What often plays out
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Prices that move per day or per order, which no checkout can handle.
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Two audiences on one site: professional buyers and consumers, with different prices and different questions.
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A product that sells on specification — origin, grading, feed, cut — that the site describes in adjectives.
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Requests that arrive without the details, so every reply starts with a round of questions.
Your prices change by the day, and a webshop cannot price that
We build the site as a specification catalogue rather than a shop. Every product carries what a buyer identifies it by, filterable on the things that actually decide it, and every product page ends in a quote request instead of a cart. See websites and webshops.
The form is where the time is won. It asks for segment and volume and fills in the product itself, so a request arrives with the cut already named and you can prepare a reply without a first round of questions. See automation & AI.
And we separate the professional buyer from the consumer at the front door, so neither reads the other’s prices. Where you also want to be found on the product rather than the company name, that is findability in Google & AI.
Client example
Like at Anglo Dutch Meats in Helmond, where a chef filters down to a grain-fed A5+ tenderloin, reads the country of origin, the grading and the days on feed in a spec table, and sends a quote request from that same page with the product already attached. Requests arrive with a company name, a segment and a desired volume, and the homepage splits business buyers from consumers before either sees a price.
Cases in Hospitality & food
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Anglo Dutch Meats: a Wagyu catalog that ends in a quote
