Your social advertising today
- Boosted posts without a plan behind them
- Reach among the wrong audience
- One creative resized for every channel
- Numbers that say nothing about return
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Your audience is on social media, and we make sure you are there at the right moment with the right message. From Meta to LinkedIn: we design, run and optimise campaigns that deliver leads, reach and conversions.
Your campaigns reach people, but nothing in them makes anyone stop.
You pay for reach among people who were never going to buy.
What works on LinkedIn does not work on Meta, and the other way around.
You can see the reach. You cannot see the revenue.
Social advertising is the art of interrupting without annoying: the right message, to the right person, at the right moment, in a format that belongs on the platform it appears on.
It also lets you reach people by who they are rather than by what they happened to search for, which is the one thing search advertising cannot do. We put the budget on the channels where your audience already is.
The same advertisement rarely works twice. A LinkedIn feed and a Meta story ask for a different length, a different tone and a different first second.
So we produce per platform instead of resizing: creative that fits your brand and the audience it is aimed at, where every ad has one job and one audience.
Most social budgets are spent entirely on people who have never heard of you, which is the most expensive audience there is.
We build the rest of it too: retargeting on the people who visited but did not act, and campaigns aimed at the audience that already knows you, where the cost per lead is a fraction of the first click.
On social, the creative wears out. An advertisement that performed for three weeks is not a permanent asset, it is a result with an expiry date.
So testing runs continuously: audiences, formats and hooks against each other, with budget moving to whatever is currently working rather than to whatever worked at the start.
Better social advertising starts with knowing which platform your audience is actually reachable on.
Get your Growth Check and see where your campaigns are losing people, and which channel is worth the next euro.
Social reaches people who were not searching yet, on LinkedIn, Meta and TikTok. You choose the package by the number of channels. You pay the ad budget directly to the platform.
A fit if You want to stay visible to an audience you already know, on the channel where it is.
A fit if You want to reach new customers and see which channel delivers most.
A fit if All of it combined: a launch, a promotion or a new market, on several channels at once.
Need new ad visuals? €380 per set of three formats, including concept and copy.
Tell us what you want to achieve. You get a tailored proposal first.
Estimates, excluding VAT. We tailor every project to your organization before anything is agreed.
One partner for the entire journey: getting found, working smarter, growing further. No more switching between agencies.
The same founder at the helm for 9+ years. You talk directly to the makers, not an account manager.
We put ourselves in your business's shoes, understand how it works, and know how to get things done.
All IP rights belong to you. No long contracts, no lock-in. You stay because the partnership works.
In case of urgent issues or outages, we're there outside office hours too. What we build works evenings and weekends too.
The speed of AI, the judgment of people. If AI goes down, your project keeps working.
We serve clients from international innovators to local businesses. JKC is at home in nearly every sector, and the list grows every year.
Justin van Dongen
Founder of JKC Media
Management starts at EUR 237.50 per month, flat. No percentage of your media budget – that goes straight to the platform.
We hold that line on purpose. A percentage fee means your agency earns more by advising you to spend more, and the work of running a campaign is much the same at EUR 500 as at EUR 5,000.
At least EUR 10 a day per campaign. The platforms optimise on data, and below that they never get enough of it to find your audience.
Better to run one campaign properly than three on scraps. If your budget is tight we will cut the number of campaigns, not the daily amount.
It can be, but not as a lead form. People at work do not fill in a form for a EUR 40,000 purchase because they saw an ad between the holiday photos.
Where it does earn its money in B2B: being known before you call, filling a webinar or a download, and reaching a job title you cannot find in Google because they are not searching yet. Judge it on whether the pipeline moved, not on the cost per click.
We can, and it is separate from the management fee – design work at EUR 95 an hour, or a creative advert from EUR 380 if it is a vacancy campaign.
You can also deliver your own; plenty of clients do, and we give you the sizes and specs. One thing we will keep saying: on social the creative decides the result far more than the targeting does. A cheap ad with a big budget behind it stays a cheap ad.
They stay in your own advertising account: campaigns, creative and the audiences built up in it. We work in your account, not in ours, exactly so this is not a conversation.
What stops is the reach. Social advertising has no residual effect – the day the budget stops, the impressions stop. Anything you want to keep should live somewhere you own, which is why we usually push an email list alongside a social campaign.