A van is only worth what it is fitted with
HEBI in Boskoop has been fitting out commercial vehicles since 2000: interiors, exteriors, floor drawer systems and accessories, built to the trade the van is used for. The company is known for its finish and for a turnaround of four weeks.
The work is custom, which makes the first question the hard one. Before HEBI can quote anything, it needs to know which van it is looking at, and what the person driving it does for a living.
What we did
We built the site around the two ways a visitor recognizes their own situation: the van they drive and the trade they are in. There are pages per vehicle make, from Volkswagen and Mercedes-Benz to Iveco, Ford and Maxus, and pages per trade, from electrician and contractor to gardener, service engineer and vet.
The quote request then asks for what a quote actually needs. Make, model, trim and year first, then the outside and cargo dimensions, then the trade and the message.
- Pages per vehicle make and per trade, so visitors land on their own case.
- Solution pages for interiors, exteriors, floor drawer systems and accessories.
- A showroom section per supplier brand: Aluca, Tecnolam and Beks.
- A quote form that collects the vehicle and its dimensions before the message.
- WhatsApp, phone and email in the header of every page, and the Google review score on the site.
The vehicle data in the form is what turns a request into something HEBI can price.
The result
The site is live in Dutch and scores an A rating on GTmetrix. A visitor can get to their own van, their own trade and their own supplier brand within two clicks, and the quote request that follows already carries the vehicle and its dimensions.
Alongside the form, WhatsApp and the phone number sit at the top of every page, and the projects, blog and FAQ carry the rest of the questions.
Do your quote requests arrive half empty?
A form that asks the right things up front saves the whole first round of email. Take the Growth Scan and see where your site stands to gain the most. It is free, it takes 30 minutes, and it commits you to nothing.
Get in touch with your growth partner
- Find out how we can grow your business
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Justin van Dongen
Founder & digital growth partner
