A world market leader with five factories and one story to tell
ZND Group was founded in 1965 in Valkenswaard and has grown into the world’s largest manufacturer of temporary fencing, pedestrian barriers and accessories. It produces in five factories: Valkenswaard in the Netherlands, Rotherham in the United Kingdom, Opole in Poland, and Statesville and Madera in the United States. Its products secure construction sites, infrastructure projects and major events.
ZND sells exclusively through rental and distribution partners. Every market has its own partners, its own buyers and its own questions. The challenge was to become one ZND online: one brand and one story for every market, with tools that help partners sell, connected to the way the sales teams already work.
Strategy first, on site in three countries
We did not start with a design, but with the people who sell, support and market ZND. Justin van Dongen ran workshops on site with ZND teams in the Netherlands, the United Kingdom and the United States. Together we mapped how partners buy, which questions reach customer service and where time is lost. That became one digital roadmap that every region works from.
From that roadmap we built one platform for Europe and North America, in the languages of ZND’s markets. Around it we developed applications for partners: a distributor portal with drawings and product documentation, a distributor finder, a wind speed calculator, and quote and partner flows that connect to ZND’s CRM, so every request lands directly with the right sales team.
- Every market works from the same brand, range and story
- Partners find drawings, documentation and tools themselves, at any hour
- Requests and partner data arrive straight in the CRM of the sales team
Where it stands
The platform is live in Europe and North America. JKC Media is ZND’s digital partner on a joint roadmap for 2026 and 2027: stronger data, international marketing and rolling out the partner tools to more countries.
For an organisation of this size, the hardest part is rarely the technology. It is getting teams in different countries, time zones and systems to work towards one goal. That is where we take the lead, from the first workshop to the last release.
A world market leader with factories in four countries now speaks with one voice online, and gives its partners the tools to sell.
Questions about this project
Yes. For ZND Group we work with teams in the Netherlands, the United Kingdom and the United States, including workshops on site, and we develop one platform for all of its markets.
Both. With ZND we started with on-site workshops and a shared roadmap, and only then built the platform and the partner tools that follow from it.
Yes. We connect websites and applications to CRM, marketing and product systems, so requests arrive where your team works. Which connections fit your organisation is something we work out together at the start.
Growing internationally and need one digital partner?
Talk to the people who build it
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Justin van Dongen
Founder of JKC Media
