{"id":2,"count":5,"description":"","link":"https:\/\/jkc.media\/nl\/sector\/industry-manufacturing\/","name":"Industrie &amp; productie","slug":"industriele-productie","taxonomy":"jkc_sector","parent":0,"meta":[],"acf":{"lead":"Your product takes an engineer twenty minutes to explain. Your website gets about twenty seconds. That gap is where requests quietly disappear: a buyer who cannot work out whether your machine fits their line moves on instead of calling to ask.","problems_title":"What often plays out","problems":[{"icon":"gears","text":"Products nobody can judge without specs, variants and tolerances in front of them."},{"icon":"clock","text":"Sales cycles that run for months, of which the first weeks happen on your website where you cannot see them."},{"icon":"eye-slash","text":"A site that shows the factory floor but not the technology, so every visitor arrives with the same opening question."},{"icon":"brain","text":"Configuration knowledge that lives in the heads of two colleagues and in nobody's browser."}],"offer_title":"Complex products, explained well enough to get quoted","offer_text":"<p>We translate complex engineering into language a buyer follows, without losing the precision that makes it true. Product pages that carry fitment, capacity, material and certification &mdash; the fields someone actually identifies a part by &mdash; rather than a paragraph of adjectives. That work sits in <a href=\"\/services\/development\/websites\/\">websites<\/a> and, where buyers search on the component instead of the company, in <a href=\"\/services\/marketing\/findability-google-ai\/\">findability in Google &amp; AI<\/a>.<\/p><p>Where a choice can be calculated, we build it. Configurators and calculators let a visitor narrow down to their own situation and send a request that already contains the machine, the dimensions or the volume. That is the difference between a contact form and a request your sales team can price the same day. See <a href=\"\/services\/development\/web-applications\/\">web applications<\/a>.<\/p><p>Human judgment stays in charge of the engineering. AI only speeds up the parts around it: translations, product text at scale, the first draft of a spec sheet.<\/p>","example_title":"Client example","example_text":"<p>Like at ZND. And at <a href=\"\/cases\/sag-multilingual-wordpress-crm\/\">SAG New Technologies<\/a>, an Austrian maker of aluminium tank systems, where industries, products, downloads and vacancies each became a content type of their own: five languages on one installation, and a documentation library of more than 110 documents that the SAG team keeps current itself.<\/p>","cta_title":"What is your site costing you in requests?","cta_text":"Take the free Growth Scan. 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