A wholesaler of thirty years with a shop that did not show it
TreasureTrade has designed and produced 925 sterling silver jewelry since 1995 and sells to businesses only: jewelers, webshops and resellers. The range runs to more than 2,000 designs, with its own collections such as Power of Symbols and Sagera Jewels.
New ownership brought new ambition. The existing webshop did not show the craft behind the collection, and it did not match a wholesaler with that record. One condition came with the rebuild: nothing could be lost, not the data, not the products, not the configuration.
A custom webshop, new inside and out
We designed and built a new custom template from the ground up, on a WooCommerce base set up for the business market, and put it live on the existing production environment. That gives a completely new shop with every existing product, order and setting still in place.
The shop is built around what a purchaser does: find the item, see the buying price, reorder without friction.
- A custom template built from scratch on WooCommerce.
- Filters that cut through a range of 2,000+ products.
- Buying prices behind a business account, reviewed by hand and activated within one working day.
- A loyalty program that sets a discount tier from the last 365 days of orders and updates daily.
- The shop in Dutch, English and German.
The loyalty tiers are the part that pays off for a wholesaler that runs on repeat buyers.
The result
The shop is live on treasuretrade.nl in Dutch, English and German. Buying prices sit behind a registration that asks for a company name, chamber of commerce number, country and VAT number, so the catalog stays open to everyone and the pricing stays business only.
Loyalty discounts now follow from order history instead of an email agreement, and the technical SEO and GEO groundwork is in place so search engines and AI assistants can read what TreasureTrade sells and to whom.
Questions about this project
GEO stands for generative engine optimization: being found in AI search engines such as ChatGPT and in Google's AI Overviews. More and more buyers start there, and a clean, fast, well structured webshop is easier to cite.
Yes. We build a new custom template from scratch and implement it on the existing production environment, so all existing data and configuration stay where they are.
Returning buyers are what a wholesaler runs on. A loyalty program rewards repeat orders, which raises customer value over time and makes sales more predictable.
Want a webshop that sells and gets found?
Do you also have a product that deserves better than the shop it sits in? Take the Growth Scan and see where the most is to be gained for you. It is free, it takes 30 minutes, and it commits you to nothing.
Get in touch with your growth partner
- Find out how we can grow your business
- Get a response within 1 business day
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Justin van Dongen
Founder & digital growth partner
