Social media
Social media is one of the easiest ways to enhance your company’s online presence. Make sure people can find you! Create a business page on social media platforms and post regularly. You should also carefully consider which platforms you want to use to promote your business.
For example, if you provide services or goods to business customers (B2B, Business to Business), it makes more sense to be active on LinkedIn and Facebook, and if you provide services or goods to consumers (B2C, Business to Consumer), it makes more sense to be active on Instagram and Facebook.
This doesn’t mean that business clients aren’t on Instagram, but it’s a good idea to research where your most potential clients are active.
The Chamber of Commerce recently conducted a survey on social media use among entrepreneurs; which can be viewed here –>
Not only is this an effective marketing tool, but it also helps give potential clients a good impression of your company (and thus enhances your online presence). But that’s not what we’re going to discuss in this article ?
Website
A website is one of the best ways to establish a strong online presence. Potential clients can easily find information about your business, services, contact details, and more—with no obligation! In addition, a website is a great way to connect potential clients with you.
Because in today’s world, we already assume that people know your business or have heard of it. But if that’s not yet the case, this is the ideal way for potential clients to find you. Whereas we used to reach for a phone book, these days we Google businesses. And since there are so many more service providers out there, you need to stand out with your online identity.
Don't have a website yet? JKC Media develops professionalWordPress websites starting at €399 (including VAT), our WordPress website packages can be found here –>
Corporate identity
In addition to a good website and social media channels, it’s obviously important that your brand identity is top-notch. For example, it conveys what kind of company it is and what services it offers. It also makes your brand recognizable—for instance, if you hand out flyers somewhere and people later see the company again through a Facebook ad with your
logo, they will recognize it more quickly, which can help improve your company’s online identity.
This usually creates a first impression of a company, and of course, that impression needs to be a good one!
Don't have a (professional) corporate identity yet? JKC Media designsprofessional corporate identities starting at €199 (including VAT), our corporate identity design packages can be found here –>
Reviews
Reviews are incredibly important. When comparing service providers, most people look for reviews or testimonials about a particular company; this way, potential clients can feel confident in choosing you if there are positive reviews about your business.
That’s why it’s important for you to actively seek out reviews yourself. You can do this in several ways, such as:
Google Business Profile
In addition to using a Google Business Profile to collect reviews, another major benefit is that it helps your business appear prominently in Google search results. Whether or not you have a website, your business is easy to find on Google. You can also easily add your business hours, phone number, and other information.
Don't have a Google Business Profile yet? Go to the Google Business website and follow the steps –>
Personal social media
Most entrepreneurs are self-employed, so your business consists solely of you. That means your personal Facebook, Instagram, and LinkedIn profiles need to be in order. Potential clients will also Google you personally. So make sure there’s nothing on there that might put off your potential clients.
Conclusion: Improving Your Company's Online Identity
In short: Establishing a professional online identity for your business is essential, and can help potential clients choose you more quickly. Therefore, don’t underestimate the importance of improving your company’s online identity.
