{"id":1397,"date":"2024-07-17T12:57:49","date_gmt":"2024-07-17T10:57:49","guid":{"rendered":"https:\/\/dev.jkc-dev.nl\/employer-branding-strategy-for-your-website\/"},"modified":"2026-09-03T16:15:41","modified_gmt":"2026-09-03T14:15:41","slug":"hoe-en-waarom-je-een-employer-branding-strategie-toepast-bij-jouw-website","status":"publish","type":"post","link":"https:\/\/jkc.media\/nl\/employer-branding-strategy-for-your-website\/","title":{"rendered":"Hoe en waarom je een employer branding strategie toepast bij jouw website\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\"><strong>Lukt het jou niet genoeg kandidaten te werven voor je bedrijf? Is er sprake van een hoog personeelsverloop? We vertellen waarom je aan de slag wilt met een employer branding strategie voor jouw onderneming. <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading translation-block\"><strong>Wat is employer branding?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Employer branding is het cre\u00ebren van een fijn en aantrekkelijk werkgeversmerk waardoor je meer nieuw personeel werft en huidige werknemers langer behoudt. Vragen die je je daarbij moet stellen zijn: wat kenmerkt de organisatie? Wat wil jij als bedrijf uitstralen aan potenti\u00eble medewerkers? Wat zijn jullie normen en waarden? En wat zijn de unieke voordelen van werken bij jouw organisatie? Zo bouw je een sterk werkgeversmerk op met werknemers die trots zijn bij jou te werken, en loop je niet achter op concurrenten. Employer branding is geen doel op zich, het is meer een middel. Je hebt verschil tussen interne en externe branding. Wanneer het gaat om interne branding wordt het employee branding genoemd, terwijl de focus op extern employer branding heet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Kortgezegd, waarom is een employer branding strategie belangrijk voor jouw bedrijf?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li class=\"translation-block\">Je laat zien dat jij een fijne werkgever bent, en trekt zo nieuw personeel aan. Dit gaat gepaard met lagere kosten voor werving.<\/li>\n\n\n<li class=\"translation-block\">De kandidaten die bij je solliciteren hebben vaak een beter beeld van de organisatie, en kunnen daarmee al beter oordelen of ze er goed bij passen. Dit zorgt voor een grotere slagingskans bij de match.<\/li>\n\n\n<li class=\"translation-block\">In deze krappe arbeidsmarkt is het belangrijk personeel te vinden en te behouden. Employer branding helpt daarbij.<\/li>\n\n\n<li class=\"translation-block\">Je krijgt grotere naamsbekendheid door te focussen op marketing rondom employer branding. En dat geeft ook een boost bij het werven van klanten.<\/li>\n\n\n<li class=\"translation-block\">Je onderscheidt je organisatie, want je laat zien waar jouw bedrijf precies voor staat. En waar je werknemers voor staan.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading translation-block\"><strong>Jouw website goed inzetten<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Je website is een belangrijk onderdeel voor jouw employer branding strategie. Een groot onderdeel bij employer branding is het gedeelte vacatures. Een bekend voorbeeld is een aparte werken-bij website. Toch is dat zeker niet altijd nodig. Het is vooral belangrijk dingen mee te nemen als hoe je de aandacht trekt van potenti\u00eble kandidaten en hoe je deze vasthoudt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Employer branding gaat vooral om wat je uitstraalt, en dat hoeft niet per se met een aparte werken-bij website. Maak de vacatures op je website interessant, zorg voor offline promotie op een beurs, stuur een leuk presentje op: er zijn meer manieren om personeel te werven. Laat duidelijk terugkomen wat het imago van het bedrijf is en wat de voordelen zijn om er te werken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Vaak hebben bedrijven bovenstaande (in enige mate) wel op orde, maar wordt dat onvoldoende duidelijk op de website of bij andere marketingmiddelen. Wij helpen je daar graag bij!<\/p>\n\n\n\n<blockquote class=\"blockquote\">\n<p class=\"wp-block-paragraph translation-block\">Wil je de doelgroepen potenti\u00eble klanten en mogelijke werknemers gescheiden houden, dan is een werken-bij website zeker een goede optie.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Een paar belangrijke zaken om over na te denken bij jouw employer branding:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li class=\"translation-block\">Wat maakt jouw organisatie uniek of anders?<\/li>\n\n\n<li class=\"translation-block\">Waar sta je voor als organisatie?<\/li>\n\n\n<li class=\"translation-block\">Wat is de missie en visie van jouw organisatie?<\/li>\n\n\n<li class=\"translation-block\">Waarom werken je huidige medewerkers graag bij jouw organisatie?<\/li>\n\n\n<li class=\"translation-block\">Waarom willen nieuwe medewerkers bij jouw organisatie werken?<\/li>\n\n<\/ul>\n\n\n\n<blockquote class=\"blockquote\">\n<p class=\"wp-block-paragraph translation-block\">We geven je graag meer tips voor meer <a href=\"https:\/\/jkc.media\/nl\/9-tips-voor-meer-conversie-op-jouw-online-websitevacatures\/\" target=\"_blank\" rel=\"noopener\">conversie op jouw online websitevacatures. <\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading translation-block\"><strong>Employer branding via JKC Media<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Wil jij aan de slag met employer branding voor jouw bedrijf? Wij kijken samen met jou welke strategie het beste werkt voor jouw organisatie. Neem contact op en we bespreken alle mogelijkheden. Zo kun jij het werven en behouden van personeel naar een hoger niveau tillen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading translation-block\">Ik wil aan de slag met een employer branding strategie.<\/h3>\n\n\n\n<h3 class=\"wp-block-heading translation-block\"><a href=\"https:\/\/jkc.media\/nl\/contact\/\" target=\"_blank\" rel=\"noopener\">Schakel JKC Media in<\/a>.<\/h3>","protected":false},"excerpt":{"rendered":"<p class=\"translation-block\"><strong>Lukt het jou niet genoeg kandidaten te werven voor je bedrijf? Is er sprake van een hoog personeelsverloop? We vertellen waarom je aan de slag wilt met een employer branding strategie voor jouw onderneming. <\/strong><\/p>","protected":false},"author":2,"featured_media":1399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,1],"class_list":["post-1397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Employer branding strategy for your website - JKC Media<\/title>\n<meta name=\"description\" content=\"Why an employer branding strategy matters and how to use your website to attract candidates, keep staff longer and show what your company stands for.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jkc.media\/nl\/hoe-en-waarom-je-een-employer-branding-strategie-toepast-bij-jouw-website\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer branding strategy for your website - 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