Employer branding that attracts the right people

Attracting the right people starts with knowing what makes you different as an employer. Employer branding makes that visible. We help you build an employer identity that resonates with your ideal candidate, from the first impression to the first day.

Two colleagues talking at a workstation under the JKC logo in the office
  • High Tech Campus Eindhoven
  • Apple Museum
  • Amsterdam UMC
  • HighTechXL
  • EFFECT Photonics
  • VSTEP
  • demt flex
  • Sirius Medical
  • SAG
  • OMO Scholengroep Helmond
  • ZND
  • Oktober
Your employer brand is your strongest recruitment tool

Candidates choose a place, not just a job

  • Plenty of responses, few of the right ones

    Your vacancies attract volume, not the candidates you were hoping for.

  • Your culture stays invisible

    What it is actually like to work with you never reaches the people considering it.

  • You lose talent to better known names

    Competitors with a stronger employer brand get the first conversation.

  • Every job ad looks different

    There is no recognisable language or look running through your recruitment.

A strong employer brand, from the inside out

Employer branding does not start with the advertisement. It starts with your culture, your people and your story.

Candidates are not only choosing a role or a salary. They are choosing a place where they fit, where they can grow and where they want to belong. We help you find that story, put it into words and get it in front of the people it is meant for.

The Employee Value Proposition as the starting point

What makes working with you attractive, distinctive and credible? That question is the core of employer branding, and it is the one most job ads skip.

We answer it with in-depth interviews among your own people, formulate the promise that comes out of them and translate it into concrete messages you can actually use.

Your recruitment today

  • Vacancies that attract the wrong people
  • A culture nobody outside can see
  • Candidates who pick the better known name
  • Recruitment that starts from scratch every time

Your recruitment with JKC

  • Vacancies that speak to the right candidate
  • A culture people recognise before they apply
  • A reason to choose you over a bigger name
  • A story your team keeps using

From strategy to something people can see

An employee value proposition without visibility does nothing. It has to leave the document.

We translate your employer story into the things a candidate actually encounters: a careers page that shows your culture rather than describing it, visual guidelines for recruitment, and content for LinkedIn and the other channels where your candidates already are.

Your own people as ambassadors

The most credible recruitment message does not come from you. It comes from the people who already work there.

We help you activate them, with employee stories and testimonials, social media guidelines that make posting easy rather than risky, and internal campaigns that give them something worth sharing.

Find out how candidates see you today

A stronger employer brand starts with knowing what a candidate finds when they look you up.

Get your Growth Check and see how your vacancies are found, what your site says about you as an employer and where the good candidates drop out.

Fully Custom Approach

Request a quote

Mostly chosen by Scaleups

Your website is designed and built around your goals, customers and way of working. The right route for businesses that want a stronger digital presence now and a platform that can support further growth later.

Best fit for

  • Organisations with multiple audiences, services or markets
  • Businesses with ambitious growth plans
  • Websites that need to connect with CRM, ERP or other systems
  • Teams that need a digital foundation built around their exact needs

Hybrid Approach

From €4500

Mostly chosen by Startups

Start with proven building blocks, shaped around your brand and goals. A practical route for new concepts and clear website needs that need to look professional, go live faster and remain ready for the next step.

Best fit for

  • New businesses and new concepts
  • Clear, focused website requirements
  • Teams that want certainty around scope and launch
  • Businesses that want a strong start without closing off future growth
Why JKC

Why Startups and Scaleups choose JKC

  • From Findable to Scalable

    One partner for the entire journey: getting found, working smarter, growing further. No more switching between agencies.

  • Involved founder, stable partner

    The same founder at the helm for 10+ years. You talk directly to the makers, not an account manager.

  • We become nerds about your business

    We put ourselves in your business's shoes, understand how it works, and know how to get things done.

  • Your work, your ownership

    All IP rights belong to you. No long contracts, no lock-in. You stay because the partnership works.

  • Available when it counts

    In case of urgent issues or outages, we're there outside office hours too. What we build works evenings and weekends too.

  • People steer, AI accelerates

    The speed of AI, the judgment of people. If AI goes down, your project keeps working.

Contact

Get in touch with your growth partner

  • Find out how we can grow your business
  • Get a response within 1 business day
  • Completely without obligation

Justin van Dongen

Founder & digital growth partner

Justin van Dongen

Contact form

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FAQ

We often get these questions

It depends on what you need. The Hybrid Approach starts at EUR 4,500 and builds on proven building blocks; a Fully Custom project is quoted once we know your goals and what has to connect to what.

Either way you get a fixed project fee agreed before we start, so there is no invoice afterwards that you did not see coming. You pay for the thinking that goes into an hour, not for the hour.