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The digital home of EFFECT Photonics

Website development

The digital home of EFFECT Photonics

It's not just SMEs that use our services. The international company EFFECT Photonics teamed up with JKC Media to create a brand-new website. Online marketing specialist Corlia van Tonder talks about the collaboration.

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What does EFFECT Photonics do ?

Where Light Meets Digital: EFFECT Photonics provides integrated systems in the field of optical communication. This form of communication uses light to transmit information over long distances. The international company has offices in four countries, spread across three different continents.

An instant connection

EFFECT Photonics was looking for a partner to revamp its website and keep it up to date. Marketing director Nina and multimedia designer Paul sat down with Justin, owner of JKC Media. Corlia: "They immediately hit it off. Our research also showed that JKC is a creative and reliable partner, with whom we can continue to work even after the website is finished." An added bonus: JKC Media is just around the corner from EFFECT Photonics in Eindhoven Strijp-S. "This meant we could pop in for a meeting over a cup of coffee in the warm summer sun over the past few months."

The digital home

The collaboration went smoothly. "We worked with almost everyone on the JKC Media team, each with their own skill set and specialism that contributed to the success of the new website." For example, designer Dylan from JKC Media and EFFECT Photonics designer Paul put their heads together and came up with a good concept design before the actual development of the website.

The new website is the company's "digital home," Corlia explains. "We don't sell products through the website, for example. The main goal is brand awareness: making it easy for people to find us online." Distributing content such as articles is also one of the website's objectives. Another important feature is the link to the HR software Recruitee. "Since we have all kinds of vacancies open on different continents, that software needs to work automatically and efficiently from one place."

No mountain is too high

"The JKC Media team always finds the best solution to difficulties in a creative way," says Corlia. "No mountain is too high to climb when it comes to challenges. When developing a website, you always encounter problems. And those are solved quickly and effectively. With a beautiful website as the end result."

Image customer

Corlia van Tonder

The EFFECT Photonics marketing team with online marketing specialist Corlia van Tonder (bottom left)

"If there's a problem, we have a great resource in Justin, who is always available and willing to help."

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