What is corporate identity design?
As we explainon our website, a corporate identity is the design of the overall image and identity of a company. When a customer visits your site, your corporate identity creates a certain first impression on the customer. And that impression must, of course, be a good one. A strong corporate identity design can ensure that.
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A corporate identity consists of various elements. Think of a logo, a business card, stationery, or a brochure. A corporate identity incorporates various elements such as typography and color. By choosing a corporate identity that suits you and your company well, you create a strong image and leave a lasting impression on clients. When you have a unique and modern corporate identity, customers or clients are more likely to choose your company.
Why is a corporate identity important?
A strong corporate identity inspires confidence in customers: it makes it more attractive to do business with your company. A less strong logo can look cheap and low-quality, which is not the image you want to project as a company. The logo is therefore an extremely important part of the corporate identity: it ensures recognizability. An image often sticks in the mind much better than words, so a good logo ensures that customers remember you: it reinforces your identity as a company. It also sets you apart from your competitors, especially if you choose a design that deviates from the norm.
What should you look for in a design?
There are a few things to keep in mind when designing or commissioning a corporate identity. By going through them all, you can be sure that you have chosen a great corporate identity!
- The design must be appropriate for the target group.
Your company targets a specific audience. If you sell toys, your target audience will be very different from someone who sells tailor-made suits. You need to take this into account in your corporate identity design. If you are designing a logo for a tailor-made suit retailer, it would not be appropriate to use playful lettering if the company wants to project a sophisticated image.
- The logo combines the customer's wishes with our own creativity.
When designing a logo for a client, it is of course important to follow their wishes. But the designer's own creativity is also rewarded! By choosing a slightly different approach than you, the client, initially had in mind, you may end up with a better result. As a client, try to be open to this. It is sometimes wise not to cling to your own ideas and to be open to other ideas from the graphic designer. Together, you will come up with the perfect logo!
- Combine the right colors, fonts, and shapes
You can make a corporate identity or logo as simple or complex as you wish. Go for dark or soft colors, bright or neutral. Typography is incredibly important in a strong corporate identity or a good logo. Will you choose wide or narrow fonts? Do you want a lot of space between the letters or very little? Will you use certain shapes in the logo? And should they be sharp or flowing? These are all things to consider when you are looking for a strong corporate identity design.
Select a specific color scheme and choose fonts usingGoogle Fonts, for example. Colors evoke certain emotions, so you need to make conscious choices. Green, for example, represents nature and balance, while red evokes feelings of passion and energy. Choose a dominant color and a few accent colors. This will give you a beautiful color scheme. When it comes to fonts, you can discover different fonts via Google Fonts and find out which ones best suit your logo.
Nothing is right or wrong! You just need to choose a corporate identity design and logo that suit your company and your target group. By discussing these matters clearly with your graphic designer, you are sure to end up with a great design!
Logo and corporate identity design
Do you think your corporate identity and logo could use a makeover? Or would you like to have one designed?Read moreabout our corporate identity designs. Our basic package consists of a logo, business card, and stationery design. A complete corporate identity for our price of €595, tailored entirely to your wishes. And of course, we will ensure that your corporate identity is reflected in your brand-new website, if that needs pimping too. We won't criticize your existing corporate identity, we promise.Weonlygiveadvice without obligation.