A brand identity built on clear choices
Your look is your first impression, and we make sure it is the right one and that it lasts. Whether you need a new identity or want to refresh the one you have, we build a visual system that is professional, consistent and recognisably yours.
- 300+ businesses helped
- 9+ years building digital growth
- Full IP-rights included
- Responsible use of AI We use AI where it makes the work better, never to replace the thinking.
A brand is more than a logo
Your business has grown. Has your brand kept up?
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Your identity feels dated
The visual style no longer matches the direction the business has taken.
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Nothing quite matches
Logo, colours, typography and materials each tell a slightly different story.
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Your brand does not grow with you
The business has moved on and the identity has stayed where it was.
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Others apply it wrong
Suppliers and partners have nothing to work from, so every new item drifts a little further.
Our work
A collection of our work
T-Core Solutions: a tank catalog that ends in a quote, not a cart
View caseA strong brand is built on clear choices
Branding is more than a good looking logo. It is the sum of everything you put out: visual, verbal and in the way you behave.
A strong brand makes choices and then keeps them. We help you make those choices and translate them into a visual system that works at every size, in every format and at every point of contact.
Design that reflects your positioning
Every design decision, from the typeface to the colour palette, says something about your brand whether you meant it to or not.
So we make those decisions deliberately: a logo and its variants, a colour palette with rules for using it, and typography that fits the way your brand speaks.
Your brand today
- An identity that no longer fits
- Every channel looks slightly different
- No guidance for anyone applying it
- A brand that quietly limits growth
Your brand with JKC
- One identity that fits who you are now
- The same recognizable look everywhere
- A practical guide people actually use
- A system that scales with the business
A brand guide that lives outside the manual
A brand guide is only worth anything once it gets used. Most of them are too long, too abstract, or too hard to find at the moment somebody needs them.
So we deliver one that is practical, understandable for everyone who has to work with it and directly usable in daily practice: example applications for the situations you actually run into, and a digital version that is easy to share and to keep current.
Rebranding without losing what works
A rebranding is an opportunity and a risk at the same time. The parts of your brand that people already recognise took years to earn, and they are the easiest thing to throw away by accident.
We start with an audit of the identity you have, keep the brand values that are already doing their job and phase the rollout across your materials so nothing has to be replaced overnight.
From first conversation to a brand you can use
A stronger identity starts with an honest look at the one you have and at what it is costing you.
Get your Growth Check and find out where your brand is inconsistent, where it is holding you back and what it would take to fix it.
Investment
What does a brand identity cost?
The difference is how far your identity goes: just logo, color and typeface, or everything you use every day, up to a complete brand with a story and visual language.
Package
Core identity
A fit if A new or refreshed logo with colors and typefaces, so you are recognizable everywhere.
Estimate€1,140–1,900excl. VAT
Identity in use
Most chosenA fit if Your identity ready for daily use: business card, letterhead, email signature, quote and social template.
Estimate€1,900–3,800excl. VAT
Complete brand
A fit if Positioning, brand story, visual language and a brand book, for several teams, labels or products.
Estimate€3,800–7,600excl. VAT
- Always included
- CreativeSeveral logo directions to choose from, no templates.
- ProfessionalFiles for print and screen, in every format.
- Marketing strategy built inAn identity that fits who your customers are and how you want them to feel.
Logo, colors and typefaces
Included
Included
Included
Ready for daily useThe five standard applications: business card, letterhead, email signature, quote or invoice template, and a social media template.
Not in this package
5 standard applications
as needed, up to 10
Visual language and icons
Not in this package
basic
Included
Positioning and brand storyWhat you stand for, for whom, and how you say it: the basis for all your communication.
Not in this package
Not in this package
Included
Logo directions to choose from
2
2
3
Guidelines
short style guide
identity manual
brand book with dos and don'ts
Who is involved in decisions
1 or 2 people
a small team
several teams, labels or locations
AlignmentThe steps are the same in every package. The more people involved, the more time we plan for preparation and alignment.
short lines, quick decisions
set decision points with your team
more preparation and alignment, so everyone backs the result
Files for print and screenYour logo as AI, SVG, PNG and PDF, and colors in RGB, CMYK and HEX.
Included
Included
Included
Everything is yours after payment
Included
Included
Included
Pay in two installmentsHalf at the start, half on delivery.
Included
Included
Included
Which package fits you?
Tell us what you want to achieve. You get a tailored proposal first.
Estimates, excluding VAT. We tailor every project to your organization before anything is agreed.
Why JKC
Why start-ups and scale-ups choose JKC
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From Findable to Scalable
One partner for the entire journey: getting found, working smarter, growing further. No more switching between agencies.
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Involved founder, stable partner
The same founder at the helm for 9+ years. You talk directly to the makers, not an account manager.
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We become nerds about your business
We put ourselves in your business's shoes, understand how it works, and know how to get things done.
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Your work, your ownership
All IP rights belong to you. No long contracts, no lock-in. You stay because the partnership works.
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Available when it counts
In case of urgent issues or outages, we're there outside office hours too. What we build works evenings and weekends too.
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People steer, AI accelerates
The speed of AI, the judgment of people. If AI goes down, your project keeps working.
Sectors
Active and experienced in your sector
We serve clients from international innovators to local businesses. JKC is at home in nearly every sector, and the list grows every year.
Contact
Talk to the people who build it
- Find out how we can grow your business
- Get a response within 1 business day
- Completely without obligation
Justin van Dongen
Founder of JKC Media
Contact form
FAQ
We often get these questions
A brand identity starts at EUR 1,295. For that you get the core: a logo in every file format you need, a colour palette, a type choice and the rules for using them, handed over as a brand guide you can send to anyone who works for you.
What is not in it is everything that applies the identity – a website, printed matter, a stand, social templates. Those are separate, and we would rather quote them when you know which ones you actually need.
Usually yes, and often that is the better call: a logo people already recognise is worth more than a new one nobody has seen. We can tighten it up, rebuild it properly in vector, and put a full identity around it.
Sometimes we will tell you it does not hold. If the logo falls apart at small sizes or only exists as a JPG someone made in 2009, patching it costs more than replacing it. You get that opinion straight, with the reasons.
Two. We show you a direction, you respond, we refine, you respond again, and then it is done. That is enough for almost every project, because the choices that matter get made in the first conversation and not in round five.
If you want to keep going after that, we bill the extra hours at EUR 95. We will always say so before we start, not after.
The logo is yours, in the working files as well as the exports, so any designer can pick it up. No licence back to us and nothing you have to ask permission for.
Fonts are different: a typeface is licensed from whoever made it, not sold. We tell you which licence a font needs and what it costs before we design with it, and we will pick a free one if you would rather not carry a yearly fee.
The design work itself is a few weeks. What decides the actual calendar is your side: how quickly the people who have to agree can sit in the same room and agree.
We plan two feedback moments and we ask you to name up front who signs off. Projects that stall almost never stall on the design.
