Your email today
- The occasional newsletter to everybody
- New contacts that go nowhere
- Lists kept up to date by hand
- The open rate as the only number
Email marketing automation that keeps working
The contacts you already have are the cheapest growth available to you. We set up the flows that keep them warm: a welcome series, an abandoned basket, a reactivation. Automatic, and measurable to the euro.
- 300+ businesses helped
- 9+ years building digital growth
- Mailchimp partner
- Responsible use of AI We use AI where it makes the work better, never to replace the thinking.
Your list is worth more than your ad budget
The contacts you already have are going cold
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A list you never use
Years of collected contacts, and nothing goes out except the occasional newsletter.
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No follow up after the first contact
Someone downloads something or enquires, and then hears nothing at all.
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Your systems do not talk to each other
The webshop, the CRM and the mail tool each hold a different version of the same customer.
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Mails nobody opens
Sent to everyone at once, and therefore relevant to no one in particular.
The cheapest growth you already own
Winning a new customer costs several times what it costs to sell to somebody who already knows you. Your list is the group that already knows you, and on most sites it is the least used asset there is.
Email automation is what turns that list back into revenue: not more newsletters, but the right message at the moment somebody is actually open to it.
Flows that run without anyone pressing send
The value is in the messages that go out because of something a person did, not because it was Thursday.
A welcome series after a first sign-up, a reminder after an abandoned basket, a follow up after a download, a reactivation for the contacts who have gone quiet. Set up once, running from then on.
Your email with JKC
- The right message at the right moment
- A welcome flow that runs from day one
- Contacts that sync themselves between systems
- Revenue you can trace back to a flow
Segmentation is what makes it relevant
The fastest way to make a list worthless is to send everything to all of it. People unsubscribe from irrelevance long before they unsubscribe from frequency.
So we segment on what people actually did: what they bought, what they looked at, how long ago they were last in touch. Fewer mails per person, and better ones.
Deliverability is a technical problem
A campaign that lands in spam has no open rate to optimise, and most of the causes sit outside the mail tool entirely.
We set up the authentication your domain needs, keep the sending reputation clean and make sure the list stays healthy, so the work on the content is not wasted before anyone sees it.
Find out what your list is worth
Most businesses are sitting on more email value than they think, and have no way of measuring it.
Get your Growth Check and find out which flows are missing, what they would be worth and where your contacts are currently going cold.
Investment
What does email automation cost?
We work in Mailchimp, ActiveCampaign, Laposta and other tools. The work is in the customer journey: who gets which email, after which action, and why.
Package
Foundation
A fit if Your email tool set up properly, with a welcome email and a newsletter template.
Estimate€760–1,520excl. VAT
Customer journey
Most chosenA fit if Emails that respond automatically to what customers do on your site or in your shop, connected to your customer data.
Estimate€1,520–3,040excl. VAT
Connected to your CRM
A fit if All of it combined: your CRM and email tool talk both ways, with emails by behavior, country and customer group.
Estimate€3,040–5,700excl. VAT
- Always included
- GDPR-compliantConsent, unsubscribing and retention periods properly arranged.
- CreativeEmails in your own style that people want to open.
- ProfessionalEvery email tested before it is sent.
- Marketing strategy built inThe right email at the right moment in the customer journey.
Automated emailsFor example welcome, abandoned cart, after purchase with a review request, or a reminder.
1 (welcome)
3 to 5
6 or more
Personalized
one list
by interest or customer group
by behavior, country and customer group
Data from
your forms or shop
plus your customer data
your CRM, both ways
Training for your team
1 session
1 session and a manual
2 sessions and a manual
Who is involved in decisions
1 or 2 people
a small marketing team
several teams or countries
AlignmentThe steps are the same in every package. The more people involved, the more time we plan for preparation and alignment.
short lines, quick decisions
set decision points with your team
more preparation and alignment, so everyone backs the result
We write the first draft of your emails
Included
Included
Included
Mailchimp partner
Included
Included
Included
Want us to keep writing and sending your newsletters after that? From €380 per month.
Which package fits you?
Tell us what you want to achieve. You get a tailored proposal first.
Estimates, excluding VAT. We tailor every project to your organization before anything is agreed.
Why JKC
Why start-ups and scale-ups choose JKC
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From Findable to Scalable
One partner for the entire journey: getting found, working smarter, growing further. No more switching between agencies.
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Involved founder, stable partner
The same founder at the helm for 9+ years. You talk directly to the makers, not an account manager.
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We become nerds about your business
We put ourselves in your business's shoes, understand how it works, and know how to get things done.
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Your work, your ownership
All IP rights belong to you. No long contracts, no lock-in. You stay because the partnership works.
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Available when it counts
In case of urgent issues or outages, we're there outside office hours too. What we build works evenings and weekends too.
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People steer, AI accelerates
The speed of AI, the judgment of people. If AI goes down, your project keeps working.
Sectors
Active and experienced in your sector
We serve clients from international innovators to local businesses. JKC is at home in nearly every sector, and the list grows every year.
Contact
Talk to the people who build it
- Find out how we can grow your business
- Get a response within 1 business day
- Completely without obligation
Justin van Dongen
Founder of JKC Media
Contact form
FAQ
We often get these questions
Around EUR 1,140 for about twelve hours. That covers the strategy for the flow, the writing, the build in your platform, and testing it end to end before it goes anywhere near a customer.
What is not in it is the platform’s own subscription, which you pay directly and which scales with your list size. Ongoing changes afterwards go through support hours at EUR 95.
No. We are a Mailchimp partner, so that is the platform we know deepest, and we also build in ActiveCampaign and Laposta.
If you are on something else, tell us which and we will say honestly whether we can build in it well or whether you would be better served by someone who lives in that tool. Moving platforms for the sake of our convenience is not a reason to move platforms.
A newsletter goes out when you send it, to everyone. Automation goes out when someone does something – signs up, buys, abandons a cart, has not opened anything for six months.
Automation is written once and keeps working; a newsletter is work every month. If you have to pick one, start with the automated flows, because a welcome sequence that runs for a year outperforms twelve newsletters written in a hurry.
We build the parts that are ours to build: consent recorded at sign-up, a working unsubscribe in every mail, and no buying of lists. Your list stays in your own account.
What we are not is your lawyer. Whether your legal basis holds, and whether you have a processing agreement with your email platform, is a check on your side. We will tell you which agreements you need and where they come from – we will not sign off that you are compliant.
We do, in the twelve hours. Writing is most of the work in an email flow: the build takes an afternoon, deciding what the fourth mail should say when someone has not opened the first three takes longer.
You get the texts to check before anything is scheduled. If you would rather write them yourself, that is fine and the project gets shorter – we will still tell you where a mail is not going to land.
Yes, and that is where email stops being generic. Order history, abandoned carts, what someone last looked at, whether they are already a customer – all of it can steer which mail someone gets.
If your shop is WooCommerce, the standard connectors usually cover it. If the data sits in a system that has no ready-made link, it becomes a system integration from EUR 1,700 plus service costs, and we will say so before you count on it.
