Many companies invest in their websites to generate more leads, but in practice, the average conversion rate often falls between 1% and 3%. This means that the vast majority of your visitors never fill out a form, request a quote, or get in touch—though that doesn’t mean they aren’t interested. On the contrary, a large portion is still exploring their options, reviewing your services, reading about your approach, and comparing different providers. So the real question isn’t how many visitors convert, but what you do with the other 97%.
Why Most Website Visitors Never Convert
In B2B transactions, the purchasing process often takes longer than many companies realize. Decisions are rarely made on impulse. Visitors explore their options, browse multiple websites, and discuss various options internally before reaching out. This means that many potential customers do visit your website but aren’t yet ready to fill out a form. For marketing teams, this is often a source of frustration: traffic is coming in, but the number of leads remains relatively low.
Yet that is often where the greatest opportunity lies.
What happens to the other 97% of your website visitors?
Tools like Google Analytics show you how many visitors your website has and which pages they view. This provides valuable insights into user behavior, but one key piece of information is missing: which companies are actually behind those visits? And that’s exactly where a lot of potential value is lost. Because if you don’t know which companies are showing interest in your website, you can’t tailor your marketing or sales efforts to them.
What is Leadinfo (and what can you do with it?)
Leadinfo is a tool that can identify companies visiting your website. Based on corporate networks and available company data, the software can provide insight into which organizations are viewing your website.
This provides marketing and sales teams with much more concrete insights than just general website statistics.
| Insight | What you can do with it |
|---|---|
| Company Name | See which companies are interested in your website |
| Pages viewed | Understanding what a company is interested in |
| Number of visits | Assessing how promising a lead might be |
| Company Information | Determine whether the company is a good fit for your target audience |
| Contact Persons | Reaching out in a more targeted way, for example through LinkedIn |
Here's how companies use Leadinfo in practice
Many organizations use Leadinfo to better align their marketing and sales efforts.
- Smart Sales Follow-Up: When a company views a specific service page multiple times, it may be a sign of genuine interest. The sales team can then respond to this in a targeted manner.
- Targeted outreach: Instead of cold outreach, you can reach out to companies that have previously shown interest in your website.
- Optimizing marketing: By understanding which companies are coming in through which channels, it becomes easier to optimize marketing campaigns.
- Account-Based Marketing: Some companies also use Leadinfo as part of an account-based marketing strategy, in which specific companies are targeted.
JKC Case
During a session, we opened Leadinfo and watched in real time to see who was currently on the website. What did we see? Several interesting companies browsing the site, viewing pages, and even returning. However, none of them had filled out a form anywhere.
Normally, you'd just lose them.
But not this time. Because we saw exactly which company was showing interest, we were able to act right away. Instead of waiting for something to come our way, we initiated the conversation ourselves via LinkedIn. That’s the difference. It’s not about hoping for a conversion, but responding to behavior.
For which types of businesses does Leadinfo work best?
Leadinfo is particularly useful for organizations that operate in the B2B sector and have a somewhat longer sales cycle. Examples include:
- Business service providers
- Marketing and Web Agencies
- Software companies
- Engineering firms
- Organizations with higher order values
Implement Leadinfo
Implementing Leadinfo is relatively simple. The tool is installed on your website via a script and can immediately start collecting data on which companies visit your site. But installation is just the first step. The real value lies in what you do with those insights. As a Leadinfo partner, we help companies not only with the technical installation of the tool, but especially with translating data into concrete actions. Which companies are of interest, when should you engage your sales team, and how do you ensure these insights actually lead to new customers? Because ultimately, the value isn’t in the data itself, but in what you do with it.
Get more leads from your website
Getting more leads from your website often doesn’t start with attracting more visitors, but with making smarter use of the visitors you already have. Many companies focus on increasing their traffic, assuming that more visitors will automatically lead to more leads. In practice, however, the greatest gains often come from better utilizing existing traffic. By gaining insight into which companies are showing interest in your website, you can target your marketing and sales efforts much more effectively and simply get more value out of every visitor who already comes to your website.
Frequently Asked Questions About Leadinfo
What is Leadinfo and how does it work?
Leadinfo is a tool that provides insight into which companies are visiting your website. Using IP recognition and company data, the software links visitors to specific organizations. You can see which pages are being viewed and how often a company returns. This gives you better insight into interested companies that haven’t yet reached out to you.
How much does Leadinfo cost?
For many companies, the investment is relatively low compared to the value of new leads. The associated costs depend largely on how you use the tool and what you hope to get out of it.
Is Leadinfo right for my business?
Leadinfo is particularly well-suited for B2B companies with longer sales cycles. Think of organizations where customers do some research before getting in touch. If you deal with higher-value orders or complex services, Leadinfo can be extremely valuable by providing insights into potential customers who would otherwise remain anonymous.
Does Leadinfo integrate with HubSpot or other CRM systems?
Leadinfo can be integrated with various CRM systems, such as HubSpot. This allows you to automatically route website visitors into your sales process—for example, by creating deals or enriching existing contacts. This ensures that marketing and sales work together more effectively and can respond more quickly to new opportunities.
