Search Engine Optimization (SEO)
Your new website includes all kinds of great pages: About Us, Contact, News, Services. But chances are you don’t have any specific landing pages yet (>
Learn more about what landing pages are) targeted at specific audiences or search queries. Ultimately, landing pages are the pages designed to drive customer traffic. But how do you create those landing pages?
- It starts with an SEO analysis (using tools likeGoogle Keyword Planner), which helps you identify what your potential customers are searching for online and how your website can be optimized to align those search queries with your offerings. If you find this too complicated, we can always conduct an independent SEO analysis for you for just €75 (excl. VAT). Pleasecontactus for more information!
- Once you’ve identified a set of effective keywords to focus on, you can create separate landing pages for each one, provided they are distinct enough from one another. These pages should provide information about your offering or product and make it easy for visitors to contact your company.
- Build backlinks to your landing pages from related websites and guest posts on other websites. Want to learn more about how tobuild links through guest blogging?
Once you’ve handled and implemented this properly, you’ll notice that you’re getting new customers and contact requests from those landing pages.
Search Engine Advertising (SEA)
Search engine advertising is a popular and quick way to see results for your website in a short period of time. This places your website at the top of search engine results, and you only pay for the number of clicks your ad receives.
Example of paid ads on Google for the search term “marketing agency.”
In Google Ads, you can set up a campaign yourself or outsource it to a
SEA Specialist (Search Engine Advertising Specialist). If you don't know what you're doing, you can quickly end up wasting money or spending more than you actually intended.
Writing Web Content
Writing effective web copy is also crucial for your website. You should try to understand the pain points or needs of your visitors (i.e., your potential customers) and tailor your offer accordingly (usually your product or service). Additionally, effective web copy can naturally incorporate specific keywords to help your website rank higher in search engines.
For example, there are still many websites that start with “Welcome to the website of…” This is a poor example of how to address your visitors. For instance, if you run an administrative services firm and your website starts with a title like “Welcome to…,” you could instead write: “Want to outsource your administrative tasks quickly & easily? …” That way, you can also effectively target the keyword “outsource administrative tasks.” A two-for-one solution!
Website Optimization
We have previously published several articles on optimizing and/or improving your website, such as:
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A Guide to Creating Effective Landing Pages;
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An explanation of a link-building strategy using guest blogging;
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And a brief summary of how to make your website perfect.
In any case, we recommend that your website be fast, relevant, well-designed, and convey a sense of authority. This is not only good for search engines but also for the visitors who come to the website itself.
Conversion Optimization
Conversion is also important for your website. Naturally, you want as many of your website visitors as possible to convert into actual customers. You can improve this by implementing the following strategies, for example:
- Social proof: Display reviews from previous customers on your website;
- Contact forms: Give visitors the option to submit their information to request a quote, general information, or similar;
- A structured layout on your website, and especially on your landing pages.
Conclusion
If you properly optimize your website (or have it optimized) for SEO (and possibly SEA for short-term results) and pay close attention to your website and its content, it’s only a matter of time before you start receiving more quote requests and orders through your website. If you have any questions regarding this article or would like assistance with SEO, please feel free to contact us with no obligation
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