1. Choose the right platforms
With social media, you can
online identity for your business. First, determine where your target audience is and choose the right platforms based on that. LinkedIn is better suited for a business audience, while Instagram and Facebook are more informal. The latest trend, for example, is TikTok. For us as a digital agency, that platform isn’t very interesting, but if you sell children’s clothing, for instance, it’s definitely worth looking into.
2. Decide what you want to share
Quality content is the foundation of any social media strategy. Think of blogs, projects, reviews, news, etc. First, carefully consider who your target audience is. Are they looking for cheerful photos on Instagram? Or would they prefer formal blog posts on LinkedIn? Creating content allows you to express your creativity, and it doesn’t always have to be expensive. As content specialist Saskia de Laat explains in a
article on Frankwatching As mentioned, it’s good to let emotion shine through in your stories—think about adding humor to your posts. Showing your personality is also a great way to approach social media. Show who works there and what goes on at your company. Tips and tricks are another good option: explain things in blog posts and link directly to your newsletter or the products in your online store. Just don’t stray too far from the products or services you offer—it shouldn’t come across as forced.
We’d love to give you a few examples of posts for inspiration. Better to borrow a good idea than come up with a bad one, right? Make the most of them
- Let us introduceyou to…
You’ll see this quite often: a team member is put in the spotlight. It’s important because it lets you show the faces behind your company
- New Project
Show us what you're working on! Share details about new projects or products in a post. Maybe you could even make this a monthly feature?
- News from Your Industry
What do your followers really need to know about your industry? Has a revolutionary new product been launched in the beauty industry? Post about it if you run a beauty salon. Are there new regulations for car tires? Highlight them in a post if you’re an automaker. Industries are constantly evolving, so there’s always news to share
- Throwback…
Think back to the days when there were far fewer employees and you might have still been working in an old, dusty office. Show off your company’s growth!
3. Find the right hashtags
Using the right hashtags in your posts helps increase your reach. Hashtags are used extensively, especially on Instagram. So go ahead and use plenty of #s, but make sure they’re relevant so that visitors can find what they’re looking for. Before you post, take a quick look around Instagram to see which hashtags are trending right now.
4. Create a content plan
It’s great to have some good ideas up your sleeve. But make sure to plan them out properly! Research which platform best showcases your content. For example, LinkedIn is more effective among business clients, but Instagram performs very well with individual users. Include in your schedule where the post will be published, when it goes live, and what visuals you’ll use. This prevents you from having to rush your posts online and making mistakes in the process. Also, commit to a set number of posts per month. This provides clarity for you as the creator and for your readers.
Bonus tip: Use a tool like Hootsuite to schedule your posts in advance and automate the process.
One more tip: Create a feed design. Use templates for your social media. Especially on a platform like Instagram, an attractive feed is a treat for the eyes. Templates play a key role in this. By sticking to a single style that aligns with your company’s brand identity and tone, your audience will recognize you much more easily.
Just take a look Take a look at our own feed—we’re pretty proud of it.
So take the time to design your posts. Nothing makes your social media followers happier than seeing a beautiful, polished feed. And that’s exactly where we can help! We’d love to design templates for your business—or perhaps even a completely revamped brand identity.
On our blog We’d be happy to explain what to look for in a corporate identity and how much it will cost.
Check it out now what we can do for you.
5. Integrate your online store
Integrate your online store with Facebook and Instagram. There’s a feature called “Facebook and Instagram Shopping” that lets you display and sell your products on those two platforms. It’s super convenient! Especially since they’re two incredibly popular social media platforms in the Netherlands. You can set up a great “store” where people can browse your products and make purchases.
Outsourcing social media
With these tips, you can get started on your posts and feed. Don’t have any ideas yet about what you want, or don’t have time to manage your social media yourself? We’d be happy to do it for you! We’ll create a content calendar for you, complete with a format and sample text. We’ll keep up with current events and make sure your feed looks great.
Read more now. Are you interested in promoting blogs and news articles on your social media? We can even write them for you. It’s the complete package!
