Social media
Social media is one of the easiest ways to improve your company’s online identity. Make sure people can find you! Create a business page on social media channels and post on it regularly. That also means thinking carefully about which channels you want your company to be visible on. If you supply services or goods to business customers (B2B, business to business), it makes more sense to be active on LinkedIn and Facebook, for example. If you supply services or goods to consumers (B2C, business to consumer), it makes more sense to be active on Instagram and Facebook. This does not mean business customers are not on Instagram, but it is worth researching where your most likely clients and customers are active.
The Kamer van Koophandel (Dutch Chamber of Commerce) recently carried out research into social media use among entrepreneurs, you can read it here ->
Besides being a good marketing channel, it is also a good way to give potential clients a strong impression of your company, and so to improve your online identity. But that is not what this article is about ?
Website
A website is one of the best ways to build a strong online identity. Potential clients and customers can find information about your company, your services, your contact details and more, with no obligation. A website is also very handy for putting potential clients and customers in touch with you. Because in the situations above we are already assuming that people know your company or have heard of it. But if that is not the case yet, this is the ideal way for potential clients and customers to find you. Where we used to reach for a phone book, today we google companies. And there are far more service providers out there, which is why you have to stand out with your online identity.
Do not have a website yet? JKC Media builds professional WordPress websites starting at 399 euros including VAT, you can find our WordPress website packages here ->
Brand identity
Besides a good website and social media channels, it is of course important that your brand identity is in top shape. It signals what kind of company you are and what services you provide, for example. It also makes you recognizable: if you hand out flyers somewhere and people later see the same company with your logo in a Facebook ad, they will recognize it faster, and that can improve your company’s online identity. This is usually someone’s first impression of a company, so it had better be a good one!
Do not have a professional brand identity yet? JKC Media designs professional brand identities starting at 199 euros including VAT, you can find our brand identity design packages here ->
Reviews
Reviews are hugely important. When people compare providers, most of them look for reviews or experiences with a particular company. Good reviews about you give potential clients and customers the reassurance they need to choose you. That is why it is important to collect reviews yourself. You can do that in several ways, such as:
- Google Business Profile
- Facebook Page
- Platforms such as Trustpilot or Kiyoh, and so on.
- Your own system on your website
Google Business Profile
Besides using a Google Business Profile to collect reviews, it is also a big plus that it helps people find you in Google. Whether or not you have a website, your company is easy to look up through Google. You can also easily add your opening hours, phone number and other details.
Do not have a Google Business Profile yet? Go to the Google Business website and follow the steps ->
Personal social media
Most entrepreneurs are sole traders, so the company consists of just you. That means your personal Facebook page, Instagram and LinkedIn need to be in order too, because potential clients and customers will google you personally as well. So make sure there is nothing on there that could put them off.
Conclusion: improving your company’s online identity
In short: having a professional online identity for your company is an important thing to achieve, and it can make potential clients and customers choose you sooner. So do not underestimate how much improving your company’s online identity matters.
