Industry & manufacturing

Your product takes an engineer twenty minutes to explain. Your website gets about twenty seconds. That gap is where requests quietly disappear: a buyer who cannot work out whether your machine fits their line moves on instead of calling to ask.

What often plays out

  • Products nobody can judge without specs, variants and tolerances in front of them.

  • Sales cycles that run for months, of which the first weeks happen on your website where you cannot see them.

  • A site that shows the factory floor but not the technology, so every visitor arrives with the same opening question.

  • Configuration knowledge that lives in the heads of two colleagues and in nobody's browser.

Complex products, explained well enough to get quoted

We translate complex engineering into language a buyer follows, without losing the precision that makes it true. Product pages that carry fitment, capacity, material and certification — the fields someone actually identifies a part by — rather than a paragraph of adjectives. That work sits in websites and, where buyers search on the component instead of the company, in findability in Google & AI.

Where a choice can be calculated, we build it. Configurators and calculators let a visitor narrow down to their own situation and send a request that already contains the machine, the dimensions or the volume. That is the difference between a contact form and a request your sales team can price the same day. See web applications.

Human judgment stays in charge of the engineering. AI only speeds up the parts around it: translations, product text at scale, the first draft of a spec sheet.

Client example

Like at ZND. And at SAG New Technologies, an Austrian maker of aluminium tank systems, where industries, products, downloads and vacancies each became a content type of their own: five languages on one installation, and a documentation library of more than 110 documents that the SAG team keeps current itself.

Cases in Industry & manufacturing

What is your site costing you in requests?

Take the free Growth Scan. Thirty minutes, no obligation, and useful even if you carry on alone.

Take the Growth Scan