{"id":837,"date":"2026-09-01T12:34:44","date_gmt":"2026-09-01T12:34:44","guid":{"rendered":"https:\/\/dev.jkc-dev.nl\/services\/strategy\/positioning-brand-architecture\/"},"modified":"2026-10-02T10:17:12","modified_gmt":"2026-10-02T08:17:12","slug":"positionering-merkarchitectuur","status":"publish","type":"jkc_service","link":"https:\/\/jkc.media\/nl\/services\/strategy\/positioning-brand-architecture\/","title":{"rendered":"Merkpositionering"},"content":{"rendered":"<section class=\"jkc-block jkc-page-hero\">\n\n    <span class=\"jkc-page-hero__blob jkc-page-hero__blob--start\" aria-hidden=\"true\"><\/span>\n  <span class=\"jkc-page-hero__blob jkc-page-hero__blob--end\" aria-hidden=\"true\"><\/span>\n\n  <div class=\"container jkc-page-hero__inner\">\n\n    <div class=\"jkc-page-hero__content\">\n\n      <nav class=\"jkc-page-hero__crumbs\" data-reveal=\"fade\" aria-label=\"Breadcrumb\">\n  <a href=\"https:\/\/jkc.media\/nl\/\">Home<\/a>\n      <i class=\"jkc-icon fa-solid fa-chevron-right\" aria-hidden=\"true\"><\/i>          <a href=\"https:\/\/jkc.media\/nl\/services\/\">Services<\/a>\n          <i class=\"jkc-icon fa-solid fa-chevron-right\" aria-hidden=\"true\"><\/i>          <a href=\"https:\/\/jkc.media\/nl\/services\/strategy\/\">Strategy<\/a>\n        <i class=\"jkc-icon fa-solid fa-chevron-right\" aria-hidden=\"true\"><\/i>  <span aria-current=\"page\">Brand positioning<\/span>\n<\/nav>\n\n      <h1 class=\"jkc-page-hero__title\" data-reveal=\"up\">Brand positioning that makes the choice obvious<\/h1>\n\n                    <div class=\"jkc-page-hero__lead\" data-reveal=\"up\" data-reveal-delay=\"80\">\n                      <p>Who are you, who are you for and what makes you different? Those answers decide whether your brand works. We settle your position and build a structure that still fits once the business has grown.<\/p>\n                  <\/div>\n      \n      \n      \n      \n      \n            \n              <ul class=\"jkc-page-hero__checks\">\n                      <li data-reveal=\"up\" data-reveal-delay=\"160\">\n              <span class=\"jkc-page-hero__check\" aria-hidden=\"true\"><i class=\"jkc-icon fa-regular fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-page-hero__check-label\">300+ businesses helped<\/span>\n\n                          <\/li>\n                      <li data-reveal=\"up\" data-reveal-delay=\"220\">\n              <span class=\"jkc-page-hero__check\" aria-hidden=\"true\"><i class=\"jkc-icon fa-regular fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-page-hero__check-label\">9+ years building digital growth<\/span>\n\n                          <\/li>\n                      <li data-reveal=\"up\" data-reveal-delay=\"280\">\n              <span class=\"jkc-page-hero__check\" aria-hidden=\"true\"><i class=\"jkc-icon fa-regular fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-page-hero__check-label\">Full IP-rights included<\/span>\n\n                          <\/li>\n                      <li data-reveal=\"up\" data-reveal-delay=\"340\">\n              <span class=\"jkc-page-hero__check\" aria-hidden=\"true\"><i class=\"jkc-icon fa-regular fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-page-hero__check-label\">Responsible use of AI<\/span>\n\n                              <a class=\"jkc-page-hero__note\" href=\"https:\/\/jkc.media\/vision-for-ai\/\"\n                   >\n                  <i class=\"jkc-icon fa-solid fa-circle-info\" aria-hidden=\"true\"><\/i>                  <span class=\"visually-hidden\">We use AI where it makes the work better, never to replace the thinking.<\/span>\n                <\/a>\n                          <\/li>\n                  <\/ul>\n      \n    <\/div>\n\n                <div class=\"jkc-page-hero__media jkc-page-hero__media--mock\" data-ac-host\n           aria-hidden=\"true\" data-reveal=\"zoom\" data-reveal-delay=\"120\">\n        <div class=\"jkc-ambition-card__stage\"><div class=\"jkc-ac jkc-sc jkc-sc--positioning\" data-no-translation>\n  <div style=\"width:100%; background:#fff; border-radius:20px; box-shadow:0 8px 30px rgba(4,21,94,0.08); padding:28px; box-sizing:border-box; display:flex; flex-direction:column; gap:18px;\">\n          <div style=\"animation:jkcFade .36s cubic-bezier(0.2,0.7,0.2,1) both 0s;\">\n            <span style=\"font-size:19px; font-weight:700;\">Concurrentiepositie<\/span>\n          <\/div>\n          <div style=\"flex:1; position:relative; min-height:330px;\">\n            <div style=\"position:absolute; left:0; right:0; top:50%; height:2px; background:rgba(4,21,94,0.12);\"><\/div>\n            <div style=\"position:absolute; top:0; bottom:0; left:50%; width:2px; background:rgba(4,21,94,0.12);\"><\/div>\n            <span style=\"position:absolute; top:0; left:50%; transform:translate(-50%,-50%); font-size:11px; font-weight:600; color:rgba(4,21,94,0.45); background:#fff; padding:2px 6px; animation:jkcFade .36s cubic-bezier(0.2,0.7,0.2,1) both 0.1s;\">Premium<\/span>\n            <span style=\"position:absolute; bottom:0; left:50%; transform:translate(-50%,50%); font-size:11px; font-weight:600; color:rgba(4,21,94,0.45); background:#fff; padding:2px 6px; animation:jkcFade .36s cubic-bezier(0.2,0.7,0.2,1) both 0.1s;\">Toegankelijk<\/span>\n            <span style=\"position:absolute; left:0; top:50%; transform:translateY(-50%); font-size:11px; font-weight:600; color:rgba(4,21,94,0.45); background:#fff; padding-right:6px; animation:jkcFade .36s cubic-bezier(0.2,0.7,0.2,1) both 0.1s;\">Traditioneel<\/span>\n            <span style=\"position:absolute; right:0; top:50%; transform:translateY(-50%); font-size:11px; font-weight:600; color:rgba(4,21,94,0.45); background:#fff; padding-left:6px; animation:jkcFade .36s cubic-bezier(0.2,0.7,0.2,1) both 0.1s;\">Innovatief<\/span>\n            <div style=\"position:absolute; left:30%; top:38%; width:22px; height:22px; border-radius:100px; background:rgba(4,21,94,0.25); transform:translate(-50%,-50%); animation:jkcUpCenter .36s cubic-bezier(0.2,0.7,0.2,1) both 0.18s;\"><\/div>\n            <div style=\"position:absolute; left:62%; top:62%; width:22px; height:22px; border-radius:100px; background:rgba(4,21,94,0.25); transform:translate(-50%,-50%); animation:jkcUpCenter .36s cubic-bezier(0.2,0.7,0.2,1) both 0.24s;\"><\/div>\n            <div style=\"position:absolute; left:42%; top:22%; width:22px; height:22px; border-radius:100px; background:rgba(4,21,94,0.25); transform:translate(-50%,-50%); animation:jkcUpCenter .36s cubic-bezier(0.2,0.7,0.2,1) both 0.3s;\"><\/div>\n            <div data-loop=\"jkcMapDotPulse\" data-loop-dur=\"5.2\" style=\"position:absolute; left:75%; top:26%; width:32px; height:32px; border-radius:100px; background:#007AF4; transform:translate(-50%,-50%); animation:jkcUpCenter .36s cubic-bezier(0.2,0.7,0.2,1) both 0.4s;\"><\/div>\n\n          <\/div>\n        <\/div>\n<\/div>\n<\/div>\n      <\/div>\n    \n  <\/div>\n<\/section>\n\n\n<section          class=\"jkc-block jkc-logo-row\" data-logo-carousel>\n\n  \n  <div class=\"jkc-logo-row__viewport\" role=\"group\"\n       aria-label=\"Clients\">\n    <div class=\"jkc-logo-row__track\" data-logo-track>\n        <ul class=\"jkc-logo-row__group\" data-logo-group >\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"1\" height=\"1\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/High-Tech-Campus-Eindhoven_logo.svg\" class=\"jkc-logo-row__img\" alt=\"High Tech Campus Eindhoven\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"1\" height=\"1\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Museum_Logo_Zwart.svg\" class=\"jkc-logo-row__img\" alt=\"Apple Museum\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"300\" height=\"58\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Logohuisstijl-AUMC-Run-300x58-1.webp\" class=\"jkc-logo-row__img\" alt=\"Amsterdam UMC\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"300\" height=\"91\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Logo-hightechxl-300x91-1.png\" class=\"jkc-logo-row__img\" alt=\"HighTechXL\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"1\" height=\"1\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/EFFECT-Photonics_logo-color.svg\" class=\"jkc-logo-row__img\" alt=\"EFFECT Photonics\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"1\" height=\"1\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/vstep_logo.svg\" class=\"jkc-logo-row__img\" alt=\"VSTEP\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"1\" height=\"1\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Demt-flex_logo_RGB.svg\" class=\"jkc-logo-row__img\" alt=\"demt flex\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"1\" height=\"1\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/sirius-logo.svg\" class=\"jkc-logo-row__img\" alt=\"Sirius Medical\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"1\" height=\"1\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/sag_logo.svg\" class=\"jkc-logo-row__img\" alt=\"SAG\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"1\" height=\"1\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Logo_OMO_Scholengroep_Fullcolor.svg\" class=\"jkc-logo-row__img\" alt=\"OMO Scholengroep Helmond\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"300\" height=\"85\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/znd_logo_2025-300x85.png\" class=\"jkc-logo-row__img\" alt=\"ZND\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/znd_logo_2025-300x85.png 300w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/znd_logo_2025-18x5.png 18w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/znd_logo_2025.png 721w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"300\" height=\"120\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Oktober_logo_fc_2024_zonderPAYOFF-300x120.png\" class=\"jkc-logo-row__img\" alt=\"Oktober\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Oktober_logo_fc_2024_zonderPAYOFF-300x120.png 300w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Oktober_logo_fc_2024_zonderPAYOFF-768x307.png 768w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Oktober_logo_fc_2024_zonderPAYOFF-18x7.png 18w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Oktober_logo_fc_2024_zonderPAYOFF-900x360.png 900w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Oktober_logo_fc_2024_zonderPAYOFF.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>          <\/span>\n              <\/li>\n      <\/ul>\n        <ul class=\"jkc-logo-row__group\" data-logo-group aria-hidden=\"true\">\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"1\" height=\"1\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/High-Tech-Campus-Eindhoven_logo.svg\" class=\"jkc-logo-row__img\" alt=\"High Tech Campus Eindhoven\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"1\" height=\"1\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Museum_Logo_Zwart.svg\" class=\"jkc-logo-row__img\" alt=\"Apple Museum\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"300\" height=\"58\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Logohuisstijl-AUMC-Run-300x58-1.webp\" class=\"jkc-logo-row__img\" alt=\"Amsterdam UMC\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"300\" height=\"91\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Logo-hightechxl-300x91-1.png\" class=\"jkc-logo-row__img\" alt=\"HighTechXL\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"1\" height=\"1\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/EFFECT-Photonics_logo-color.svg\" class=\"jkc-logo-row__img\" alt=\"EFFECT Photonics\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"1\" height=\"1\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/vstep_logo.svg\" class=\"jkc-logo-row__img\" alt=\"VSTEP\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"1\" height=\"1\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Demt-flex_logo_RGB.svg\" class=\"jkc-logo-row__img\" alt=\"demt flex\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"1\" height=\"1\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/sirius-logo.svg\" class=\"jkc-logo-row__img\" alt=\"Sirius Medical\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"1\" height=\"1\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/sag_logo.svg\" class=\"jkc-logo-row__img\" alt=\"SAG\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"1\" height=\"1\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Logo_OMO_Scholengroep_Fullcolor.svg\" class=\"jkc-logo-row__img\" alt=\"OMO Scholengroep Helmond\" loading=\"lazy\" decoding=\"async\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"300\" height=\"85\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/znd_logo_2025-300x85.png\" class=\"jkc-logo-row__img\" alt=\"ZND\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/znd_logo_2025-300x85.png 300w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/znd_logo_2025-18x5.png 18w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/znd_logo_2025.png 721w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>          <\/span>\n              <\/li>\n          <li class=\"jkc-logo-row__item\">\n                  <span class=\"jkc-logo-row__link\">\n            <img width=\"300\" height=\"120\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Oktober_logo_fc_2024_zonderPAYOFF-300x120.png\" class=\"jkc-logo-row__img\" alt=\"Oktober\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Oktober_logo_fc_2024_zonderPAYOFF-300x120.png 300w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Oktober_logo_fc_2024_zonderPAYOFF-768x307.png 768w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Oktober_logo_fc_2024_zonderPAYOFF-18x7.png 18w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Oktober_logo_fc_2024_zonderPAYOFF-900x360.png 900w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Oktober_logo_fc_2024_zonderPAYOFF.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>          <\/span>\n              <\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n\n<\/section>\n\n\n<section          class=\"jkc-block jkc-pain-points jkc-section jkc-section--white\">\n  <div class=\"container\">\n\n          <div class=\"jkc-section-intro jkc-section-intro--center jkc-pain__intro\" data-reveal=\"up\">\n        <span class=\"jkc-eyebrow\">Who you are decides how you land<\/span>        <h2>Good at what you do, and nobody can tell why it matters<\/h2>      <\/div>\n    \n          <ul class=\"jkc-pain__grid\">\n                  <li class=\"jkc-pain__card\" data-reveal=\"up\" data-reveal-delay=\"0\">\n            <i class=\"jkc-icon fa-solid fa-comment-dots jkc-pain__icon\" aria-hidden=\"true\"><\/i>            <div class=\"jkc-pain__body\">\n              <h3 class=\"jkc-pain__title\">Your brand does not say what you do<\/h3>\n                              <p class=\"jkc-pain__text\">What people see gives them no idea of what the business is actually good at.<\/p>\n                          <\/div>\n          <\/li>\n                  <li class=\"jkc-pain__card\" data-reveal=\"up\" data-reveal-delay=\"90\">\n            <i class=\"jkc-icon fa-solid fa-arrows-left-right jkc-pain__icon\" aria-hidden=\"true\"><\/i>            <div class=\"jkc-pain__body\">\n              <h3 class=\"jkc-pain__title\">Position and experience do not line up<\/h3>\n                              <p class=\"jkc-pain__text\">How you describe yourself and how customers experience you are two different things.<\/p>\n                          <\/div>\n          <\/li>\n                  <li class=\"jkc-pain__card\" data-reveal=\"up\" data-reveal-delay=\"0\">\n            <i class=\"jkc-icon fa-solid fa-sitemap jkc-pain__icon\" aria-hidden=\"true\"><\/i>            <div class=\"jkc-pain__body\">\n              <h3 class=\"jkc-pain__title\">Growth left your brands unstructured<\/h3>\n                              <p class=\"jkc-pain__text\">A new product, a takeover or a rebrand, and nobody can say how the brands relate.<\/p>\n                          <\/div>\n          <\/li>\n                  <li class=\"jkc-pain__card\" data-reveal=\"up\" data-reveal-delay=\"90\">\n            <i class=\"jkc-icon fa-solid fa-users-line jkc-pain__icon\" aria-hidden=\"true\"><\/i>            <div class=\"jkc-pain__body\">\n              <h3 class=\"jkc-pain__title\">Every team tells it differently<\/h3>\n                              <p class=\"jkc-pain__text\">Sales, marketing and service each explain the proposition in their own words.<\/p>\n                          <\/div>\n          <\/li>\n              <\/ul>\n    \n  <\/div>\n<\/section>\n\n\n<section  class=\"jkc-block jkc-cases jkc-section jkc-section--subtle\">\n  <div class=\"container\">\n\n    <div class=\"jkc-section-head\" data-reveal=\"up\">\n      <div class=\"jkc-section-intro\">\n        <span class=\"jkc-eyebrow\">Our work<\/span>        <h2>A collection of our work<\/h2>      <\/div>\n          <\/div>\n\n            <div class=\"jkc-cases__grid\">\n      <div class=\"jkc-cases__feature\" data-reveal=\"up\">\n        <article class=\"jkc-case-card jkc-case-card--lg\">\n  <a class=\"jkc-case-card__link\" href=\"https:\/\/jkc.media\/nl\/cases\/pallethandel-den-bosch-b2b-webshop\/\">\n    <span class=\"visually-hidden\">Pallethandel Den Bosch: a B2B webshop that takes orders around the clock<\/span>\n  <\/a>\n      <img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Pallet-46-1536x1024-1.jpg\" class=\"jkc-case-card__img wp-post-image\" alt=\"Pallethandel Den Bosch: a B2B webshop that takes orders around the clock\" loading=\"lazy\" srcset=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Pallet-46-1536x1024-1.jpg 1536w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Pallet-46-1536x1024-1-300x200.jpg 300w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Pallet-46-1536x1024-1-1024x683.jpg 1024w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Pallet-46-1536x1024-1-768x512.jpg 768w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Pallet-46-1536x1024-1-18x12.jpg 18w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/Pallet-46-1536x1024-1-900x600.jpg 900w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>    <span class=\"jkc-case-card__scrim\" aria-hidden=\"true\"><\/span>\n  <div class=\"jkc-case-card__tags\">\n          <span class=\"jkc-case-card__tag\">\n                Wholesale      <\/span>\n              <span class=\"jkc-case-card__tag jkc-case-card__tag--result\">B2B webshop with staggered pricing<\/span>\n      <\/div>\n  <div class=\"jkc-case-card__body\">\n    <h3 class=\"jkc-case-card__title\">Pallethandel Den Bosch: a B2B webshop that takes orders around the clock<\/h3>\n    <span class=\"jkc-link-circle jkc-case-card__cta\">\n      <span class=\"jkc-link-circle__icon\"><i class=\"jkc-icon fa-solid fa-arrow-up-right\" aria-hidden=\"true\"><\/i><\/span>\n      View case    <\/span>\n  <\/div>\n<\/article>\n      <\/div>\n              <div class=\"jkc-cases__column\">\n                      <div data-reveal=\"up\" data-reveal-delay=\"90\">\n              <article class=\"jkc-case-card jkc-case-card--sm\">\n  <a class=\"jkc-case-card__link\" href=\"https:\/\/jkc.media\/nl\/cases\/medtech-learning-environment\/\">\n    <span class=\"visually-hidden\">Medtech for breast cancer localization: a custom learning environment<\/span>\n  <\/a>\n      <img decoding=\"async\" width=\"1140\" height=\"520\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/siriusHero-1140x520.jpg\" class=\"jkc-case-card__img wp-post-image\" alt=\"Smiling older woman embracing a family member in a garden\" loading=\"lazy\" srcset=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/siriusHero-1140x520.jpg 1140w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/siriusHero-18x9.jpg 18w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/>    <span class=\"jkc-case-card__scrim\" aria-hidden=\"true\"><\/span>\n  <div class=\"jkc-case-card__tags\">\n          <span class=\"jkc-case-card__tag\">\n                Medtech      <\/span>\n              <span class=\"jkc-case-card__tag jkc-case-card__tag--result\">900+ users<\/span>\n      <\/div>\n  <div class=\"jkc-case-card__body\">\n    <h3 class=\"jkc-case-card__title\">Medtech for breast cancer localization: a custom learning environment<\/h3>\n    <span class=\"jkc-link-circle jkc-case-card__cta\">\n      <span class=\"jkc-link-circle__icon\"><i class=\"jkc-icon fa-solid fa-arrow-up-right\" aria-hidden=\"true\"><\/i><\/span>\n      View case    <\/span>\n  <\/div>\n<\/article>\n            <\/div>\n                      <div data-reveal=\"up\" data-reveal-delay=\"180\">\n              <article class=\"jkc-case-card jkc-case-card--sm\">\n  <a class=\"jkc-case-card__link\" href=\"https:\/\/jkc.media\/nl\/cases\/treasuretrade-custom-webshop\/\">\n    <span class=\"visually-hidden\">TreasureTrade: a custom B2B webshop for a silver jewelry wholesaler<\/span>\n  <\/a>\n      <img decoding=\"async\" width=\"1140\" height=\"520\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/treasureFeatured-1140x520.jpg\" class=\"jkc-case-card__img wp-post-image\" alt=\"TreasureTrade: a custom B2B webshop for a silver jewelry wholesaler\" loading=\"lazy\" \/>    <span class=\"jkc-case-card__scrim\" aria-hidden=\"true\"><\/span>\n  <div class=\"jkc-case-card__tags\">\n          <span class=\"jkc-case-card__tag\">\n                E-commerce &amp; retail      <\/span>\n              <span class=\"jkc-case-card__tag jkc-case-card__tag--result\">New brand and custom webshop<\/span>\n      <\/div>\n  <div class=\"jkc-case-card__body\">\n    <h3 class=\"jkc-case-card__title\">TreasureTrade: a custom B2B webshop for a silver jewelry wholesaler<\/h3>\n    <span class=\"jkc-link-circle jkc-case-card__cta\">\n      <span class=\"jkc-link-circle__icon\"><i class=\"jkc-icon fa-solid fa-arrow-up-right\" aria-hidden=\"true\"><\/i><\/span>\n      View case    <\/span>\n  <\/div>\n<\/article>\n            <\/div>\n                  <\/div>\n          <\/div>\n\n  <\/div>\n<\/section>\n\n\n<section          class=\"jkc-block jkc-text-section jkc-section--continues jkc-section jkc-section--white\">\n  <div class=\"container\">\n    <div class=\"jkc-text-section__column\">\n\n              <div class=\"jkc-text-section__item\" data-reveal=\"up\" data-reveal-delay=\"0\">\n                      <h2 class=\"jkc-text-section__heading\">A position that holds from the inside<\/h2>\n                                          <div class=\"jkc-text-section__text\"><p>A strong brand is not built on a good looking logo. It is built on clear choices: who you serve, what you promise them and how you are different from the alternatives.<\/p>\n<p>We help you make those choices and translate them into a brand architecture that is durable and scalable, so what you say about yourself and what people experience are the same thing.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"jkc-text-section__item\" data-reveal=\"up\" data-reveal-delay=\"80\">\n                      <h2 class=\"jkc-text-section__heading\">Standing out in a crowded market<\/h2>\n                                          <div class=\"jkc-text-section__text\"><p>In almost every market the supply is large and the attention is scarce. A sharp position makes you visible to the people who matter, and keeps you out of the race to the bottom on price.<\/p>\n<p>That means a distinctive promise, positioning on value rather than on price, and a clear story for every audience you speak to.<\/p>\n<\/div>\n                  <\/div>\n      \n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section          class=\"jkc-block jkc-comparison jkc-section--continued-tight jkc-section--continues jkc-section jkc-section--white\">\n  <div class=\"container\">\n    <div class=\"jkc-comparison__pair\">\n\n              <article class=\"jkc-comparison__card jkc-comparison__card--now\"\n                 data-reveal=\"up\" data-reveal-delay=\"0\">\n                      <h3 class=\"jkc-comparison__title\">Your positioning today<\/h3>\n          \n                      <ul class=\"jkc-comparison__list\">\n                                              <li class=\"jkc-comparison__row\">\n                  <i class=\"jkc-icon fa-solid fa-xmark jkc-comparison__icon\" aria-hidden=\"true\"><\/i>                  <span>A promise nobody outside can repeat<\/span>\n                <\/li>\n                                              <li class=\"jkc-comparison__row\">\n                  <i class=\"jkc-icon fa-solid fa-xmark jkc-comparison__icon\" aria-hidden=\"true\"><\/i>                  <span>Every team with its own version of the story<\/span>\n                <\/li>\n                                              <li class=\"jkc-comparison__row\">\n                  <i class=\"jkc-icon fa-solid fa-xmark jkc-comparison__icon\" aria-hidden=\"true\"><\/i>                  <span>Brands and products with no visible structure<\/span>\n                <\/li>\n                                              <li class=\"jkc-comparison__row\">\n                  <i class=\"jkc-icon fa-solid fa-xmark jkc-comparison__icon\" aria-hidden=\"true\"><\/i>                  <span>Competing on price for lack of anything else<\/span>\n                <\/li>\n                          <\/ul>\n                  <\/article>\n\n                            <i class=\"jkc-icon fa-solid fa-arrow-right jkc-comparison__arrow\" aria-hidden=\"true\"><\/i>                      <article class=\"jkc-comparison__card jkc-comparison__card--with\"\n                 data-reveal=\"up\" data-reveal-delay=\"90\">\n                      <h3 class=\"jkc-comparison__title\">Your positioning with JKC<\/h3>\n          \n                      <ul class=\"jkc-comparison__list\">\n                                              <li class=\"jkc-comparison__row\">\n                  <i class=\"jkc-icon fa-solid fa-check jkc-comparison__icon\" aria-hidden=\"true\"><\/i>                  <span>One promise, in words your customer uses<\/span>\n                <\/li>\n                                              <li class=\"jkc-comparison__row\">\n                  <i class=\"jkc-icon fa-solid fa-check jkc-comparison__icon\" aria-hidden=\"true\"><\/i>                  <span>The same story from every team<\/span>\n                <\/li>\n                                              <li class=\"jkc-comparison__row\">\n                  <i class=\"jkc-icon fa-solid fa-check jkc-comparison__icon\" aria-hidden=\"true\"><\/i>                  <span>A structure that survives the next launch<\/span>\n                <\/li>\n                                              <li class=\"jkc-comparison__row\">\n                  <i class=\"jkc-icon fa-solid fa-check jkc-comparison__icon\" aria-hidden=\"true\"><\/i>                  <span>A reason to choose you beyond the price<\/span>\n                <\/li>\n                          <\/ul>\n                  <\/article>\n\n              \n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section          class=\"jkc-block jkc-text-section jkc-section--continued jkc-section jkc-section--white\">\n  <div class=\"container\">\n    <div class=\"jkc-text-section__column\">\n\n              <div class=\"jkc-text-section__item\" data-reveal=\"up\" data-reveal-delay=\"0\">\n                      <h2 class=\"jkc-text-section__heading\">Brand architecture for a growing organisation<\/h2>\n                                          <div class=\"jkc-text-section__text\"><p>Several products, services or brands? Then brand architecture stops being a nice to have. The relationship between them is either designed or it is accidental.<\/p>\n<p>We build a structure that is logical internally and understandable externally: how parent and sub-brands relate, where the product lines sit, and where the next addition will go before you need it.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"jkc-text-section__item\" data-reveal=\"up\" data-reveal-delay=\"80\">\n                      <h2 class=\"jkc-text-section__heading\">Language that carries the positioning<\/h2>\n                                          <div class=\"jkc-text-section__text\"><p>Positioning does not live in a strategy document. It has to be audible in every text, every conversation and every point of contact.<\/p>\n<p>So we translate it into something usable: core messages per audience, tone guidelines with example copy, and a communication platform your own people can work from.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"jkc-text-section__item\" data-reveal=\"up\" data-reveal-delay=\"160\">\n                      <h2 class=\"jkc-text-section__heading\">Find out what your positioning says today<\/h2>\n                                          <div class=\"jkc-text-section__text\"><p>A sharper position starts with an honest look at the one you have.<\/p>\n<p>Get your Growth Scan and see where your story is inconsistent, where it overlaps with your competitors and what it would take to put right.<\/p>\n<\/div>\n                  <\/div>\n      \n              <div class=\"jkc-text-section__action\" data-reveal=\"up\">\n          <a class=\"jkc-btn jkc-btn--cta\" href=\"https:\/\/jkc.media\/growth-scan\/\">Do the Growth Scan <i class=\"jkc-icon fa-solid fa-magnifying-glass\" aria-hidden=\"true\"><\/i><\/a>        <\/div>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section          class=\"jkc-block jkc-approach jkc-section jkc-section--subtle\">\n  <div class=\"container\">\n    <div class=\"jkc-approach__grid\">\n              <article class=\"jkc-approach__card\" data-reveal=\"up\" data-reveal-delay=\"0\">\n              <div class=\"jkc-approach__hero jkc-approach__hero--dark\">\n      <span class=\"jkc-approach__blob jkc-approach__blob--a\" aria-hidden=\"true\"><\/span>\n              <span class=\"jkc-approach__blob jkc-approach__blob--b\" aria-hidden=\"true\"><\/span>\n                    <p class=\"jkc-approach__hero-title\">Fully Custom Approach<\/p>\n                    <span class=\"jkc-approach__badge\">Request a quote<\/span>\n          <\/div>\n              <div class=\"jkc-approach__body\">\n            <div class=\"jkc-approach__copy\">          <div class=\"jkc-approach__head\">\n                  <h3 class=\"jkc-approach__title\">Mostly chosen by Scaleups<\/h3>\n                          <p class=\"jkc-approach__text\">Your website is designed and built around your goals, customers and way of working. The right route for businesses that want a stronger digital presence now and a platform that can support further growth later.<\/p>\n              <\/div>\n    \n          <div class=\"jkc-approach__fits\">\n        <p class=\"jkc-approach__fits-title\">Best fit for<\/p>\n        <ul class=\"jkc-approach__list\">\n                      <li>\n              <span class=\"jkc-approach__icon\"><i class=\"jkc-icon fa-solid fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">Organisations with multiple audiences, services or markets<\/span>\n            <\/li>\n                      <li>\n              <span class=\"jkc-approach__icon\"><i class=\"jkc-icon fa-solid fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">Businesses with ambitious growth plans<\/span>\n            <\/li>\n                      <li>\n              <span class=\"jkc-approach__icon\"><i class=\"jkc-icon fa-solid fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">Websites that need to connect with CRM, ERP or other systems<\/span>\n            <\/li>\n                      <li>\n              <span class=\"jkc-approach__icon\"><i class=\"jkc-icon fa-solid fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">Teams that need a digital foundation built around their exact needs<\/span>\n            <\/li>\n                  <\/ul>\n      <\/div>\n    \n            <\/div>\n\n                        <button type=\"button\"\n                    class=\"jkc-link jkc-approach__link\"\n                    data-bs-toggle=\"modal\"\n                    data-bs-target=\"#jkc-approach-78a4ac6b\"\n                    data-approach=\"0\">\n              Get in touch              <i class=\"jkc-icon fa-solid fa-arrow-right\" aria-hidden=\"true\"><\/i>            <\/button>\n          <\/div>\n        <\/article>\n              <article class=\"jkc-approach__card\" data-reveal=\"up\" data-reveal-delay=\"90\">\n              <div class=\"jkc-approach__hero jkc-approach__hero--light\">\n      <span class=\"jkc-approach__blob jkc-approach__blob--a\" aria-hidden=\"true\"><\/span>\n                    <p class=\"jkc-approach__hero-title\">Hybrid Approach<\/p>\n                    <span class=\"jkc-approach__badge\">From \u20ac4500<\/span>\n          <\/div>\n              <div class=\"jkc-approach__body\">\n            <div class=\"jkc-approach__copy\">          <div class=\"jkc-approach__head\">\n                  <h3 class=\"jkc-approach__title\">Mostly chosen by Startups<\/h3>\n                          <p class=\"jkc-approach__text\">Start with proven building blocks, shaped around your brand and goals. A practical route for new concepts and clear website needs that need to look professional, go live faster and remain ready for the next step.<\/p>\n              <\/div>\n    \n          <div class=\"jkc-approach__fits\">\n        <p class=\"jkc-approach__fits-title\">Best fit for<\/p>\n        <ul class=\"jkc-approach__list\">\n                      <li>\n              <span class=\"jkc-approach__icon\"><i class=\"jkc-icon fa-solid fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">New businesses and new concepts<\/span>\n            <\/li>\n                      <li>\n              <span class=\"jkc-approach__icon\"><i class=\"jkc-icon fa-solid fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">Clear, focused website requirements<\/span>\n            <\/li>\n                      <li>\n              <span class=\"jkc-approach__icon\"><i class=\"jkc-icon fa-solid fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">Teams that want certainty around scope and launch<\/span>\n            <\/li>\n                      <li>\n              <span class=\"jkc-approach__icon\"><i class=\"jkc-icon fa-solid fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">Businesses that want a strong start without closing off future growth<\/span>\n            <\/li>\n                  <\/ul>\n      <\/div>\n    \n            <\/div>\n\n                        <button type=\"button\"\n                    class=\"jkc-link jkc-approach__link\"\n                    data-bs-toggle=\"modal\"\n                    data-bs-target=\"#jkc-approach-78a4ac6b\"\n                    data-approach=\"1\">\n              Get in touch              <i class=\"jkc-icon fa-solid fa-arrow-right\" aria-hidden=\"true\"><\/i>            <\/button>\n          <\/div>\n        <\/article>\n          <\/div>\n  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4.70711L4 2.41421L1.70711 4.70711C1.31658 5.09763 0.683417 5.09763 0.292893 4.70711C-0.0976311 4.31658 -0.097631 3.68342 0.292893 3.29289L3.29289 0.292893C3.48043 0.105357 3.73478 0 4 0ZM0.292893 9.29289C0.683417 8.90237 1.31658 8.90237 1.70711 9.29289L4 11.5858L6.29289 9.29289C6.68342 8.90237 7.31658 8.90237 7.70711 9.29289C8.09763 9.68342 8.09763 10.3166 7.70711 10.7071L4.70711 13.7071C4.31658 14.0976 3.68342 14.0976 3.29289 13.7071L0.292893 10.7071C-0.0976311 10.3166 -0.0976311 9.68342 0.292893 9.29289Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-select: url(\"data:image\/svg+xml,%3Csvg width='10' height='6' viewBox='0 0 10 6' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M0.292893 0.292893C0.683417 -0.097631 1.31658 -0.097631 1.70711 0.292893L5 3.58579L8.29289 0.292893C8.68342 -0.0976311 9.31658 -0.0976311 9.70711 0.292893C10.0976 0.683417 10.0976 1.31658 9.70711 1.70711L5.70711 5.70711C5.31658 6.09763 4.68342 6.09763 4.29289 5.70711L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683418 0.292893 0.292893Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-search: url(\"data:image\/svg+xml,%3Csvg width='640' height='640' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath d='M256 128c-70.692 0-128 57.308-128 128 0 70.691 57.308 128 128 128 70.691 0 128-57.309 128-128 0-70.692-57.309-128-128-128zM64 256c0-106.039 85.961-192 192-192s192 85.961 192 192c0 41.466-13.146 79.863-35.498 111.248l154.125 154.125c12.496 12.496 12.496 32.758 0 45.254s-32.758 12.496-45.254 0L367.248 412.502C335.862 434.854 297.467 448 256 448c-106.039 0-192-85.962-192-192z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-label-space-y-secondary: var(--gf-label-space-y-md-secondary);--gf-ctrl-border-color: #686e77;--gf-ctrl-size: var(--gf-ctrl-size-md);--gf-ctrl-label-color-primary: #112337;--gf-ctrl-label-color-secondary: #112337;--gf-ctrl-choice-size: var(--gf-ctrl-choice-size-md);--gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-md);--gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-md);--gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-md);--gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-md);--gf-ctrl-btn-size: var(--gf-ctrl-btn-size-md);--gf-ctrl-btn-border-color-secondary: #686e77;--gf-ctrl-btn-bg-color-hover-tertiary: #EBEBEB;--gf-field-img-choice-size: var(--gf-field-img-choice-size-md);--gf-field-img-choice-card-space: var(--gf-field-img-choice-card-space-md);--gf-field-img-choice-check-ind-size: var(--gf-field-img-choice-check-ind-size-md);--gf-field-img-choice-check-ind-icon-size: var(--gf-field-img-choice-check-ind-icon-size-md);--gf-field-pg-steps-number-color: rgba(17, 35, 55, 0.8);}<\/style><div id='gf_2' class='gform_anchor' tabindex='-1'><\/div>\n                        <div class='gform_heading'>\n\t\t\t\t\t\t\t<p class='gform_required_legend'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_2' id='gform_2'  action='\/nl\/wp-json\/wp\/v2\/jkc_service\/837#gf_2' data-formid='2' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"189\" \/>\n\t\t\t\t\t\t<script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><div id='gform_fields_2' class='gform_fields top_label form_sublabel_above description_above validation_above' data-column-layout='fill'><div id=\"field_2_11\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_above gfield--has-description field_description_above field_validation_above gfield_visibility_visible\"><label id='gfield_label_2_11' class='gfield_label gform-field-label' for='input_2_11'><span class='gform-field-label__text'>Name<\/span><\/label><div class='gfield_description' id='gfield_description_2_11'>Dit veld is bedoeld voor validatiedoeleinden en moet niet worden gewijzigd.<\/div><div class='ginput_container'><input name='input_11' id='input_2_11' type='text' value='' autocomplete='new-password'\/><\/div><\/div><div id=\"field_2_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\"><label id='gfield_label_2_1' class='gfield_label gform-field-label' for='input_2_1'><span class='gform-field-label__text'>Name<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_2_1' type='text' value='' class=''    placeholder='Name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_2\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\"><label id='gfield_label_2_2' class='gfield_label gform-field-label' for='input_2_2'><span class='gform-field-label__text'>Company name<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_2_2' type='text' value='' class=''    placeholder='Company name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_3\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\"><label id='gfield_label_2_3' class='gfield_label gform-field-label' for='input_2_3'><span class='gform-field-label__text'>Email address<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_3' id='input_2_3' type='email' value='' class=''   placeholder='Email address' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_2_4\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--phone-format-international gfield--width-half field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\"><label id='gfield_label_2_4' class='gfield_label gform-field-label' for='input_2_4'><span class='gform-field-label__text'>Phone number (optional)<\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_4' id='input_2_4' type='tel' value='' class=''  placeholder='Phone number'  aria-invalid=\"false\"    \/><\/div><\/div><div id=\"field_2_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\"><label id='gfield_label_2_5' class='gfield_label gform-field-label' for='input_2_5'><span class='gform-field-label__text'>How can we help you?<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_2_5' class='textarea small'    placeholder='How can we help you?' aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><fieldset id=\"field_2_6\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible gfield--choice-align-vertical\"><legend id='gfield_label_2_6' class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Consent privacy policy<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_6.1' id='input_2_6_1' type='checkbox' value='1'   aria-labelledby=\"input_2_6_1_label gfield_label_2_6\" aria-required=\"true\" aria-invalid=\"false\"   \/> <label id='input_2_6_1_label' class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_2_6_1' ><span class='gform-field-label__text'>I agree to the <a href=\"https:\/\/jkc.media\/privacy\/\" target=\"_blank\">privacy policy.<\/a><\/span><\/label><input type='hidden' name='input_6.2' value='I agree to the &lt;a href=&quot;https:\/\/jkc.media\/privacy\/&quot; target=&quot;_blank&quot;&gt;privacy policy.&lt;\/a&gt;' class='gform_hidden' \/><input type='hidden' name='input_6.3' value='2' class='gform_hidden' \/><\/div><\/fieldset><div id=\"field_2_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\" data-group-id=\"c893bab4\" data-field-span=\"12\"><div class='ginput_container ginput_container_text'><input name='input_9' id='input_2_9' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_2_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\" data-group-id=\"184566bb\" data-field-span=\"12\"><div class='ginput_container ginput_container_text'><input name='input_8' id='input_2_8' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='https:\/\/jkc.media\/nl\/wp-json\/wp\/v2\/jkc_service\/837' \/><\/div><\/div><div id=\"field_2_7\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\"><div class='ginput_container ginput_container_text'><input name='input_7' id='input_2_7' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='nl' \/><\/div><\/div><div id=\"field_2_10\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_above gfield--no-description field_description_above field_validation_above 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value='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' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_2' id='gform_target_page_number_2' value='0' \/>\n            <input type='hidden' 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         <p class=\"jkc-approach-modal__note\">\n                <i class=\"jkc-icon fa-solid fa-lock\" aria-hidden=\"true\"><\/i>We handle your data with care.              <\/p>\n                      <\/div>\n\n          <div class=\"jkc-approach-modal__aside\">\n                                        <div class=\"jkc-approach-modal__pane is-active\" data-approach=\"0\">\n                <div class=\"jkc-approach__card jkc-approach__card--flush\">\n                      <div class=\"jkc-approach__hero jkc-approach__hero--dark\">\n      <span class=\"jkc-approach__blob jkc-approach__blob--a\" aria-hidden=\"true\"><\/span>\n              <span class=\"jkc-approach__blob jkc-approach__blob--b\" aria-hidden=\"true\"><\/span>\n                    <p class=\"jkc-approach__hero-title\">Fully Custom Approach<\/p>\n                    <span class=\"jkc-approach__badge\">Request a quote<\/span>\n          <\/div>\n                      <div class=\"jkc-approach__body\">          <div class=\"jkc-approach__head\">\n                  <h3 class=\"jkc-approach__title\">Mostly chosen by Scaleups<\/h3>\n                          <p class=\"jkc-approach__text\">Your website is designed and built around your goals, customers and way of working. The right route for businesses that want a stronger digital presence now and a platform that can support further growth later.<\/p>\n              <\/div>\n    \n          <div class=\"jkc-approach__fits\">\n        <p class=\"jkc-approach__fits-title\">Best fit for<\/p>\n        <ul class=\"jkc-approach__list\">\n                      <li>\n              <span class=\"jkc-approach__icon\"><i class=\"jkc-icon fa-solid fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">Organisations with multiple audiences, services or markets<\/span>\n            <\/li>\n                      <li>\n              <span class=\"jkc-approach__icon\"><i class=\"jkc-icon fa-solid fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">Businesses with ambitious growth plans<\/span>\n            <\/li>\n                      <li>\n              <span class=\"jkc-approach__icon\"><i class=\"jkc-icon fa-solid fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">Websites that need to connect with CRM, ERP or other systems<\/span>\n            <\/li>\n                      <li>\n              <span class=\"jkc-approach__icon\"><i class=\"jkc-icon fa-solid fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">Teams that need a digital foundation built around their exact needs<\/span>\n            <\/li>\n                  <\/ul>\n      <\/div>\n    \n              <div class=\"jkc-approach__fits\">\n        <p class=\"jkc-approach__fits-title\">Not well fit for<\/p>\n        <ul class=\"jkc-approach__list\">\n                      <li>\n              <span class=\"jkc-approach__icon jkc-approach__icon--minus\"><i class=\"jkc-icon fa-solid fa-minus\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">Companies that only need a basic online presence<\/span>\n            <\/li>\n                      <li>\n              <span class=\"jkc-approach__icon jkc-approach__icon--minus\"><i class=\"jkc-icon fa-solid fa-minus\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">Organisations without a clear growth goal<\/span>\n            <\/li>\n                      <li>\n              <span class=\"jkc-approach__icon jkc-approach__icon--minus\"><i class=\"jkc-icon fa-solid fa-minus\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">Teams that want to hand over everything without involvement<\/span>\n            <\/li>\n                  <\/ul>\n      <\/div>\n        <\/div>\n                <\/div>\n              <\/div>\n                                        <div class=\"jkc-approach-modal__pane\" data-approach=\"1\">\n                <div class=\"jkc-approach__card jkc-approach__card--flush\">\n                      <div class=\"jkc-approach__hero jkc-approach__hero--light\">\n      <span class=\"jkc-approach__blob jkc-approach__blob--a\" aria-hidden=\"true\"><\/span>\n                    <p class=\"jkc-approach__hero-title\">Hybrid Approach<\/p>\n                    <span class=\"jkc-approach__badge\">From \u20ac4500<\/span>\n          <\/div>\n                      <div class=\"jkc-approach__body\">          <div class=\"jkc-approach__head\">\n                  <h3 class=\"jkc-approach__title\">Mostly chosen by Startups<\/h3>\n                          <p class=\"jkc-approach__text\">Start with proven building blocks, shaped around your brand and goals. A practical route for new concepts and clear website needs that need to look professional, go live faster and remain ready for the next step.<\/p>\n              <\/div>\n    \n          <div class=\"jkc-approach__fits\">\n        <p class=\"jkc-approach__fits-title\">Best fit for<\/p>\n        <ul class=\"jkc-approach__list\">\n                      <li>\n              <span class=\"jkc-approach__icon\"><i class=\"jkc-icon fa-solid fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">New businesses and new concepts<\/span>\n            <\/li>\n                      <li>\n              <span class=\"jkc-approach__icon\"><i class=\"jkc-icon fa-solid fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">Clear, focused website requirements<\/span>\n            <\/li>\n                      <li>\n              <span class=\"jkc-approach__icon\"><i class=\"jkc-icon fa-solid fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">Teams that want certainty around scope and launch<\/span>\n            <\/li>\n                      <li>\n              <span class=\"jkc-approach__icon\"><i class=\"jkc-icon fa-solid fa-check\" aria-hidden=\"true\"><\/i><\/span>\n              <span class=\"jkc-approach__label\">Businesses that want a strong start without closing off future growth<\/span>\n            <\/li>\n                  <\/ul>\n      <\/div>\n    \n            <\/div>\n                <\/div>\n              <\/div>\n                      <\/div>\n        <\/div>\n        <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section          class=\"jkc-block jkc-why-jkc jkc-section jkc-section--white\">\n  <div class=\"container\">\n\n          <div class=\"jkc-section-intro jkc-section-intro--center jkc-why__intro\" data-reveal=\"up\">\n        <span class=\"jkc-eyebrow\">Why JKC<\/span>        <h2>Why Startups and Scaleups choose JKC<\/h2>      <\/div>\n    \n                      <ul class=\"jkc-why__grid jkc-cardgrid jkc-scroller\" data-drag-scroll>\n                  <li class=\"jkc-why__card\" data-reveal=\"up\" data-reveal-delay=\"0\">\n            <i class=\"jkc-icon fa-solid fa-arrow-up-right-dots jkc-why__card-icon\" aria-hidden=\"true\"><\/i>            <h3 class=\"jkc-why__card-title\">From Findable to Scalable<\/h3>\n                          <p class=\"jkc-why__card-text\">One partner for the entire journey: getting found, working smarter, growing further. No more switching between agencies.<\/p>\n                      <\/li>\n                  <li class=\"jkc-why__card\" data-reveal=\"up\" data-reveal-delay=\"90\">\n            <i class=\"jkc-icon fa-solid fa-handshake-angle jkc-why__card-icon\" aria-hidden=\"true\"><\/i>            <h3 class=\"jkc-why__card-title\">Involved founder, stable partner<\/h3>\n                          <p class=\"jkc-why__card-text\">The same founder at the helm for 9+ years. You talk directly to the makers, not an account manager.<\/p>\n                      <\/li>\n                  <li class=\"jkc-why__card\" data-reveal=\"up\" data-reveal-delay=\"180\">\n            <i class=\"jkc-icon fa-solid fa-face-glasses jkc-why__card-icon\" aria-hidden=\"true\"><\/i>            <h3 class=\"jkc-why__card-title\">We become nerds about your business<\/h3>\n                          <p class=\"jkc-why__card-text\">We put ourselves in your business&#039;s shoes, understand how it works, and know how to get things done.<\/p>\n                      <\/li>\n                  <li class=\"jkc-why__card\" data-reveal=\"up\" data-reveal-delay=\"0\">\n            <i class=\"jkc-icon fa-solid fa-lock-keyhole jkc-why__card-icon\" aria-hidden=\"true\"><\/i>            <h3 class=\"jkc-why__card-title\">Your work, your ownership<\/h3>\n                          <p class=\"jkc-why__card-text\">All IP rights belong to you. No long contracts, no lock-in. You stay because the partnership works.<\/p>\n                      <\/li>\n                  <li class=\"jkc-why__card\" data-reveal=\"up\" data-reveal-delay=\"90\">\n            <i class=\"jkc-icon fa-solid fa-headset jkc-why__card-icon\" aria-hidden=\"true\"><\/i>            <h3 class=\"jkc-why__card-title\">Available when it counts<\/h3>\n                          <p class=\"jkc-why__card-text\">In case of urgent issues or outages, we&#039;re there outside office hours too. What we build works evenings and weekends too.<\/p>\n                      <\/li>\n                  <li class=\"jkc-why__card\" data-reveal=\"up\" data-reveal-delay=\"180\">\n            <i class=\"jkc-icon fa-solid fa-microchip-ai jkc-why__card-icon\" aria-hidden=\"true\"><\/i>            <h3 class=\"jkc-why__card-title\">People steer, AI accelerates<\/h3>\n                          <p class=\"jkc-why__card-text\">The speed of AI, the judgment of people. If AI goes down, your project keeps working.<\/p>\n                      <\/li>\n              <\/ul>\n    \n  <\/div>\n<\/section>\n\n\n<section          class=\"jkc-block jkc-sectors jkc-section jkc-section--subtle\">\n\n  <div class=\"container\">\n    <div class=\"jkc-sectors__head\" data-reveal=\"up\">\n      <span class=\"jkc-eyebrow\">Sectors<\/span>      <h2 class=\"jkc-sectors__title\">Active and experienced in your sector<\/h2>      <p class=\"jkc-sectors__lead\">We serve clients from international innovators to local businesses. JKC is at home in nearly every sector, and the list grows every year.<\/p>    <\/div>\n  <\/div>\n\n          <div class=\"jkc-sectors__marquee\" data-reveal=\"up\" data-reveal-delay=\"80\">\n              <div class=\"jkc-sectors__row jkc-sectors__row--left\"\n             style=\"--jkc-marquee-count: 11\">\n                    <div class=\"jkc-sectors__track\">\n                          <ul class=\"jkc-sectors__list\">\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/industry-manufacturing\/\"\n                       >\n                      Industry &amp; manufacturing                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/medtech\/\"\n                       >\n                      Medtech                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/logistics-transport\/\"\n                       >\n                      Logistics &amp; transport                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/construction-installation\/\"\n                       >\n                      Construction &amp; installation                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/recruitment-staffing\/\"\n                       >\n                      Recruitment &amp; staffing                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/financial-services\/\"\n                       >\n                      Financial services                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/automotive\/\"\n                       >\n                      Automotive                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/sports-leisure\/\"\n                       >\n                      Sports &amp; leisure                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/government-non-profit\/\"\n                       >\n                      Government &amp; non-profit                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/education-training\/\"\n                       >\n                      Education &amp; training                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/hospitality-food\/\"\n                       >\n                      Hospitality &amp; food                    <\/a>\n                  <\/li>\n                              <\/ul>\n                          <ul class=\"jkc-sectors__list\" aria-hidden=\"true\">\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/industry-manufacturing\/\"\n                       tabindex=\"-1\">\n                      Industry &amp; manufacturing                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/medtech\/\"\n                       tabindex=\"-1\">\n                      Medtech                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/logistics-transport\/\"\n                       tabindex=\"-1\">\n                      Logistics &amp; transport                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/construction-installation\/\"\n                       tabindex=\"-1\">\n                      Construction &amp; installation                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/recruitment-staffing\/\"\n                       tabindex=\"-1\">\n                      Recruitment &amp; staffing                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/financial-services\/\"\n                       tabindex=\"-1\">\n                      Financial services                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/automotive\/\"\n                       tabindex=\"-1\">\n                      Automotive                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/sports-leisure\/\"\n                       tabindex=\"-1\">\n                      Sports &amp; leisure                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/government-non-profit\/\"\n                       tabindex=\"-1\">\n                      Government &amp; non-profit                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/education-training\/\"\n                       tabindex=\"-1\">\n                      Education &amp; training                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/hospitality-food\/\"\n                       tabindex=\"-1\">\n                      Hospitality &amp; food                    <\/a>\n                  <\/li>\n                              <\/ul>\n                      <\/div>\n        <\/div>\n              <div class=\"jkc-sectors__row jkc-sectors__row--right\"\n             style=\"--jkc-marquee-count: 10\">\n                    <div class=\"jkc-sectors__track\">\n                          <ul class=\"jkc-sectors__list\">\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/high-tech-semiconductors\/\"\n                       >\n                      High-tech &amp; semiconductors                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/healthcare\/\"\n                       >\n                      Healthcare                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/wholesale\/\"\n                       >\n                      Wholesale                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/business-services\/\"\n                       >\n                      Business services                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/legal\/\"\n                       >\n                      Legal                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/museum\/\"\n                       >\n                      Museum                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/energy-sustainability\/\"\n                       >\n                      Energy &amp; sustainability                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/real-estate\/\"\n                       >\n                      Real estate                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/agri-food-tech\/\"\n                       >\n                      Agri &amp; food tech                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/e-commerce-retail\/\"\n                       >\n                      E-commerce &amp; retail                    <\/a>\n                  <\/li>\n                              <\/ul>\n                          <ul class=\"jkc-sectors__list\" aria-hidden=\"true\">\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/high-tech-semiconductors\/\"\n                       tabindex=\"-1\">\n                      High-tech &amp; semiconductors                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/healthcare\/\"\n                       tabindex=\"-1\">\n                      Healthcare                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/wholesale\/\"\n                       tabindex=\"-1\">\n                      Wholesale                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/business-services\/\"\n                       tabindex=\"-1\">\n                      Business services                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/legal\/\"\n                       tabindex=\"-1\">\n                      Legal                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/museum\/\"\n                       tabindex=\"-1\">\n                      Museum                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/energy-sustainability\/\"\n                       tabindex=\"-1\">\n                      Energy &amp; sustainability                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/real-estate\/\"\n                       tabindex=\"-1\">\n                      Real estate                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/agri-food-tech\/\"\n                       tabindex=\"-1\">\n                      Agri &amp; food tech                    <\/a>\n                  <\/li>\n                                  <li>\n                    <a class=\"jkc-sector-chip\" href=\"https:\/\/jkc.media\/nl\/sector\/e-commerce-retail\/\"\n                       tabindex=\"-1\">\n                      E-commerce &amp; retail                    <\/a>\n                  <\/li>\n                              <\/ul>\n                      <\/div>\n        <\/div>\n          <\/div>\n  \n      <div class=\"container\">\n      <p class=\"jkc-sectors__cta\" data-reveal=\"up\" data-reveal-delay=\"140\">\n        <a class=\"jkc-sectors__cta-link\" href=\"\/contact\/\">Don&#039;t see your sector? Maybe you&#039;ll be the first!<\/a>\n      <\/p>\n    <\/div>\n  \n<\/section>\n\n\n<section          class=\"jkc-block jkc-contact jkc-section jkc-section--white\">\n  <div class=\"container\">\n    <div class=\"jkc-contact__grid\">\n\n                  <div class=\"jkc-contact__intro\">\n        <div class=\"jkc-contact__head\">\n                      <div class=\"jkc-section-intro\" data-reveal=\"up\">\n              <span class=\"jkc-eyebrow\">Contact<\/span>              <h2 class=\"jkc-contact__title\">Praat met de mensen die het bouwen<\/h2>            <\/div>\n          \n          \n                      <ul class=\"jkc-contact__checklist\">\n                              <li data-reveal=\"up\" data-reveal-delay=\"120\">\n                  <i class=\"jkc-icon fa-regular fa-check\" aria-hidden=\"true\"><\/i><span>Find out how we can grow your business<\/span>\n                <\/li>\n                              <li data-reveal=\"up\" data-reveal-delay=\"190\">\n                  <i class=\"jkc-icon fa-regular fa-check\" aria-hidden=\"true\"><\/i><span>Get a response within 1 business day<\/span>\n                <\/li>\n                              <li data-reveal=\"up\" data-reveal-delay=\"260\">\n                  <i class=\"jkc-icon fa-regular fa-check\" aria-hidden=\"true\"><\/i><span>Completely without obligation<\/span>\n                <\/li>\n                          <\/ul>\n                  <\/div>\n\n                <div class=\"jkc-person-card\"\n     data-reveal=\"up\" data-reveal-delay=\"330\">\n  <div class=\"jkc-person-card__body\">\n    <div class=\"jkc-person-card__id\">\n      <p class=\"jkc-person-card__name\">Justin van Dongen<\/p>\n              <p class=\"jkc-person-card__role\">Founder of JKC Media<\/p>\n          <\/div>\n    <ul class=\"jkc-person-card__list\">\n              <li>\n          <span class=\"jkc-person-card__badge\"><i class=\"jkc-icon fa-solid fa-envelope\" aria-hidden=\"true\"><\/i><\/span>\n          <a href=\"mailto:i&#110;&#102;o&#064;&#106;kc.m&#101;di&#097;\">i&#110;fo&#064;jkc.&#109;e&#100;ia<\/a>\n        <\/li>\n                    <li>\n          <span class=\"jkc-person-card__badge\"><i class=\"jkc-icon fa-solid fa-phone\" aria-hidden=\"true\"><\/i><\/span>\n          <a href=\"tel:+31403690296\">+31 (0)40 369 0296<\/a>\n        <\/li>\n                    <li>\n          <span class=\"jkc-person-card__badge jkc-person-card__badge--wa\"><i class=\"jkc-icon fa-brands fa-whatsapp\" aria-hidden=\"true\"><\/i><\/span>\n          <a href=\"https:\/\/wa.me\/31623731420\" target=\"_blank\" rel=\"noopener\">+31 (0)6 2373 1420<\/a>\n        <\/li>\n          <\/ul>\n  <\/div>\n\n    <div class=\"jkc-person-card__aside\">\n    <img class=\"jkc-person-card__mark\"\n         src=\"https:\/\/jkc.media\/wp-content\/themes\/jkc\/assets\/img\/logo\/mark.svg\"\n         alt=\"\" width=\"48\" height=\"48\" aria-hidden=\"true\" loading=\"lazy\" decoding=\"async\">\n          <img width=\"640\" height=\"953\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/justin-van-dongen-cutout-768x1143.png\" class=\"jkc-person-card__img\" alt=\"Justin van Dongen\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/justin-van-dongen-cutout-768x1143.png 768w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/justin-van-dongen-cutout-202x300.png 202w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/justin-van-dongen-cutout-688x1024.png 688w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/justin-van-dongen-cutout-8x12.png 8w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/justin-van-dongen-cutout-430x640.png 430w, https:\/\/jkc.media\/wp-content\/uploads\/2026\/08\/justin-van-dongen-cutout.png 845w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>      <\/div>\n<\/div>\n      <\/div>\n\n      \n      <div class=\"jkc-contact__form\" data-reveal=\"up\" data-reveal-delay=\"140\">\n                  <h3 class=\"jkc-contact__form-title\">Contact form<\/h3>\n        \n                  \n                <div class='gf_browser_gecko gform_wrapper gform-theme gform-theme--foundation gform-theme--framework gform-theme--orbital' data-form-theme='orbital' data-form-index='0' id='gform_wrapper_1' ><style>#gform_wrapper_1[data-form-index=\"0\"].gform-theme{--gf-color-primary: #204ce5;--gf-color-primary-rgb: 32, 76, 229;--gf-color-primary-contrast: #fff;--gf-color-primary-contrast-rgb: 255, 255, 255;--gf-color-primary-darker: #001AB3;--gf-color-primary-lighter: #527EFF;--gf-color-secondary: #fff;--gf-color-secondary-rgb: 255, 255, 255;--gf-color-secondary-contrast: #112337;--gf-color-secondary-contrast-rgb: 17, 35, 55;--gf-color-secondary-darker: #F5F5F5;--gf-color-secondary-lighter: #FFFFFF;--gf-color-out-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-out-ctrl-light-rgb: 17, 35, 55;--gf-color-out-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-out-ctrl-light-lighter: #F5F5F5;--gf-color-out-ctrl-dark: #585e6a;--gf-color-out-ctrl-dark-rgb: 88, 94, 106;--gf-color-out-ctrl-dark-darker: #112337;--gf-color-out-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-color-in-ctrl: #fff;--gf-color-in-ctrl-rgb: 255, 255, 255;--gf-color-in-ctrl-contrast: #112337;--gf-color-in-ctrl-contrast-rgb: 17, 35, 55;--gf-color-in-ctrl-darker: #F5F5F5;--gf-color-in-ctrl-lighter: #FFFFFF;--gf-color-in-ctrl-primary: #204ce5;--gf-color-in-ctrl-primary-rgb: 32, 76, 229;--gf-color-in-ctrl-primary-contrast: #fff;--gf-color-in-ctrl-primary-contrast-rgb: 255, 255, 255;--gf-color-in-ctrl-primary-darker: #001AB3;--gf-color-in-ctrl-primary-lighter: #527EFF;--gf-color-in-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-in-ctrl-light-rgb: 17, 35, 55;--gf-color-in-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-in-ctrl-light-lighter: #F5F5F5;--gf-color-in-ctrl-dark: #585e6a;--gf-color-in-ctrl-dark-rgb: 88, 94, 106;--gf-color-in-ctrl-dark-darker: #112337;--gf-color-in-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-radius: 3px;--gf-font-size-secondary: 14px;--gf-font-size-tertiary: 13px;--gf-icon-ctrl-number: url(\"data:image\/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M4 0C4.26522 5.96046e-08 4.51957 0.105357 4.70711 0.292893L7.70711 3.29289C8.09763 3.68342 8.09763 4.31658 7.70711 4.70711C7.31658 5.09763 6.68342 5.09763 6.29289 4.70711L4 2.41421L1.70711 4.70711C1.31658 5.09763 0.683417 5.09763 0.292893 4.70711C-0.0976311 4.31658 -0.097631 3.68342 0.292893 3.29289L3.29289 0.292893C3.48043 0.105357 3.73478 0 4 0ZM0.292893 9.29289C0.683417 8.90237 1.31658 8.90237 1.70711 9.29289L4 11.5858L6.29289 9.29289C6.68342 8.90237 7.31658 8.90237 7.70711 9.29289C8.09763 9.68342 8.09763 10.3166 7.70711 10.7071L4.70711 13.7071C4.31658 14.0976 3.68342 14.0976 3.29289 13.7071L0.292893 10.7071C-0.0976311 10.3166 -0.0976311 9.68342 0.292893 9.29289Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-select: url(\"data:image\/svg+xml,%3Csvg width='10' height='6' viewBox='0 0 10 6' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M0.292893 0.292893C0.683417 -0.097631 1.31658 -0.097631 1.70711 0.292893L5 3.58579L8.29289 0.292893C8.68342 -0.0976311 9.31658 -0.0976311 9.70711 0.292893C10.0976 0.683417 10.0976 1.31658 9.70711 1.70711L5.70711 5.70711C5.31658 6.09763 4.68342 6.09763 4.29289 5.70711L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683418 0.292893 0.292893Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-search: url(\"data:image\/svg+xml,%3Csvg width='640' height='640' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath d='M256 128c-70.692 0-128 57.308-128 128 0 70.691 57.308 128 128 128 70.691 0 128-57.309 128-128 0-70.692-57.309-128-128-128zM64 256c0-106.039 85.961-192 192-192s192 85.961 192 192c0 41.466-13.146 79.863-35.498 111.248l154.125 154.125c12.496 12.496 12.496 32.758 0 45.254s-32.758 12.496-45.254 0L367.248 412.502C335.862 434.854 297.467 448 256 448c-106.039 0-192-85.962-192-192z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-label-space-y-secondary: var(--gf-label-space-y-md-secondary);--gf-ctrl-border-color: #686e77;--gf-ctrl-size: var(--gf-ctrl-size-md);--gf-ctrl-label-color-primary: #112337;--gf-ctrl-label-color-secondary: #112337;--gf-ctrl-choice-size: var(--gf-ctrl-choice-size-md);--gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-md);--gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-md);--gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-md);--gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-md);--gf-ctrl-btn-size: var(--gf-ctrl-btn-size-md);--gf-ctrl-btn-border-color-secondary: #686e77;--gf-ctrl-btn-bg-color-hover-tertiary: #EBEBEB;--gf-field-img-choice-size: var(--gf-field-img-choice-size-md);--gf-field-img-choice-card-space: var(--gf-field-img-choice-card-space-md);--gf-field-img-choice-check-ind-size: var(--gf-field-img-choice-check-ind-size-md);--gf-field-img-choice-check-ind-icon-size: var(--gf-field-img-choice-check-ind-icon-size-md);--gf-field-pg-steps-number-color: rgba(17, 35, 55, 0.8);}<\/style><div id='gf_1' class='gform_anchor' tabindex='-1'><\/div>\n                        <div class='gform_heading'>\n\t\t\t\t\t\t\t<p class='gform_required_legend'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_1' id='gform_1'  action='\/nl\/wp-json\/wp\/v2\/jkc_service\/837#gf_1' data-formid='1' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_2\" name=\"ak_js\" value=\"159\" \/>\n\t\t\t\t\t\t<script>\ndocument.getElementById( \"ak_js_2\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><div id='gform_fields_1' class='gform_fields top_label form_sublabel_above description_above validation_above' data-column-layout='fill'><div id=\"field_1_12\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_above gfield--has-description field_description_above field_validation_above gfield_visibility_visible\"><label id='gfield_label_1_12' class='gfield_label gform-field-label' for='input_1_12'><span class='gform-field-label__text'>Facebook<\/span><\/label><div class='gfield_description' id='gfield_description_1_12'>Dit veld is bedoeld voor validatiedoeleinden en moet niet worden gewijzigd.<\/div><div class='ginput_container'><input name='input_12' id='input_1_12' type='text' value='' autocomplete='new-password'\/><\/div><\/div><div id=\"field_1_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\" data-group-id=\"782645ab\" data-field-span=\"12\"><div class='ginput_container ginput_container_text'><input name='input_9' id='input_1_9' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_1_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\" data-group-id=\"954be87a\" data-field-span=\"12\"><div class='ginput_container ginput_container_text'><input name='input_8' id='input_1_8' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='https:\/\/jkc.media\/nl\/wp-json\/wp\/v2\/jkc_service\/837' \/><\/div><\/div><div id=\"field_1_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\"><label id='gfield_label_1_1' class='gfield_label gform-field-label' for='input_1_1'><span class='gform-field-label__text'>Name<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_1_1' type='text' value='' class=''    placeholder='Name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_2\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\"><label id='gfield_label_1_2' class='gfield_label gform-field-label' for='input_1_2'><span class='gform-field-label__text'>Company name<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_1_2' type='text' value='' class=''    placeholder='Company name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_3\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\"><label id='gfield_label_1_3' class='gfield_label gform-field-label' for='input_1_3'><span class='gform-field-label__text'>Email address<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_3' id='input_1_3' type='email' value='' class=''   placeholder='Email address' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_1_4\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--phone-format-international gfield--width-half field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\"><label id='gfield_label_1_4' class='gfield_label gform-field-label' for='input_1_4'><span class='gform-field-label__text'>Phone number (optional)<\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_4' id='input_1_4' type='tel' value='' class=''  placeholder='Phone number'  aria-invalid=\"false\"    \/><\/div><\/div><div id=\"field_1_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\"><label id='gfield_label_1_5' class='gfield_label gform-field-label' for='input_1_5'><span class='gform-field-label__text'>How can we help you?<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_1_5' class='textarea small'    placeholder='How can we help you?' aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><fieldset id=\"field_1_10\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full field_sublabel_above gfield--no-description field_description_above hidden_label field_validation_above gfield_visibility_visible gfield--choice-align-vertical\"><legend id='gfield_label_1_10' class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Stay up to date with the latest insights<\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_1_10'><div class='gchoice gchoice_1_10_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_10.1' type='checkbox'  value='Stay up to date with the latest insights (optional)'  id='choice_1_10_1'    aria-labelledby=\"label_1_10_1 gfield_label_1_10\"\/>\n\t\t\t\t\t\t\t\t<label for='choice_1_10_1' id='label_1_10_1' class='gform-field-label gform-field-label--type-inline'>Stay up to date with the latest insights (optional)<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><fieldset id=\"field_1_6\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible gfield--choice-align-vertical\"><legend id='gfield_label_1_6' class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Consent privacy policy<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_6.1' id='input_1_6_1' type='checkbox' value='1'   aria-labelledby=\"input_1_6_1_label gfield_label_1_6\" aria-required=\"true\" aria-invalid=\"false\"   \/> <label id='input_1_6_1_label' class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_1_6_1' ><span class='gform-field-label__text'>I agree to the <a href=\"https:\/\/jkc.media\/privacy\/\" target=\"_blank\">privacy policy.<\/a><\/span><\/label><input type='hidden' name='input_6.2' value='I agree to the &lt;a href=&quot;https:\/\/jkc.media\/privacy\/&quot; target=&quot;_blank&quot;&gt;privacy policy.&lt;\/a&gt;' class='gform_hidden' \/><input type='hidden' name='input_6.3' value='1' class='gform_hidden' \/><\/div><\/fieldset><div id=\"field_1_7\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\"><div class='ginput_container ginput_container_text'><input name='input_7' id='input_1_7' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='nl' \/><\/div><\/div><div id=\"field_1_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\"><div class='ginput_container ginput_container_text'><input name='input_11' id='input_1_11' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <button type='submit' id='gform_submit_button_1' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' >Send message<\/button><span class=\"jkc-contact__note gform-theme__no-reset--el gform-theme__no-reset--children\"><i class=\"jkc-icon fa-solid fa-lock\" aria-hidden=\"true\"><\/i>We handle your data with care.<\/span> <input type='hidden' name='gform_ajax' value='form_id=1&amp;title=&amp;description=&amp;tabindex=0&amp;theme=orbital&amp;hash=af2725fb97628d1e1f28bf27d7dc98a5' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_1' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_1' id='gform_theme_1' value='orbital' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_1' id='gform_style_settings_1' value='' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_1' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='1' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='EUR' value='Iz1yr\/GvypQLVA+vsw1OBBXiWOTyx1oIzFrv4rAVoJm4QI9Z7FWSikcuqzp6h9DjbARUcM6lGhWg+ugGMMN6gQFGJT8Bo+UY8nW4B4A4c7Eq6Tc=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_1' value='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' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_1' id='gform_target_page_number_1' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_1' id='gform_source_page_number_1' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_1' id='gform_ajax_frame_1' title='Dit iframe bevat de vereiste logica om Ajax aangedreven Gravity Forms te verwerken.'><\/iframe>\n\t\t                <script>\ngform.initializeOnLoaded( function() {jQuery('#gform_ajax_frame_1').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_1');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_1').length > 0;var is_redirect = 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<\/div>\n  <\/div>\n<\/section>\n\n\n<section          class=\"jkc-block jkc-faq jkc-faq--bg-white\"\n                   data-faq-group=\"strategy\">\n\n  <div class=\"container jkc-faq__inner\">\n\n          <div class=\"jkc-section-intro jkc-section-intro--center jkc-faq__intro\" data-reveal=\"up\">\n        <span class=\"jkc-eyebrow\">FAQ<\/span>        <h2>We often get these questions<\/h2>      <\/div>\n    \n    <div class=\"jkc-faq__list\" data-accordion>\n              <div class=\"jkc-faq__item is-open\" data-accordion-item\n             data-reveal=\"up\" data-reveal-delay=\"0\">\n          <h3 class=\"jkc-faq__question\">\n            <button type=\"button\" class=\"jkc-faq__toggle\" data-accordion-toggle\n                    aria-expanded=\"true\" aria-controls=\"jkc-faq-block_f2628229ffe2d185ef0e37e4f132817a-0\">\n              <span class=\"jkc-faq__label\">Do we need a strategy before you design or build anything?<\/span>\n                            <span class=\"jkc-faq__sign\" aria-hidden=\"true\"><\/span>\n            <\/button>\n          <\/h3>\n          <div class=\"jkc-faq__panel\" id=\"jkc-faq-block_f2628229ffe2d185ef0e37e4f132817a-0\" data-accordion-panel >\n            <div class=\"jkc-faq__answer\"><p>Not always, but it saves you building the wrong thing well. If it is already clear who you are for, what you promise and what has to happen first, we start building straight away. If those answers differ per person, or marketing and sales are pulling in different directions, we settle that first.<\/p>\n<p>The Growth Scan is a quick way to find out which situation you are in.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n              <div class=\"jkc-faq__item\" data-accordion-item\n             data-reveal=\"up\" data-reveal-delay=\"50\">\n          <h3 class=\"jkc-faq__question\">\n            <button type=\"button\" class=\"jkc-faq__toggle\" data-accordion-toggle\n                    aria-expanded=\"false\" aria-controls=\"jkc-faq-block_f2628229ffe2d185ef0e37e4f132817a-1\">\n              <span class=\"jkc-faq__label\">What do we have at the end of a strategy project?<\/span>\n                            <span class=\"jkc-faq__sign\" aria-hidden=\"true\"><\/span>\n            <\/button>\n          <\/h3>\n          <div class=\"jkc-faq__panel\" id=\"jkc-faq-block_f2628229ffe2d185ef0e37e4f132817a-1\" data-accordion-panel hidden>\n            <div class=\"jkc-faq__answer\"><p>A plan you can run, not a slide deck. Priorities set on impact and feasibility, goals tied to your business goals, KPIs you can measure, and a roadmap with owners and dates.<\/p>\n<p>We present it to your team, so the people who have to act on it were in the room.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n              <div class=\"jkc-faq__item\" data-accordion-item\n             data-reveal=\"up\" data-reveal-delay=\"100\">\n          <h3 class=\"jkc-faq__question\">\n            <button type=\"button\" class=\"jkc-faq__toggle\" data-accordion-toggle\n                    aria-expanded=\"false\" aria-controls=\"jkc-faq-block_f2628229ffe2d185ef0e37e4f132817a-2\">\n              <span class=\"jkc-faq__label\">Do you also carry out the strategy, or only write it?<\/span>\n                            <span class=\"jkc-faq__sign\" aria-hidden=\"true\"><\/span>\n            <\/button>\n          <\/h3>\n          <div class=\"jkc-faq__panel\" id=\"jkc-faq-block_f2628229ffe2d185ef0e37e4f132817a-2\" data-accordion-panel hidden>\n            <div class=\"jkc-faq__answer\"><p>Both, if you want. Strategy and execution stay in the same hands, so nothing gets lost between the person who wrote the plan and the person building it. Adjusting the plan then takes a conversation, not a new project.<\/p>\n<p>If your own team does the execution, the roadmap shows exactly what you do internally and what we do.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n              <div class=\"jkc-faq__item\" data-accordion-item\n             data-reveal=\"up\" data-reveal-delay=\"150\">\n          <h3 class=\"jkc-faq__question\">\n            <button type=\"button\" class=\"jkc-faq__toggle\" data-accordion-toggle\n                    aria-expanded=\"false\" aria-controls=\"jkc-faq-block_f2628229ffe2d185ef0e37e4f132817a-3\">\n              <span class=\"jkc-faq__label\">How is a strategy project priced?<\/span>\n                            <span class=\"jkc-faq__sign\" aria-hidden=\"true\"><\/span>\n            <\/button>\n          <\/h3>\n          <div class=\"jkc-faq__panel\" id=\"jkc-faq-block_f2628229ffe2d185ef0e37e4f132817a-3\" data-accordion-panel hidden>\n            <div class=\"jkc-faq__answer\"><p>With a fixed project fee that we agree before we start. Strategy work varies too much in scope for one starting price: a positioning question is a different job from research among your customers and competitors.<\/p>\n<p>After a first conversation you know what it costs and what you get for it, with no hourly surprises afterwards.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n              <div class=\"jkc-faq__item\" data-accordion-item\n             data-reveal=\"up\" data-reveal-delay=\"200\">\n          <h3 class=\"jkc-faq__question\">\n            <button type=\"button\" class=\"jkc-faq__toggle\" data-accordion-toggle\n                    aria-expanded=\"false\" aria-controls=\"jkc-faq-block_f2628229ffe2d185ef0e37e4f132817a-4\">\n              <span class=\"jkc-faq__label\">What do you need from us?<\/span>\n                            <span class=\"jkc-faq__sign\" aria-hidden=\"true\"><\/span>\n            <\/button>\n          <\/h3>\n          <div class=\"jkc-faq__panel\" id=\"jkc-faq-block_f2628229ffe2d185ef0e37e4f132817a-4\" data-accordion-panel hidden>\n            <div class=\"jkc-faq__answer\"><p>Mostly time from the right people. We talk to you about your goals and your market. For research we also talk to customers and prospects, and we look at the data you already have.<\/p>\n<p>The decisions are yours. We make sure they rest on facts instead of instinct.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n          <\/div>\n\n          <div class=\"jkc-faq__more\" data-reveal=\"up\">\n        <a class=\"jkc-link\" href=\"https:\/\/jkc.media\/faq\/\">Read all FAQs <i class=\"jkc-icon fa-solid fa-arrow-right\" aria-hidden=\"true\"><\/i><\/a>      <\/div>\n    \n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Duidelijke keuzes over voor wie je bent en wat je belooft.<\/p>","protected":false},"featured_media":839,"parent":21,"menu_order":1,"template":"","class_list":["post-837","jkc_service","type-jkc_service","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand positioning before the next product - JKC Media<\/title>\n<meta name=\"description\" content=\"Good at what you do, and nobody can tell why it matters. Brand positioning settles who you are for and what you promise, in a structure that lasts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jkc.media\/nl\/diensten\/strategie\/positionering-merkarchitectuur\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand positioning before the next product - JKC Media\" \/>\n<meta property=\"og:description\" content=\"Good at what you do, and nobody can tell why it matters. 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