What is corporate identity design?
As we
on our website Simply put, a corporate identity is the design that defines a company’s overall image and identity. When a customer visits your site, your corporate identity creates a certain first impression. And, of course, that impression needs to be a good one. A strong corporate identity design can ensure that.
Our designer will get to work for you!
A corporate identity consists of various elements. For example, a
logo, a business card, letterhead, or brochure. A corporate identity incorporates various elements, such as typography and color. By choosing a corporate identity that suits you and your business, you create a strong brand image and leave a lasting impression on clients. When you have a unique and modern corporate identity, clients are more likely to choose your business.
Why is a corporate identity important?
A strong brand identity builds trust with customers: it makes it more appealing to do business with your company. A weak logo can look cheap and low-quality, and that’s not the image you want to project as a business. The logo is therefore an incredibly important part of your brand identity: it ensures brand recognition. An image often sticks in the mind much better than words, and with a good logo, you ensure that customers remember you: it strengthens your identity as a company. Moreover, it sets you apart from competitors, especially if you choose a design that deviates from the norm.
What should you look for in a design?
There are a few things to keep in mind when designing a brand identity or having one designed. By going through them all, you can be sure you’ve chosen a great brand identity!
- The design must be tailored to the target audience
Your business targets a specific audience. If you sell toys, your target audience is very different from that of a business selling custom suits. You need to take this into account when designing your brand identity. For a logo for a custom suit retailer, it’s not a good idea to use playful fonts if the company wants to project a sophisticated image.
- The logo combines the client's wishes with our own creativity
When designing a logo for a client, it’s naturally important to follow their wishes. But the designer’s own creativity is also rewarded! By taking a slightly different approach than what you, as the client, initially had in mind, you might end up with a better result. As a client, try to be open to this as well. It’s sometimes wise not to cling to the image you had in your head and to be open to other ideas from the graphic designer. Together, you’ll arrive at the perfect logo!
- Combine the right colors, fonts, and shapes
You can make a brand identity or logo as simple or as complex as you like. Go for dark or soft colors, bold or neutral. Typography is incredibly important in a strong brand identity or a good logo. Will you choose wide or narrow fonts? Do you want a lot of space or very little between the letters? Will you incorporate specific shapes into the logo? And should those shapes be clean-cut or fluid? These are all factors to consider when you’re looking for a strong brand identity design.
Select a specific color scheme and choose fonts using, for example,
Google Fonts. Colors evoke certain emotions, so you need to make conscious choices when selecting them. For example, green represents nature and balance, while red evokes feelings of passion and energy. Choose a dominant color and a few accent colors. This will help you create a beautiful color scheme. When it comes to fonts, you can explore different options on Google Fonts to find the one that best suits your logo.
There’s no right or wrong! You just need to choose a brand identity and logo that suit your business and your target audience. By discussing these details clearly with your graphic designer, you’re sure to end up with a great design!
Have a logo and corporate identity designed
Do you think your brand identity and logo could use a refresh? Or would you like to have one designed?
Read more now about our corporate identity design. Our basic package includes a logo, business card, and stationery design. A complete corporate identity for just €595, tailored entirely to your preferences. And of course, we’ll make sure your corporate identity shines through on your brand-new website—if you’d like us to revamp that as well. We won’t criticize your existing corporate identity—we promise.
We provide Just some informal advice.
