Attract candidates to your website job postings
Sooner or later, every company faces this situation: an open position that needs to be filled urgently. You write the job posting and put it online, but then nothing happens. Unfortunately, it’s often not that simple: applicants don’t just come flooding in. In today’s job market, you’re lucky if they even give your job posting a second glance. How do you ensure that your website job postings actually generate leads and CVs? Our best practices:Tip 1: Keep your application form brief
Job applicants want to know where they stand quickly and aren’t interested in filling out a lengthy application form. So keep it short and to the point, or break it down into several steps. Start by asking for contact information such as name and email address, and then follow up with other required details, such as a resume upload, address information, etc.An application form is an essential part of your job posting. So make sure it stands out and is immediately visible—in other words, make it catch the eye.
This form accompanying the job listings from theInventusstaffing agency immediately catches the eye and is short and simple.
Another important point is that requiring an upload can be a real deal-breaker for your conversion rate. For example, if you require people to upload a resume, there’s a good chance many of them will click away. After all, especially when scrolling on a mobile device, people don’t usually have an up-to-date resume on hand. It’s better to ask for a resume in an automated reply to a job posting.Tip 2: UseWhatsApp for Business
WhatsApp for Business is a fast and accessible way to connect with potential candidates. They can message the company directly—a quick and professional way to communicate where you, as the employer, stay in control using the app’s business tools. These include features like read receipts, sharing contact information, and automating replies.We’vealreadyoutlined what else WhatsApp for Business can do for your business inanother blog post. Discover all the benefits of this tool.
Tip 3:Assignapersonalcontact person
WhatsApp for Business already helps lower the barrier to communication. But people prefer to talk to other people. By including the contact person for the job posting, they’re more likely to ask questions directly to that person, rather than seeing a general email address or phone number.
Tip 4: UseGoogle Structured Data
Here, we’ll dive deeper into the technical side of things. With Google Structured Data, you apply specific (technical) formatting to certain elements on your webpage so that Google can understand the data. This allows the search engine to display the information in a more engaging and innovative way in Google Search, as shown below. It sounds complicated, and it’s also a great project for web developers like us.Tip 5: Clearly outlinethe detailsof yourjob posting
Candidates want to know exactly what to expect when applying for website jobs. So make sure you have all the information clearly laid out in writing: location, salary, full-time/part-time, education, requirements, transportation, duties, etc.Tip 6: Answer the frequently asked questions (FAQ)
Do you find that you’re asked the same questions every time a job applicant contacts you? Make sure those answers are readily available so that the candidate has all the information they need to decide whether or not to apply.
Tip 7: Usetestimonialsfrom your current employees to recruit new ones
Show what it’s like to work at your company: have current employees talk about their work and experiences. This gives applicants a glimpse into the day-to-day work life at your company. It might just be the nudge they need to click the “Apply Now” button.
