If you have a website or online store, your goal is to get visitors to buy your products or services. That’s where conversion optimization comes in. Here are five tips for generating leads on your website.
What is conversion optimization?
Conversion optimization is all about turning a visitor into a customer through a conversion. A conversion could be making a purchase or filling out a contact form. Another term for conversion optimization is CRO: Conversion Rate Optimization. You’ll generate more revenue from your online store or website—either directly or indirectly—when more visitors complete a conversion. Optimization is therefore important. It helps you remove obstacles, encouraging visitors to make a purchase or contact you more quickly. Your website’s conversion rate is calculated by dividing the number of leads by the number of visitors and multiplying by 100%.
For example, suppose you have 100 visitors to your website, 4 of whom submit a contact request or place an order. Your conversion rate is then 4%.
Tips for Generating Leads
Once visitors are on your website, you want them to make a purchase or get in touch. By implementing conversion optimization, you can generate more leads. How do you do that? JKC Media offers a few tips.
1. Make it easy to get in touch
When you give visitors options to get in touch quickly and easily, they’re more likely to do so. One effective way is to use WhatsApp. It’s a very accessible way for visitors to ask you questions. For many visitors, picking up the phone or writing an email is already a step too far.
Visitors also want to be able to easily schedule an appointment once they’ve decided to get in touch. One option for this is Calendly. Calendly is an online scheduling system that allows customers to book their own appointments. This cuts down on a lot of back-and-forth emails and phone calls to schedule appointments, and is more convenient for both the customer and you as a business owner.
2. Offer a free quote or quick scan
A quick scan involves conducting a brief assessment to identify the key challenges and opportunities. Often, visitors fill out a questionnaire or, as is the case with our web agency, provide their website address. You then use that information to prepare a free consultation report. Providing valuable advice is a great way to generate more leads. These potential customers are already interested in your product or service and just need a little nudge to make a purchase.
3. Make sure you have a ggood layout based on best practices
A strong layout with a good user interface is incredibly important for generating leads. Of course, every website has a different brand identity. This isn’t so much about using a particular color or a specific font. By “good user interface,” we mean things like:
- The most important information is visible in the first fold (the first screen a user sees without scrolling);
- A prominent CTA button placed in a logical spot;
- Plenty of opportunities to drive conversions (such as contact forms or purchase buttons);
- Obstacles should be removed. For example, an FAQ page or section where visitors can go if they have questions;
- Don’t include too many options on a single page. Too many options actually make it harder for visitors to decide. Limit yourself to just a few clear CTA buttons to drive conversions.
4. Set up a pop-up
Use a pop-up to notify visitors about discounts or special offers. This encourages them to make a purchase. You have several options when it comes to pop-ups. You can inform visitors about an offer, ask them a question, or present them with specific choices. Another option is a so-called “exit pop-up.” This appears when a visitor is about to leave the website.
5. Offer content in exchange for contact information
Another way to generate leads is to offer free content in exchange for contact information. Examples include a newsletter or a white paper. This way, you provide potential customers with interesting content, which helps convince them to make a purchase or get in touch more quickly. This allows you to build a database.
Also, set it up so that visitor information is filled in automatically. This way, your potential customers have to put in as little effort as possible, which increases the likelihood of conversions.
An example of offering a white paper in exchange for contact information.
Want to generate more leads with your website?
Do you want to generate more leads through your website? JKC Media, a digital agency, would be happy to help you with the above—and more. For example , we can also work on improving your website’s visibility through SEO. After all , optimizing your site for conversions is just one part of increasing your revenue: SEO also helps you rank higher in search engines.
