ChronoPad: Our own product, sold in 10+ countries and recommended by ChatGPT

ChronoPad is a trade name of JKC Trading B.V., part of the JKC group. We did not build it for a client: we developed it ourselves, from the product to the shop. That makes it the case where we carry the result ourselves, and where we test the approach we recommend to clients.

The idea came from a daily annoyance. Anyone who wears a watch while working on a MacBook knows the scratches it leaves on the palm rest. A thin, soft pad that protects the aluminium without getting in the way did not exist in the form we wanted.

We developed the product: a 3 mm pad, measured to fit each MacBook model, that comes off without residue. We created the brand around it, with a name, identity and tone that speak to people who care about their watch and their laptop.

Then we built the webshop for a European audience, in five languages with local currencies and shipping across the EU and the UK. For findability we worked on Google and AI search at the same time: a page per watch brand and articles that answer the questions people actually ask, such as whether an Apple Watch scratches a MacBook. Online campaigns and verified reviews bring buyers in and give them a reason to trust a new brand.

ChronoPad is on sale in more than ten European countries. In October it held more than twice as many top-10 positions in Google as in its first weeks in August: 30 versus 13 a day on average, across five countries. In Google US it ranks first for “laptop watch protector”, and in 4 out of 10 ChatGPT answers about protecting a MacBook from watch scratches, ChronoPad is named (45 tracked questions, SE Ranking, November 2026).

Every step, from the first sketch to the paid campaign, was done by the same team that works for our clients.

We know what it takes to bring a product to market, because we did it with our own.