Wholesale

Your range runs to thousands of items, your regular customers each have their own price agreement, and the orders arrive as an email with a list in it. Someone reads that list, checks the discount, types it into the system. Every day, for every order.

What often plays out

  • A range too large to browse, so a buyer who cannot filter gives up.

  • Prices that depend on the customer, the volume and the agreement, which a standard shop plugin cannot handle.

  • Quotes and orders in the same inbox, where the quote route and the order route get mixed up.

  • Buyers who search on the component, not on your company name, and land on a competitor’s category page.

Thousands of products, and the orders still come in by email

We build the shop around your business rules instead of asking you to fit them. Minimum order quantities, tiered discounts, customer-specific prices behind a login, delivery priced by region and order size, payment on account for regulars, one-click reordering. The quote route stays for what genuinely needs quoting; the rest runs straight through. See webshops and system integrations.

Alongside that we work on being found on the product rather than the brand. A page per product group that explains the component before it lists it, written around the terms your buyers actually type. See findability in Google & AI.

Your team keeps control of products, prices and stock. That is not a promise about the future; it is how the backend is set up on delivery.

Client example

Like at Lucht & Ventilatie, where every product group got a page that explains the component before it lists it, so installers find the part instead of the company. Or Pallethandel Den Bosch, where minimum quantities, automatic tiered discounts, delivery priced by postal code, payment on account and one-click reordering each became a step a buyer simply walks through — and the quote route stayed for the volumes and the on-request products that genuinely need one.

Cases in Wholesale

How many hours is your ordering process costing?

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