{"id":21,"date":"2026-08-22T15:07:32","date_gmt":"2026-08-22T15:07:32","guid":{"rendered":"https:\/\/dev.jkc-dev.nl\/?jkc_service=strategy"},"modified":"2026-10-02T10:17:11","modified_gmt":"2026-10-02T08:17:11","slug":"strategie","status":"publish","type":"jkc_service","link":"https:\/\/jkc.media\/nl\/services\/strategy\/","title":{"rendered":"Strategie"},"content":{"rendered":"<section class=\"jkc-block jkc-page-hero\">\n\n    <span class=\"jkc-page-hero__blob jkc-page-hero__blob--start\" aria-hidden=\"true\"><\/span>\n  <span class=\"jkc-page-hero__blob jkc-page-hero__blob--end\" aria-hidden=\"true\"><\/span>\n\n  <div class=\"container jkc-page-hero__inner\">\n\n    <div class=\"jkc-page-hero__content\">\n\n      <nav class=\"jkc-page-hero__crumbs\" data-reveal=\"fade\" aria-label=\"Breadcrumb\">\n  <a href=\"https:\/\/jkc.media\/nl\/\">Home<\/a>\n      <i class=\"jkc-icon fa-solid fa-chevron-right\" aria-hidden=\"true\"><\/i>          <a href=\"https:\/\/jkc.media\/nl\/services\/\">Services<\/a>\n        <i class=\"jkc-icon fa-solid fa-chevron-right\" aria-hidden=\"true\"><\/i>  <span aria-current=\"page\">Strategy<\/span>\n<\/nav>\n\n      <h1 class=\"jkc-page-hero__title\" data-reveal=\"up\">A digital strategy that turns ambition into a plan<\/h1>\n\n                    <div class=\"jkc-page-hero__lead\" data-reveal=\"up\" data-reveal-delay=\"80\">\n                      <p>Every page, every channel and every campaign is easier once the direction is settled. We work out who you are for, what you promise and in what order it gets built, before the first pixel is drawn.<\/p>\n                  <\/div>\n      \n      \n      \n      \n      \n            \n              <ul class=\"jkc-page-hero__checks\">\n                      <li data-reveal=\"up\" data-reveal-delay=\"160\">\n              <span class=\"jkc-page-hero__check\" aria-hidden=\"true\"><i class=\"jkc-icon fa-regular fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-page-hero__check-label\">Positioning, roadmap and research in one place<\/span>\n\n                          <\/li>\n                      <li data-reveal=\"up\" data-reveal-delay=\"220\">\n              <span class=\"jkc-page-hero__check\" aria-hidden=\"true\"><i class=\"jkc-icon fa-regular fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-page-hero__check-label\">Full IP-rights included<\/span>\n\n                          <\/li>\n                      <li data-reveal=\"up\" data-reveal-delay=\"280\">\n              <span class=\"jkc-page-hero__check\" aria-hidden=\"true\"><i class=\"jkc-icon fa-regular fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-page-hero__check-label\">A plan with owners and dates, not a slide deck<\/span>\n\n                          <\/li>\n                      <li data-reveal=\"up\" data-reveal-delay=\"340\">\n              <span class=\"jkc-page-hero__check\" aria-hidden=\"true\"><i class=\"jkc-icon fa-regular fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-page-hero__check-label\">Responsible use of AI<\/span>\n\n                              <a class=\"jkc-page-hero__note\" href=\"https:\/\/jkc.media\/vision-for-ai\/\"\n                   >\n                  <i class=\"jkc-icon fa-solid fa-circle-info\" aria-hidden=\"true\"><\/i>                  <span class=\"visually-hidden\">We use AI where it makes the work better, never to replace the thinking.<\/span>\n                <\/a>\n                          <\/li>\n                  <\/ul>\n      \n    <\/div>\n\n          <div class=\"jkc-page-hero__media\" data-reveal=\"zoom\" data-reveal-delay=\"120\">\n                <img width=\"640\" height=\"427\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/discipline-strategy-3-1024x683.jpg\" class=\"jkc-page-hero__image\" alt=\"Two colleagues talking through a plan, coffee in hand\" loading=\"eager\" fetchpriority=\"high\" decoding=\"async\" srcset=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/discipline-strategy-3-1024x683.jpg 1024w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/discipline-strategy-3-300x200.jpg 300w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/discipline-strategy-3-768x512.jpg 768w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/discipline-strategy-3-1536x1024.jpg 1536w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/discipline-strategy-3-18x12.jpg 18w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/discipline-strategy-3-900x600.jpg 900w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/discipline-strategy-3.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>      <\/div>\n    \n  <\/div>\n<\/section>\n\n\n<div      class=\"jkc-block jkc-service-overview jkc-service-overview--single\">\n\n      <section class=\"jkc-service-overview__band\">\n      <div class=\"container\">\n\n        \n                <ul class=\"jkc-service-overview__grid jkc-cardgrid\" >\n                      <li class=\"jkc-service-overview__item\" data-reveal=\"up\" data-reveal-delay=\"0\">\n                            <a class=\"jkc-service-card\" href=\"https:\/\/jkc.media\/nl\/services\/strategy\/positioning-brand-architecture\/\">\n                <span class=\"jkc-service-card__head\">\n                  <i class=\"jkc-icon fa-solid fa-compass jkc-service-card__icon\" aria-hidden=\"true\"><\/i>                  <span class=\"jkc-service-card__arrow\" aria-hidden=\"true\">\n                    <i class=\"jkc-icon fa-solid fa-arrow-up-right\" aria-hidden=\"true\"><\/i>                  <\/span>\n                <\/span>\n                <span class=\"jkc-service-card__body\">\n                  <span class=\"jkc-service-card__title\">Brand positioning<\/span>\n                                      <span class=\"jkc-service-card__text\">Clear choices about who you are for and what you promise.<\/span>\n                                  <\/span>\n              <\/a>\n            <\/li>\n                      <li class=\"jkc-service-overview__item\" data-reveal=\"up\" data-reveal-delay=\"60\">\n                            <a class=\"jkc-service-card\" href=\"https:\/\/jkc.media\/nl\/services\/strategy\/digital-strategy\/\">\n                <span class=\"jkc-service-card__head\">\n                  <i class=\"jkc-icon fa-solid fa-route jkc-service-card__icon\" aria-hidden=\"true\"><\/i>                  <span class=\"jkc-service-card__arrow\" aria-hidden=\"true\">\n                    <i class=\"jkc-icon fa-solid fa-arrow-up-right\" aria-hidden=\"true\"><\/i>                  <\/span>\n                <\/span>\n                <span class=\"jkc-service-card__body\">\n                  <span class=\"jkc-service-card__title\">Digital strategy &amp; roadmap<\/span>\n                                      <span class=\"jkc-service-card__text\">Priorities, channels and a roadmap you can actually run.<\/span>\n                                  <\/span>\n              <\/a>\n            <\/li>\n                      <li class=\"jkc-service-overview__item\" data-reveal=\"up\" data-reveal-delay=\"120\">\n                            <a class=\"jkc-service-card\" href=\"https:\/\/jkc.media\/nl\/services\/strategy\/market-customer-research\/\">\n                <span class=\"jkc-service-card__head\">\n                  <i class=\"jkc-icon fa-solid fa-chart-line jkc-service-card__icon\" aria-hidden=\"true\"><\/i>                  <span class=\"jkc-service-card__arrow\" aria-hidden=\"true\">\n                    <i class=\"jkc-icon fa-solid fa-arrow-up-right\" aria-hidden=\"true\"><\/i>                  <\/span>\n                <\/span>\n                <span class=\"jkc-service-card__body\">\n                  <span class=\"jkc-service-card__title\">Market &amp; customer research<\/span>\n                                      <span class=\"jkc-service-card__text\">Data on your market, your customer and your competitors.<\/span>\n                                  <\/span>\n              <\/a>\n            <\/li>\n                  <\/ul>\n\n      <\/div>\n    <\/section>\n  \n<\/div>\n\n\n<section          class=\"jkc-block jkc-contact jkc-section jkc-section--white\">\n  <div class=\"container\">\n    <div class=\"jkc-contact__grid\">\n\n                  <div class=\"jkc-contact__intro\">\n        <div class=\"jkc-contact__head\">\n                      <div class=\"jkc-section-intro\" data-reveal=\"up\">\n              <span class=\"jkc-eyebrow\">Contact<\/span>              <h2 class=\"jkc-contact__title\">Praat met de mensen die het bouwen<\/h2>            <\/div>\n          \n          \n                      <ul class=\"jkc-contact__checklist\">\n                              <li data-reveal=\"up\" data-reveal-delay=\"120\">\n                  <i class=\"jkc-icon fa-regular fa-check\" aria-hidden=\"true\"><\/i><span>Find out how we can grow your business<\/span>\n                <\/li>\n                              <li data-reveal=\"up\" data-reveal-delay=\"190\">\n                  <i class=\"jkc-icon fa-regular fa-check\" aria-hidden=\"true\"><\/i><span>Get a response within 1 business day<\/span>\n                <\/li>\n                              <li data-reveal=\"up\" data-reveal-delay=\"260\">\n                  <i class=\"jkc-icon fa-regular fa-check\" aria-hidden=\"true\"><\/i><span>Completely without obligation<\/span>\n                <\/li>\n                          <\/ul>\n                  <\/div>\n\n                <div class=\"jkc-person-card\"\n     data-reveal=\"up\" data-reveal-delay=\"330\">\n  <div class=\"jkc-person-card__body\">\n    <div class=\"jkc-person-card__id\">\n      <p class=\"jkc-person-card__name\">Justin van Dongen<\/p>\n              <p class=\"jkc-person-card__role\">Founder of JKC Media<\/p>\n          <\/div>\n    <ul class=\"jkc-person-card__list\">\n              <li>\n          <span class=\"jkc-person-card__badge\"><i class=\"jkc-icon fa-solid fa-envelope\" aria-hidden=\"true\"><\/i><\/span>\n          <a href=\"mailto:&#105;nf&#111;&#064;&#106;&#107;&#099;.&#109;&#101;di&#097;\">in&#102;o&#064;&#106;kc.&#109;&#101;&#100;&#105;&#097;<\/a>\n        <\/li>\n                    <li>\n          <span class=\"jkc-person-card__badge\"><i class=\"jkc-icon fa-solid fa-phone\" aria-hidden=\"true\"><\/i><\/span>\n          <a href=\"tel:+31403690296\">+31 (0)40 369 0296<\/a>\n        <\/li>\n                    <li>\n          <span class=\"jkc-person-card__badge jkc-person-card__badge--wa\"><i class=\"jkc-icon fa-brands fa-whatsapp\" aria-hidden=\"true\"><\/i><\/span>\n          <a href=\"https:\/\/wa.me\/31623731420\" target=\"_blank\" rel=\"noopener\">+31 (0)6 2373 1420<\/a>\n        <\/li>\n          <\/ul>\n  <\/div>\n\n    <div class=\"jkc-person-card__aside\">\n    <img class=\"jkc-person-card__mark\"\n         src=\"https:\/\/jkc.media\/wp-content\/themes\/jkc\/assets\/img\/logo\/mark.svg\"\n         alt=\"\" width=\"48\" height=\"48\" aria-hidden=\"true\" loading=\"lazy\" decoding=\"async\">\n          <img width=\"640\" height=\"953\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/justin-van-dongen-cutout-768x1143.png\" class=\"jkc-person-card__img\" alt=\"Justin van Dongen\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/justin-van-dongen-cutout-768x1143.png 768w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/justin-van-dongen-cutout-202x300.png 202w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/justin-van-dongen-cutout-688x1024.png 688w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/justin-van-dongen-cutout-8x12.png 8w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/justin-van-dongen-cutout-430x640.png 430w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/justin-van-dongen-cutout.png 845w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>      <\/div>\n<\/div>\n      <\/div>\n\n      \n      <div class=\"jkc-contact__form\" data-reveal=\"up\" data-reveal-delay=\"140\">\n                  <h3 class=\"jkc-contact__form-title\">Contact form<\/h3>\n        \n                  <script>\nvar 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field_validation_above gfield_visibility_visible\"><label id='gfield_label_1_12' class='gfield_label gform-field-label' for='input_1_12'><span class='gform-field-label__text'>LinkedIn<\/span><\/label><div class='gfield_description' id='gfield_description_1_12'>Dit veld is bedoeld voor validatiedoeleinden en moet niet worden gewijzigd.<\/div><div class='ginput_container'><input name='input_12' id='input_1_12' type='text' value='' autocomplete='new-password'\/><\/div><\/div><div id=\"field_1_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\" data-group-id=\"782645ab\" data-field-span=\"12\"><div class='ginput_container ginput_container_text'><input name='input_9' id='input_1_9' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_1_8\" class=\"gfield gfield--type-hidden 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for='input_1_4'><span class='gform-field-label__text'>Phone number (optional)<\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_4' id='input_1_4' type='tel' value='' class=''  placeholder='Phone number'  aria-invalid=\"false\"    \/><\/div><\/div><div id=\"field_1_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\"><label id='gfield_label_1_5' class='gfield_label gform-field-label' for='input_1_5'><span class='gform-field-label__text'>How can we help you?<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_1_5' class='textarea small'    placeholder='How can we help you?' aria-required=\"true\" 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<\/div>\n  <\/div>\n<\/section>\n\n\n<section          class=\"jkc-block jkc-faq jkc-faq--bg-white\"\n                   data-faq-group=\"strategy\">\n\n  <div class=\"container jkc-faq__inner\">\n\n          <div class=\"jkc-section-intro jkc-section-intro--center jkc-faq__intro\" data-reveal=\"up\">\n        <span class=\"jkc-eyebrow\">FAQ<\/span>        <h2>We often get these questions<\/h2>      <\/div>\n    \n    <div class=\"jkc-faq__list\" data-accordion>\n              <div class=\"jkc-faq__item is-open\" data-accordion-item\n             data-reveal=\"up\" data-reveal-delay=\"0\">\n          <h3 class=\"jkc-faq__question\">\n            <button type=\"button\" class=\"jkc-faq__toggle\" data-accordion-toggle\n                    aria-expanded=\"true\" aria-controls=\"jkc-faq-block_ef7487eae0028d7484d6ac174d1069de-0\">\n              <span class=\"jkc-faq__label\">Do we need a strategy before you design or build anything?<\/span>\n                            <span class=\"jkc-faq__sign\" aria-hidden=\"true\"><\/span>\n            <\/button>\n          <\/h3>\n          <div class=\"jkc-faq__panel\" id=\"jkc-faq-block_ef7487eae0028d7484d6ac174d1069de-0\" data-accordion-panel >\n            <div class=\"jkc-faq__answer\"><p>Not always, but it saves you building the wrong thing well. If it is already clear who you are for, what you promise and what has to happen first, we start building straight away. If those answers differ per person, or marketing and sales are pulling in different directions, we settle that first.<\/p>\n<p>The Growth Scan is a quick way to find out which situation you are in.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n              <div class=\"jkc-faq__item\" data-accordion-item\n             data-reveal=\"up\" data-reveal-delay=\"50\">\n          <h3 class=\"jkc-faq__question\">\n            <button type=\"button\" class=\"jkc-faq__toggle\" data-accordion-toggle\n                    aria-expanded=\"false\" aria-controls=\"jkc-faq-block_ef7487eae0028d7484d6ac174d1069de-1\">\n              <span class=\"jkc-faq__label\">What do we have at the end of a strategy project?<\/span>\n                            <span class=\"jkc-faq__sign\" aria-hidden=\"true\"><\/span>\n            <\/button>\n          <\/h3>\n          <div class=\"jkc-faq__panel\" id=\"jkc-faq-block_ef7487eae0028d7484d6ac174d1069de-1\" data-accordion-panel hidden>\n            <div class=\"jkc-faq__answer\"><p>A plan you can run, not a slide deck. Priorities set on impact and feasibility, goals tied to your business goals, KPIs you can measure, and a roadmap with owners and dates.<\/p>\n<p>We present it to your team, so the people who have to act on it were in the room.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n              <div class=\"jkc-faq__item\" data-accordion-item\n             data-reveal=\"up\" data-reveal-delay=\"100\">\n          <h3 class=\"jkc-faq__question\">\n            <button type=\"button\" class=\"jkc-faq__toggle\" data-accordion-toggle\n                    aria-expanded=\"false\" aria-controls=\"jkc-faq-block_ef7487eae0028d7484d6ac174d1069de-2\">\n              <span class=\"jkc-faq__label\">Do you also carry out the strategy, or only write it?<\/span>\n                            <span class=\"jkc-faq__sign\" aria-hidden=\"true\"><\/span>\n            <\/button>\n          <\/h3>\n          <div class=\"jkc-faq__panel\" id=\"jkc-faq-block_ef7487eae0028d7484d6ac174d1069de-2\" data-accordion-panel hidden>\n            <div class=\"jkc-faq__answer\"><p>Both, if you want. Strategy and execution stay in the same hands, so nothing gets lost between the person who wrote the plan and the person building it. Adjusting the plan then takes a conversation, not a new project.<\/p>\n<p>If your own team does the execution, the roadmap shows exactly what you do internally and what we do.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n              <div class=\"jkc-faq__item\" data-accordion-item\n             data-reveal=\"up\" data-reveal-delay=\"150\">\n          <h3 class=\"jkc-faq__question\">\n            <button type=\"button\" class=\"jkc-faq__toggle\" data-accordion-toggle\n                    aria-expanded=\"false\" aria-controls=\"jkc-faq-block_ef7487eae0028d7484d6ac174d1069de-3\">\n              <span class=\"jkc-faq__label\">How is a strategy project priced?<\/span>\n                            <span class=\"jkc-faq__sign\" aria-hidden=\"true\"><\/span>\n            <\/button>\n          <\/h3>\n          <div class=\"jkc-faq__panel\" id=\"jkc-faq-block_ef7487eae0028d7484d6ac174d1069de-3\" data-accordion-panel hidden>\n            <div class=\"jkc-faq__answer\"><p>With a fixed project fee that we agree before we start. Strategy work varies too much in scope for one starting price: a positioning question is a different job from research among your customers and competitors.<\/p>\n<p>After a first conversation you know what it costs and what you get for it, with no hourly surprises afterwards.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n              <div class=\"jkc-faq__item\" data-accordion-item\n             data-reveal=\"up\" data-reveal-delay=\"200\">\n          <h3 class=\"jkc-faq__question\">\n            <button type=\"button\" class=\"jkc-faq__toggle\" data-accordion-toggle\n                    aria-expanded=\"false\" aria-controls=\"jkc-faq-block_ef7487eae0028d7484d6ac174d1069de-4\">\n              <span class=\"jkc-faq__label\">What do you need from us?<\/span>\n                            <span class=\"jkc-faq__sign\" aria-hidden=\"true\"><\/span>\n            <\/button>\n          <\/h3>\n          <div class=\"jkc-faq__panel\" id=\"jkc-faq-block_ef7487eae0028d7484d6ac174d1069de-4\" data-accordion-panel hidden>\n            <div class=\"jkc-faq__answer\"><p>Mostly time from the right people. We talk to you about your goals and your market. For research we also talk to customers and prospects, and we look at the data you already have.<\/p>\n<p>The decisions are yours. We make sure they rest on facts instead of instinct.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n          <\/div>\n\n          <div class=\"jkc-faq__more\" data-reveal=\"up\">\n        <a class=\"jkc-link\" href=\"https:\/\/jkc.media\/faq\/\">Read all FAQs <i class=\"jkc-icon fa-solid fa-arrow-right\" aria-hidden=\"true\"><\/i><\/a>      <\/div>\n    \n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Een heldere route van waar je nu bent naar waar je wilt groeien. Positionering, roadmap en prioriteiten voordat er \u00e9\u00e9n pixel is getekend.<\/p>","protected":false},"featured_media":939,"parent":0,"menu_order":1,"template":"","class_list":["post-21","jkc_service","type-jkc_service","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital strategy with owners and dates - JKC Media<\/title>\n<meta name=\"description\" content=\"Every page and campaign is easier once the direction is settled. 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