{"id":16,"count":1,"description":"","link":"https:\/\/jkc.media\/nl\/sector\/hospitality-food\/","name":"Horeca &amp; voeding","slug":"horeca-eten","taxonomy":"jkc_sector","parent":0,"meta":[],"acf":{"lead":"Day prices, cutting requests, volume per customer, a chef who wants to know the origin before the price. A standard shop with a cart works against that trade, so most suppliers fall back on the phone and a PDF price list from last week.","problems_title":"What often plays out","problems":[{"icon":"euro-sign","text":"Prices that move per day or per order, which no checkout can handle."},{"icon":"users","text":"Two audiences on one site: professional buyers and consumers, with different prices and different questions."},{"icon":"tag","text":"A product that sells on specification \u2014 origin, grading, feed, cut \u2014 that the site describes in adjectives."},{"icon":"file-circle-question","text":"Requests that arrive without the details, so every reply starts with a round of questions."}],"offer_title":"Your prices change by the day, and a webshop cannot price that","offer_text":"<p>We build the site as a specification catalogue rather than a shop. Every product carries what a buyer identifies it by, filterable on the things that actually decide it, and every product page ends in a quote request instead of a cart. See <a href=\"\/services\/development\/websites\/\">websites<\/a> and <a href=\"\/services\/development\/webshops\/\">webshops<\/a>.<\/p><p>The form is where the time is won. It asks for segment and volume and fills in the product itself, so a request arrives with the cut already named and you can prepare a reply without a first round of questions. See <a href=\"\/services\/development\/automation-ai\/\">automation &amp; AI<\/a>.<\/p><p>And we separate the professional buyer from the consumer at the front door, so neither reads the other\u2019s prices. Where you also want to be found on the product rather than the company name, that is <a href=\"\/services\/marketing\/findability-google-ai\/\">findability in Google &amp; AI<\/a>.<\/p>","example_title":"Client example","example_text":"<p>Like at <a href=\"\/cases\/anglo-dutch-meats-premium-beef\/\">Anglo Dutch Meats<\/a> in Helmond, where a chef filters down to a grain-fed A5+ tenderloin, reads the country of origin, the grading and the days on feed in a spec table, and sends a quote request from that same page with the product already attached. Requests arrive with a company name, a segment and a desired volume, and the homepage splits business buyers from consumers before either sees a price.<\/p>","cta_title":"Selling something a checkout cannot price?","cta_text":"Take the free Growth Scan. Thirty minutes, no obligation, and useful even if you carry on alone.","cta_icon":"magnifying-glass","cta_link":{"title":"Take the Growth Scan","url":"\/growth-scan\/","target":""}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hospitality &amp; food Archieven - JKC Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jkc.media\/nl\/sector\/horeca-eten\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hospitality &amp; food Archieven - JKC Media\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jkc.media\/nl\/sector\/horeca-eten\/\" \/>\n<meta property=\"og:site_name\" content=\"JKC Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/jkc.media\\\/nl\\\/wp-json\\\/wp\\\/v2\\\/jkc_sector\\\/16\\\/\",\"url\":\"https:\\\/\\\/jkc.media\\\/nl\\\/wp-json\\\/wp\\\/v2\\\/jkc_sector\\\/16\\\/\",\"name\":\"Hospitality &amp; 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