In addition to correct verb spelling, there are many other grammar rules to follow. Here are a few of them:
- Write in the active voice
Write in the present tense and use the active voice. This makes the sentence easier to read and shorter. So: subject – active verb – rest of the sentence. Here’s an example:Passive sentence: The text is written down by me.
Active sentence: I write down the text.
- Avoid auxiliary verbs
Try to use as few auxiliary verbs as possible. Examples of auxiliary verbs include “will,” “shall,” and “can.” Don’t say: “Here you can find more information.” Instead, say: “Here you’ll find more information.”
- Don’t write sentences that are too long
Short sentences are easier to read and understand. So don’t be stingy with periods, and keep your sentences short. Another way to shorten your sentences is to remove words that express uncertainty, such as “maybe,” “sometimes,” and “pretty much.” This will make you sound more convincing right away.
- Use bullet points
By listing items one below the other rather than including them in the running text, you ensure clarity.
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Pay attention to the layout: use clear paragraphs and subheadings
No one is going to read a single long block of text all the way through. You usually scan a page: your eyes are drawn to headings, images, and other elements that catch your attention. When writing effective content, therefore, careful thought is given to the paragraphs and subheadings. Make sure your paragraphs are short and to the point, and your subheadings are clear (and include your keyword or synonyms). Take a look at this example: which text do you find easier to read?
Well-written copy reflects your company
Use your copy to convey who your company is—this is especially important for web content. If your company interacts informally with staff and customers but uses formal language throughout the website, it can cause confusion. So make sure to use the right tone in your copy: should you use formal or informal language? Should you opt for technical terms or simpler ones?
SEO is an integral part of content writing
It’s great that you’ve written some solid content; now you just need to make sure it’s easy to find online. That’s where SEO comes in. Conduct keyword research so you know what people are searching for. Don’t always go for the keyword with the highest monthly search volume. It can actually be smarter to target a term that’s searched less frequently but is very specific—one that will help you rank higher (so-called long-tail keywords).
A few things to keep in mind for the SEO of your content:
- Choose your keywords and make sure they appear regularly throughout your text (but don’t overdo it). Also include the keyword and its synonyms in your H1 and H2 headings.
- Make sure each page contains at least 300 words, but ensure the content is valuable.
- Keep your paragraphs short (50 to 70 words)
- Write effective meta titles and meta descriptions (put your keyword at the beginning)
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