The Importance of Link Building
Link building involves gathering links from other websites that point to your site. This can lead to more visitors to your website and greater authority in the eyes of search engines. It
Search Engine Ranking Factors-A 2020 study by SEO software company Moz shows that link building plays a significant role in your site’s ranking. There is a difference between external and internal link building. With external links, other sites link to your website. With internal links, you link from your own site to other pages within your website. In this blog, we’ll focus primarily on external links, also known as backlinks.
Link-building best practices
Here are a few tips to keep in mind when you start working on backlinks.
- Post articles on other sites
A good way to build backlinks is by publishing articles or news stories on other sites. You can do this by writing guest posts or press releases, for example. It’s very important that your content is relevant. Find out how you can make your content valuable to other websites and how you can offer it to them. Because the more authority the site has where your guest blog with a backlink appears, the happier Google will be. This way, internet users will find your site even faster on search engines. Read more in
our blog More tips on link building through guest blogging.
- Make sure your links are up to date
Search engines also take into account the recency of content—and thus the recency of links. If the number of links pointing to your page increases, Google considers your site to be up-to-date and relevant. Great, then I’ll make sure there are at least 50 links pointing to my webpage, you might think. But unfortunately, that’s not how it works. Google quickly catches on when you focus too much on marketing and not enough on the actual content. That can actually hurt your site’s ranking, so be careful.
Frankwatching recommends aim to post 3 to 4 relevant content links per week.
- Place the link in the middle of the relevant content
And not, for example, in the header or footer. In 2016, Google stated that “hidden” links don’t have much impact on your rankings. Keep this in mind and check where the link is placed.
Link-building don'ts
Here are a few things you should avoid in your link-building strategy.
Google doesn't like it when you don't build your links properly. So don't buy links, and don't partner with questionable sites. That violates Google's guidelines, and the search engine will penalize you if it finds out. And as Google gets smarter, the chances of getting caught are higher.
- Exchanging links in abundance
Google approves It’s strictly prohibited: “Excessive link exchanges (‘Link to me and I’ll link to you’) or partner pages created solely for the purpose of cross-linking.” So it’s not a good idea, as it negatively affects your site’s ranking.
- Excessive use of keywords in the text
If you use a keyword too often in a guest blog post or anchor text, Google will view the text as unnatural. Therefore, commissioning a guest blog post that contains your target keyword too frequently can have a negative impact on your rankings.
Link-building tips
Hopefully, these tips have been helpful, and you now know how to approach link building. Do you have any more questions about your website, such as regarding SEO? Please
contact Get in touch with us. We’ll make sure your site is in top shape—including its search rankings.
