Deep material knowledge that stayed behind the counter
Plano Plastics is a family business in Veldhoven that supplies plastic sheets cut to size, from acrylic and polycarbonate to composite panels, with its own machine park for cutting and processing under one roof. Its customers are businesses.
The real value of Plano is advice: knowing which material suits which application. That knowledge lived with the sales team. Buyers who did not yet know which sheet they needed had to call first, and the website did little to start that conversation.
Putting the sales team’s advice on the website
We built the site around the question every buyer starts with: which material do I need? A material advisor asks a few short questions about the application and points to the materials that fit. Every material has its own page that explains properties, uses and processing in plain language.
From there, a buyer requests a quote or a sample in one step, with the material and the application already filled in. Private customers are referred to Plano’s consumer brand, so the team spends its time on business requests. The site runs in Dutch and English, and every old page forwards to its new address, so the move did not cost the findability Plano had built up.
- A material advisor guides buyers to the right sheet in a few questions
- Every material has its own page with properties and applications
- Quote and sample requests arrive with material and application filled in
What it delivered
The new website went live in October 2026. Buyers who used to call for advice now find their material themselves and send a request the sales team can price straight away.
The advice that set Plano apart behind the counter now works for them online as well.
Questions about this project
It answers the first question a buyer has, which material fits the job, without a phone call. For Plano Plastics the advisor narrows the choice in a few questions and leads straight to a quote or sample request.
Not if the move is prepared. For Plano every old page forwards to its new address, so search engines and existing links land on the right page.
They are referred to the consumer brand that serves them. That keeps the B2B site focused and the sales team's time on business requests.
Want your expertise to bring in qualified B2B requests?
Talk to the people who build it
- Find out how we can grow your business
- Get a response within 1 business day
- Completely without obligation
Justin van Dongen
Founder of JKC Media
