38% more inquiries for M-Asia

A Dutch company with its eyes in China

M-Asia inspects production in China for European clients who cannot be there themselves. The service is trust, and their old website did not carry any: it read as a brochure for a business half its size.

The question was not a redesign. It was how to explain a service most visitors have never bought before, well enough that they pick up the phone.

What we did

We rebuilt the site around the one question every visitor arrives with: what exactly happens when I hand this over? Each service now has its own page that answers it in the first paragraph, with the process, the reporting and the price bracket underneath.

A page per service, each answering one question.
The inspection process written out, step by step.
Findability rebuilt around the terms buyers actually search for.
A quote request that asks four things instead of fourteen.

The shorter form is the change that shows up in the numbers.

The result

Inquiries are up 38% year on year, and the ones that come in are better: the people who fill in the form have already read what the service is, so the first conversation starts a step further along.