Why choose promotional merchandise?
Merchandise is no longer just for popular movie stars and celebrities. Merchandise is a great way to boost your branding: it helps increase brand awareness and strengthen customer loyalty when people see items featuring your
logo walking around.
Merchandising isn’t necessarily about selling your services or products; rather, it helps build your brand. Plus, you can set yourself apart from the competition by offering unique company products. As the icing on the cake, merchandise also provides extra promotion—for example, when someone walks around with a mug featuring your logo.
We’re all familiar with traditional merchandise like T-shirts or hoodies you pick up at a concert. But there’s so much more you can do. We’ve listed a few products you can distribute on behalf of your company as promotional gifts—for example, to build customer loyalty and turn people into fans.
Useful merchandise products for your company include:
- Mugs
A true classic—and a hit for good reason. A mug makes for a practical, understated yet unique gift, such as a promotional item. After all, who doesn’t drink a few cups of coffee or tea at work? This way, your client gets a brand-new mug to enjoy their drinks from, while also showing off your logo.
- Pens
It might be a bit of a cliché, but this product is also very popular. A pen is a small keepsake that people can actually use while they work. You can never have too many writing utensils. Plus, there’s a wide variety of pens to choose from. Would you prefer a more elaborate model, or something sleek and simple? Choose a pen that suits your company well and have your logo subtly printed on it.
- Stickers
With stickers, you can turn almost any product into promotional merchandise. Just stick a sticker with your logo on it, and voilà. A personalized label is always a great choice. It serves as a subtle reminder and gives you a wide range of products to choose from.
- Chocolate Bars
When it comes to corporate gifts that are always appreciated, a chocolate bar is a great choice. It’s a gift that’s sure to be enjoyed, and you can design the wrapper exactly as you like.
- Power Bank
This item falls into the category of merchandise with a slightly higher price point. But the same principle applies here: a high-quality power bank is a product that people will actually find useful. Select your most important or loyalest customers and send or give them this charger. When their phone is crying out for power, they’ll likely reach for the power bank with your logo on it. In other words: a happy customer and a great promotion.
- A product that suits your business
We’ve listed some products that are a great option for many companies. But to leave a lasting impression, it’s best to personalize a product that best suits your business. Think of custom-made slippers if you’re a shoe retailer. Or a cool mouse pad for a web design agency. The possibilities are endless.
Want to really catch people off guard? Give your customers a soft, cuddly friend for the office: your company’s mascot. For example, the digital distribution platform Discord has its mascot, Wumpus, who pops up all over social media.
Order custom merchandise from JKC Media
Contact us for your company’s branding needs. Logos, business cards, stationery, brochures: we’ll create a complete corporate identity design for your organization. We can then print that logo on the items you want to personalize. Even if you already have your corporate identity in place, we’d be happy to help you figure out how to print your logo on merchandise.
I want my logo to stand out on merchandise.
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