- 4years working together, since 2022
- 91patents granted, with 39 more pending
- 13xmore top-10 positions in Google US since January 2022
- 15years of development behind one photonic chip
A deeptech company with a very specific buyer
EFFECT Photonics is a spin-off from Eindhoven University of Technology, headquartered on High Tech Campus Eindhoven. The company develops laser assemblies on a single photonic chip for the telecom and data centre networks that run the internet, backed by 91 granted patents.
Its audience is small and demanding: system architects, R&D engineers, procurement teams and investors around the world. They want specifications first, proof second and a direct line to the right person. A website that speaks to everyone speaks to none of them.
One platform story, built around the product
We have been the digital partner of EFFECT Photonics since 2022. When the company sharpened its focus on laser assemblies, we rebuilt the website around that choice: two products, one technology platform, and a clear route for every type of visitor.
Each product page lets an engineer turn the assembly around in 3D, read the specification sheet and request the brochure in one flow. Solutions, investors, careers and events each have their own place, so nobody has to search for what concerns them.
- Engineers see the product, the specifications and the form factor before they talk to sales
- Every enquiry arrives with the role and use case of the person asking
- Marketing manages products, events, news and vacancies without a developer
Where it stands
The website now carries the full commercial story: from the first product that ships in volume to the roadmap behind it. It supports the team at international trade shows, where we also supply the event visuals, and it keeps working between shows as the place where interest is registered.
In Google US the domain ranks in the top 10 for 299 search terms in November 2026, against 23 in January 2022. We host and maintain the website and keep developing it with the team in Eindhoven.
A specialist technology, explained so the right people recognise it within seconds.
Built with
WordPress
Questions about this project
Yes. For EFFECT Photonics we translated integrated photonics into a website that engineers, buyers and investors each understand from their own angle. We start by learning your technology and your buyers, because every high-tech company sells differently. The structure, the content and the route to contact are then built around your organisation, and that is what we would do for yours as well.
By showing the facts first. On the EFFECT Photonics website every product has its specifications, an interactive 3D model and the technical documentation within reach. We decide together with your product specialists which details matter to your buyers and in which order. That differs per company and per market, so we tailor it to your products, your sales process and the way your team works.
Yes, as long as it is built for exactly that market. EFFECT Photonics reaches a specialist audience worldwide, so the website focuses on being found for the right technical terms and on making it easy to register interest or request a brochure. We look at who your buyers are, where they search and what they need before they get in touch, and we shape the approach around your organisation and your targets.
Yes. We have worked with EFFECT Photonics since 2022 and take care of hosting, maintenance and further development, including support around trade shows. How intensive that partnership is depends on what your organisation needs: some teams want a fixed monthly rhythm, others call on us per project. We agree on the form that fits your team.
Selling complex technology to a specialist audience?
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Justin van Dongen
Founder
