{"id":1597,"date":"2022-08-29T10:23:00","date_gmt":"2022-08-29T08:23:00","guid":{"rendered":"https:\/\/dev.jkc-dev.nl\/what-is-google-analytics-4-faq\/"},"modified":"2026-09-03T16:15:30","modified_gmt":"2026-09-03T14:15:30","slug":"wat-is-google-analytics-4-ga4-en-andere-veelgestelde-vragen","status":"publish","type":"post","link":"https:\/\/jkc.media\/nl\/what-is-google-analytics-4-faq\/","title":{"rendered":"Wat is Google Analytics 4 (GA4) \u2013 en andere veelgestelde vragen"},"content":{"rendered":"<h2 class=\"wp-block-heading translation-block\"><strong>Wat is <em>Google Analytics 4?<\/em><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Google Analytics 4 (GA4) is de nieuwe versie van\u00a0<a href=\"https:\/\/jkc.media\/nl\/is-einde-van-google-analytics-in-de-eu-in-zicht\/\" target=\"_blank\" rel=\"noopener\">Analytics.<\/a>\u00a0GA4 moet de standaard worden. Het is de opvolger van de klassieke Universal Analytics (UA) waarmee je de statistieken rondom je website nauwlettend in de gaten kunt houden. GA4 is echter wel een compleet nieuwe property die je opnieuw in moet stellen.<\/p>\n\n\n\n<blockquote class=\"blockquote\">\n<p class=\"wp-block-paragraph translation-block\">Geen idee hoe je GA4 instelt? <a href=\"https:\/\/jkc.media\/nl\/contact\/\" target=\"_blank\" rel=\"noopener\">JKC Media helpt je ermee<\/a>!<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading translation-block\"><strong>Wat verandert er ten opzichte van <em>Universal Analytics (UA?)<\/em><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">De grootste aanpassing bij het instellen van Google Analytics 4 zit in de wijze hoe Analytics de website meet. Waar UA zich vooral richt op sessies en bezoekers, focust GA4 zich juist meer op gebeurtenissen: een event-driven datamodel. Dat vereist iets meer uitleg:\n\nHet meten ging eerst via\u00a0<strong>sessies,<\/strong>\u00a0gekoppeld aan de user data. User data zijn de gegevens die Google verzamelt over bezoekers via bijvoorbeeld cookies, denk aan geslacht, leeftijd of locatie. De sessies zijn alle gebeurtenissen tijdens een bezoek zoals paginabezoeken of downloads. Dit is tegenwoordig in de tijd met mobiele apps en single page sites niet de beste optie om de complete gebruikerservaring te achterhalen. Apps en games laden bijvoorbeeld geen aparte pagina\u2019s waardoor je data mist. En singel page sites zijn websites die zijn gebouwd op slecht \u00e9\u00e9n pagina met tabbladen of een andere oplossing.\n\nGA4 koppelt de sessies en paginabezoeken los. Het meet een\u00a0<strong>serie van events<\/strong>\u00a0door ingestelde parameters die de gegevens verzamelen. Een voorbeeld van een event is een scrol door de pagina waar een parameter als Percent-scrolled (het percentage van de pagina waar doorheen is gescrold) aan vasthangt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading translation-block\"><strong>Wat zijn <em>de voordelen<\/em> voor mij als websitehouder?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Door de andere manier van meten kom je als websitehouder nauwkeurigere informatie te weten en kun je veel specifieker te werk gaan. GA4 heeft daarnaast een aantal nieuwe features die je kunnen ondersteunen bij jouw online marketing bij het instellen van Google Analytics 4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li class=\"translation-block\">GA4 is gebaseerd op\u00a0<u>machine learning<\/u>\u00a0gecombineerd met\u00a0<u>big data<\/u>. Met die data kun je voorspellingen doen en zo beter je doelgroep inschatten.<\/li>\n\n\n<li class=\"translation-block\">GA4 gebruikt datastreams. Je kunt\u00a0<u>verschillende datastreams<\/u>\u00a0koppelen en zo bijvoorbeeld gegevens over je website en app bijhouden en combineren. Op die manier heb je een nog completer beeld van het gedrag van jouw doelgroep.<\/li>\n\n\n<li class=\"translation-block\">GA4 vernieuwt op het gebied van\u00a0<u>privacy\u00a0<\/u>met privacyopties, waarmee je kunt meten zonder cookies te gebruiken.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading translation-block\"><strong><em>Welke stappen<\/em> moet ik ondernemen?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Door de nieuwe manier van meten is het helaas niet mogelijk je huidige data van UA mee te nemen naar het nieuwe systeem. Waarom is het slim al te beginnen met Google Analytics 4 instellen? Door de beide systemen een tijd naast elkaar te laten draaien vergaar je al nieuwe data met GA4 terwijl je nog even kunt blijven werken met het vertrouwde UA. Zodra UA op 1 juli 2023 wordt stopgezet en daar geen data meer verzameld wordt, heb je al wat gegevens opgebouwd in GA4 waar je mee verder kunt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading translation-block\"><strong>Hoe moet ik <em>Google Analytics 4 instellen?<\/em><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Hoe stel je GA4 in als je al een UA Analytics-account hebt? De eerste stap is het aanmaken van een GA4-property. Volg deze stappen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li class=\"translation-block\">Stap 1: log in bij Analytics en ga naar \u2018Beheer\u2019. Klik op de optie \u2018<strong>Instellingsassistent voor GA4\u2019<\/strong>. Volg de stappen en maak een property aan.<\/li>\n\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1371\" height=\"690\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2022\/08\/Google-Analytics-4-instellen-JKC-Media.png\" alt=\"Google Analytics 4 instellen - JKC Media\" class=\"wp-image-1598\" srcset=\"https:\/\/jkc.media\/wp-content\/uploads\/2022\/08\/Google-Analytics-4-instellen-JKC-Media.png 1371w, https:\/\/jkc.media\/wp-content\/uploads\/2022\/08\/Google-Analytics-4-instellen-JKC-Media-300x151.png 300w, https:\/\/jkc.media\/wp-content\/uploads\/2022\/08\/Google-Analytics-4-instellen-JKC-Media-1024x515.png 1024w, https:\/\/jkc.media\/wp-content\/uploads\/2022\/08\/Google-Analytics-4-instellen-JKC-Media-768x387.png 768w, https:\/\/jkc.media\/wp-content\/uploads\/2022\/08\/Google-Analytics-4-instellen-JKC-Media-18x9.png 18w, https:\/\/jkc.media\/wp-content\/uploads\/2022\/08\/Google-Analytics-4-instellen-JKC-Media-900x453.png 900w\" sizes=\"(max-width: 1371px) 100vw, 1371px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li class=\"translation-block\">Stap 2: daarna kom je op de installatie-assistent pagina. Klik op \u2018Taginstallatie\u2019 en stel de\u00a0<strong>gegevensstream<\/strong>\u00a0Met de tracking code bij \u2018Algemene sitetag\u2019 kun je de code instellen op je website of je webdeveloper dit laten doen. Dit kan ook via Google Tag Manager.<\/li>\n\n\n<li class=\"translation-block\">Stap 3:\u00a0<strong>controleer\u00a0<\/strong>vervolgens de instellingen van de property: de valuta en tijd. Zorg ook dat de gegevensverzameling door Google-signalen bij \u2018Gegevensinstellingen\u2019 uit staat zodat de property niet per ongeluk adverentiecookies plaatst.<\/li>\n\n\n<li class=\"translation-block\">Stap 4: nu is het tijd\u00a0<strong>conversies<\/strong>\u00a0aan te maken. Ga naar \u2018Gebeurtenis maken\u2019 en vul de gebeurtenis en de parameter in. Bezoek vervolgens je bezoekpagina om te testen of de gebeurtenis goed verwerkt wordt. Maak daarna een conversiegebeurtenis aan en vul de naam in van de gebeurtenis om de conversies te meten.<\/li>\n\n\n<li class=\"translation-block\">Stap 5<strong>: filter intern<\/strong>\u00a0verkeer bij \u2018Beheer\u2019 en \u2018Gegevensstream\u2019. Scrol naar beneden en klik op \u2018Instellingen voor taggen\u2019. Maak in het menu een regel aan voor elke locatie die je wilt filteren. Sla deze vervolgens op onder actief bij \u2018Gegevensinstellingen\u2019 , daarna \u2018Gegevensfilters\u2019 en vervolgens \u2018Internal traffic\u2019.<\/li>\n\n\n<li class=\"translation-block\">Stap 6: je kunt\u00a0<strong>gebeurtenissen uit UA meenemen<\/strong>\u00a0naar GA4 via Google Tag Manager. Daar\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/11208943?hl=nl\">lees je hier<\/a>meer over.<\/li>\n\n\n<li class=\"translation-block\">Stap 7: wanneer je\u00a0<strong>Google Ads<\/strong>\u00a0gebruikt kun je deze koppelen aan GA4. Via \u2018Beheer\u2019 en \u2018Installatieassistent\u2019 kun je Google Ads koppelen. Schakel gepersonaliseerd adverteren uit en klik op verzenden om de koppeling te activeren.<\/li>\n\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1368\" height=\"675\" src=\"https:\/\/jkc.media\/wp-content\/uploads\/2022\/08\/Google-Analytics-4-instellen-Ads-koppeling-JKC-Media.png\" alt=\"Google Analytics 4 instellen Ads-koppeling- JKC Media\" class=\"wp-image-1599\" srcset=\"https:\/\/jkc.media\/wp-content\/uploads\/2022\/08\/Google-Analytics-4-instellen-Ads-koppeling-JKC-Media.png 1368w, https:\/\/jkc.media\/wp-content\/uploads\/2022\/08\/Google-Analytics-4-instellen-Ads-koppeling-JKC-Media-300x148.png 300w, https:\/\/jkc.media\/wp-content\/uploads\/2022\/08\/Google-Analytics-4-instellen-Ads-koppeling-JKC-Media-1024x505.png 1024w, https:\/\/jkc.media\/wp-content\/uploads\/2022\/08\/Google-Analytics-4-instellen-Ads-koppeling-JKC-Media-768x379.png 768w, https:\/\/jkc.media\/wp-content\/uploads\/2022\/08\/Google-Analytics-4-instellen-Ads-koppeling-JKC-Media-18x9.png 18w, https:\/\/jkc.media\/wp-content\/uploads\/2022\/08\/Google-Analytics-4-instellen-Ads-koppeling-JKC-Media-900x444.png 900w\" sizes=\"(max-width: 1368px) 100vw, 1368px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Wat is Google Analytics 4? Google Analytics 4 (GA4) is de nieuwe versie van\u00a0Analytics.\u00a0GA4 moet de standaard worden. Het is de opvolger van de klassieke Universal Analytics (UA) waarmee je de statistieken rondom je website nauwlettend in de gaten kunt houden. GA4 is echter wel een compleet nieuwe property die je opnieuw in moet stellen.<\/p>","protected":false},"author":2,"featured_media":1601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-1597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Google Analytics 4 (GA4)? 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