Having an online presence is essential for every business these days, and a listing on Google Maps plays a key role in helping customers find you locally. We’ll show you how to add your business to Google Maps and what else you need to keep in mind.
The benefits of listing your business on Google Maps
To list your business on Google Maps, you’ll need a Google Business Profile (formerly Google My Business). This is a free tool. With a Google Business Profile, you can display information about your business on Google, such as your address, hours of operation, contact details, reviews, and frequently asked questions. It also lets you add your business to Google Maps, which boosts your local visibility. Plus, you can easily collect reviews through Google Maps.
Google My Business is now called Google Business Profile. Learn more about the benefits of Google My Business/Google Business Profile.
Want to check if your business is listed on Google Maps? Go to Google Maps or open the app and enter your business name. That way, you can see right away whether your business is listed or not.
How do you get your business listed on Google Maps?
Can't find your business? Then you need to add it to Google Maps. Fortunately, it's not difficult. Here's how to do it on a computer:
- Go to Google Maps (and sign in with your Google account)
- There are three ways to add your business: 1) Search for the address in the search bar. Then click “Add your business” on the left side of the business profile 2) Right-click on the map. Click “Add your business” 3) Click the menu in the top-left corner (three horizontal lines) and click “Add your business”
- Follow the instructions
Is your business already listed on Google Maps but you haven't claimed it yet? Here's how to do it (on a computer):
- Open Google Maps
- Search for your company name
- Click on "Claim this business" and then on "Manage now"
- Select a verification option and follow the steps
You can also add your business to Google Maps using your Android phone, iPhone, or iPad. Click here to learn how .
My business doesn't appear on Google Maps
There could be several reasons why your business isn't showing up on Google Maps.
- Your business isn't listed (properly) on Google Maps yet.
- Google Maps uses GPS to show nearby businesses. If someone in Rotterdam searches for a hair salon, but your salon is located in Eindhoven, it won’t appear in the results. If someone searches near your business, there’s a better chance that your business will show up.
- Google evaluates the relevance of businesses. Factors that come into play include the distance between the searcher and your business location, the relevance of the search query, and prominence (which depends on factors such as your brand’s recognition, your website’s performance in Google, and the quantity and quality of your reviews). When you zoom in on Maps, your business will appear if it has been listed correctly.
Having trouble adding your business to Google Maps? Or not sure how to do it? We're here to help and can get your business listed on Maps in no time.
Additional tips for listing your business on Google Maps:
- Include all the keywords you want people to find you by in your business’s title, description, and text. This will improve your visibility and SEO.
- Fill in all the details on your Google Business Profile. Be sure to select the appropriate service categories so that your business appears in search results for the right keywords.
- Add your business location to your website using Google Maps. For example, display it on the contact page.
- Create a review link so customers can easily write reviews specifically for your business. Reviews also help boost your ranking, increasing the likelihood that your business will appear higher in Google Maps search results. Here, for example, is the link to our review page.
