Your recruitment today
- Vacancies that attract the wrong people
- A culture nobody outside can see
- Candidates who pick the better known name
- Recruitment that starts from scratch every time
Employer branding that attracts the right people
Attracting the right people starts with knowing what makes you different as an employer. Employer branding makes that visible. We help you build an employer identity that resonates with your ideal candidate, from the first impression to the first day.
- 300+ businesses helped
- 9+ years building digital growth
- Full IP-rights included
- Responsible use of AI We use AI where it makes the work better, never to replace the thinking.
Your employer brand is your strongest recruitment tool
Candidates choose a place, not just a job
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Plenty of responses, few of the right ones
Your vacancies attract volume, not the candidates you were hoping for.
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Your culture stays invisible
What it is actually like to work with you never reaches the people considering it.
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You lose talent to better known names
Competitors with a stronger employer brand get the first conversation.
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Every job ad looks different
There is no recognizable language or look running through your recruitment.
A strong employer brand, from the inside out
Employer branding does not start with the advertisement. It starts with your culture, your people and your story.
Candidates are not only choosing a role or a salary. They are choosing a place where they fit, where they can grow and where they want to belong. We help you find that story, put it into words and get it in front of the people it is meant for.
The Employee Value Proposition as the starting point
What makes working with you attractive, distinctive and credible? That question is the core of employer branding, and it is the one most job ads skip.
We answer it with in-depth interviews among your own people, formulate the promise that comes out of them and translate it into concrete messages you can actually use.
Your recruitment with JKC
- Vacancies that speak to the right candidate
- A culture people recognise before they apply
- A reason to choose you over a bigger name
- A story your team keeps using
From strategy to something people can see
An employee value proposition without visibility does nothing. It has to leave the document.
We translate your employer story into the things a candidate actually encounters: a careers page that shows your culture rather than describing it, visual guidelines for recruitment, and content for LinkedIn and the other channels where your candidates already are.
Your own people as ambassadors
The most credible recruitment message does not come from you. It comes from the people who already work there.
We help you activate them, with employee stories and testimonials, social media guidelines that make posting easy rather than risky, and internal campaigns that give them something worth sharing.
Find out how candidates see you today
A stronger employer brand starts with knowing what a candidate finds when they look you up.
Get your Growth Check and see how your vacancies are found, what your site says about you as an employer and where the good candidates drop out.
Investment
What does employer branding cost?
Employer branding consists of a few building blocks. You choose what you need to find the right people.
Careers website
A fit if Your job openings and your story in one place, built to be found.
Estimate€3,800–9,500excl. VAT
- Your story, told for candidates
- Job openings found in Google for Jobs
- Apply from your phone
Recruitment campaigns
A fit if Ads on Google and social that bring in the right candidates every month.
Estimate€285–570per month
- Campaigns on Google and social
- Monthly report on applications
- Ad visuals: €380 per set of three formats
Employer story
A fit if Why people want to work for you, in words you can use everywhere.
Estimate€1,520–3,800excl. VAT
- Sessions with your own people
- Your employer value proposition on paper
- Ready for your site, job ads and campaigns
- Always included
- AccessibleThe careers site built to WCAG 2.1 AA.
- GDPR-compliantApplications and candidate data handled under the GDPR.
- CreativeAds that stand out among all the other job openings.
- Marketing strategy built inOne story, from ad to application.
Job openings pulled automatically from your applicant tracking or staffing system, and applications sent straight back to it? That connection costs €760 to €2,280. Flyers and trade show materials for recruitment: see Print & trade show.
Which package fits you?
Tell us what you want to achieve. You get a tailored proposal first.
Estimates, excluding VAT. We tailor every project to your organization before anything is agreed.
Why JKC
Why start-ups and scale-ups choose JKC
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From Findable to Scalable
One partner for the entire journey: getting found, working smarter, growing further. No more switching between agencies.
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Involved founder, stable partner
The same founder at the helm for 9+ years. You talk directly to the makers, not an account manager.
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We become nerds about your business
We put ourselves in your business's shoes, understand how it works, and know how to get things done.
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Your work, your ownership
All IP rights belong to you. No long contracts, no lock-in. You stay because the partnership works.
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Available when it counts
In case of urgent issues or outages, we're there outside office hours too. What we build works evenings and weekends too.
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People steer, AI accelerates
The speed of AI, the judgment of people. If AI goes down, your project keeps working.
Sectors
Active and experienced in your sector
We serve clients from international innovators to local businesses. JKC is at home in nearly every sector, and the list grows every year.
Contact
Talk to the people who build it
- Find out how we can grow your business
- Get a response within 1 business day
- Completely without obligation
Justin van Dongen
Founder of JKC Media
Contact form
FAQ
We often get these questions
Both work. A careers section on your existing site is the cheaper route and it inherits everything your domain has already built up in Google. A separate werkenbij site starts at EUR 4,750 and makes sense when the story you tell candidates is genuinely a different story than the one you tell customers.
If you are hiring two people a year, start with a section. If recruitment is a standing job, the separate site earns itself back.
A creative advert starts at EUR 380. That is the concept and the design, delivered in the sizes you need for the channels you are running it on.
The media budget behind it is separate and it goes straight to the platform – we do not take a cut of it. If you want the campaign managed as well, that is advertising on social and it starts at EUR 237.50 per month.
That is the situation it is for. A well-known employer already has a story; you are choosing yours. Being small is usable material – short lines, real influence, the people you would actually work with are visible.
What does not work is claiming to be something you are not. Candidates find out in the first interview and you have burned the vacancy. So we build the campaign on what is true about working there, even the awkward parts.
We write it, from a conversation with the person who manages the role – not from the job description HR already has, because that one is written for the organisation and not for the reader.
You get it back to check on facts: salary, hours, conditions, who the candidate reports to. Tone and structure are ours, the facts are yours.
Both, and you can take just one. Plenty of clients have the creative made here and run it through their own recruiter or media agency.
If we run it, it goes in as advertising on social from EUR 237.50 per month, and we advise at least EUR 10 a day of media behind a vacancy so the platform has something to optimise on.
