Your Google Ads today
- Budget spread thin across everything
- Clicks that do not convert
- Ad copy written once and left alone
- Reports you cannot act on
Advertising on Google that returns more than it costs
Top of Google from day one. We set your budget up so it actually performs: campaign strategy, continuous optimisation and reporting that shows what every euro brought back.
- 300+ businesses helped
- 9+ years building digital growth
- Full IP-rights included
- Responsible use of AI We use AI where it makes the work better, never to replace the thinking.
Paid visibility only counts when it converts
Your budget goes out faster than the results come in
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You invest, the return disappoints
The clicks arrive and the customers do not.
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No insight into what works
You cannot see which campaigns and which keywords are actually contributing.
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Managing it costs too much time
And the specialist knowledge to do it properly sits outside your team.
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Your competitor always sits higher
Even on a smaller budget than yours.
Visible at the right moment, to the right people
Google Ads is one of the most powerful channels there is, provided it is set up properly. Most of the money wasted on it goes to broad targeting, badly configured campaigns and ad copy that does not convince.
The competition is bidding on your keywords too, so the question is not whether you are visible. It is whether that visibility turns into customers. We set campaigns up so every click is a real chance at a conversion rather than another visitor.
Campaigns aimed at your audience, not at everyone
Showing relevant ads to the right people is the whole of effective search advertising, and most of the work happens before a single ad goes live.
A detailed keyword and intent analysis, targeting configured per campaign objective, and exclusion lists that stop you paying for traffic that was never going to buy.
Your Google Ads with JKC
- Budget where the buying intent is
- Clicks with a real chance of converting
- Ad variants tested against each other
- A monthly report with the numbers that matter
Ad copy that earns the click
The best targeting in the world does nothing if the advertisement itself is forgettable. It has a line and a half to be more relevant than everything around it.
So we write several variants per ad group, A/B test the headlines and descriptions against each other and keep the responsive search ads tuned for the click-through rate rather than leaving them to the defaults.
Continuous optimisation, not set and forget
Google Ads is not a project that finishes. Competitors change their bids, search behaviour shifts and what worked last quarter quietly stops working.
We optimise bids, exclusion lists, ad copy and landing pages on current data, and you get a monthly report with the figures that decide anything: cost per click, cost per conversion and what came back.
Find out what your budget is really returning
Better advertising starts with an honest look at what the current spend is buying you.
Get your Growth Check and see which campaigns are carrying their weight, which are not, and where the same budget would work harder.
Fully Custom Approach
Request a quoteMostly chosen by Scaleups
Your website is designed and built around your goals, customers and way of working. The right route for businesses that want a stronger digital presence now and a platform that can support further growth later.
Best fit for
- Organisations with multiple audiences, services or markets
- Businesses with ambitious growth plans
- Websites that need to connect with CRM, ERP or other systems
- Teams that need a digital foundation built around their exact needs
Hybrid Approach
From €4500Mostly chosen by Startups
Start with proven building blocks, shaped around your brand and goals. A practical route for new concepts and clear website needs that need to look professional, go live faster and remain ready for the next step.
Best fit for
- New businesses and new concepts
- Clear, focused website requirements
- Teams that want certainty around scope and launch
- Businesses that want a strong start without closing off future growth
Why JKC
Why Startups and Scaleups choose JKC
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From Findable to Scalable
One partner for the entire journey: getting found, working smarter, growing further. No more switching between agencies.
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Involved founder, stable partner
The same founder at the helm for 10+ years. You talk directly to the makers, not an account manager.
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We become nerds about your business
We put ourselves in your business's shoes, understand how it works, and know how to get things done.
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Your work, your ownership
All IP rights belong to you. No long contracts, no lock-in. You stay because the partnership works.
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Available when it counts
In case of urgent issues or outages, we're there outside office hours too. What we build works evenings and weekends too.
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People steer, AI accelerates
The speed of AI, the judgment of people. If AI goes down, your project keeps working.
Sectors
Active and experienced in your sector
We serve clients from international innovators to local businesses. JKC is at home in nearly every sector, and the list grows every year.
Contact
Get in touch with your growth partner
- Find out how we can grow your business
- Get a response within 1 business day
- Completely without obligation
Justin van Dongen
Founder & digital growth partner
Contact form
FAQ
Frequently asked questions
Search engine optimisation is making sure people find you when they search for what you do. Part of it is technical: structure, speed, clean code. The rest is content that answers the question someone is actually asking.
Done properly it keeps paying off long after the work is finished, which is what separates it from advertising.
Generative Engine Optimization: being found inside AI answers, in ChatGPT, Gemini and Google’s AI overviews, instead of only in the blue links.
More people now ask an assistant rather than a search engine, and those assistants quote their sources. We make sure yours is one of them. We treat it as part of findability, not as an extra invoice.
Findability is built in from the first sprint: structure, speed, and content that answers what your customer searches for. From there we keep measuring and improving.
Usually the problem is not the design. It is a mismatch between what the site says, who it is trying to reach, and how findable it is.
We audit what is there and come back with what is actually holding growth back and what to fix first, in order of impact. The Growth Scan is the quickest way to get that answer.
Content that is generated and published without a thought, yes. That is exactly why we do not do that.
Every page gets a point of view, checked facts and something the reader can use. That is what search engines reward, whatever tool helped write the first draft.