A custom-built online store that drives sales and gets found
Under new ownership and with a fresh vision, the brand had potential, but its online store failed to showcase the quality of the collection or the professionalism of the wholesale business. The assignment: a custom B2B online store that drives sales, retains repeat customers, and is ready for the way buyers will search in the future.
In short
- Link treasuretrade.nl
- Location Haarlem, Netherlands
- Services Provided Corporate identity design, SEO, e-commerce development
About TreasureTrade
TreasureTrade is a professional wholesaler of silver jewelry that supplies exclusively to business customers: jewelers, online stores, and resellers. The company has been in business since 1995 —more than thirty years of craftsmanship—and handles most of its design and production in-house.
The collection features more than 2,000 designs in 925 sterling silver, spread across in-house collections such as Power of Symbols and Sagera Jewels. The focus is on quality that is both durable and timeless.
The situation: potential without a stage
The existing online store no longer aligned with the new ownership’s ambitions, and certainly not with a wholesaler of this caliber. What the brand needed:
- a look that truly showcases the craftsmanship and quality of the 925 silver;
- a technical foundation that takes speed and discoverability seriously—crucial for the business buyer;
- Preservation of everything that already existed: no data, products, or configurations were to be lost.
The Approach: A Custom-Built Online Store, Brand-New Inside and Out
We built a new custom template entirely from scratch—both in design and development—on a WooCommerce platform optimized for the business market, and deployed it to the existing production environment. This gives you the best of both worlds: a completely new end result, while retaining all existing data and settings.
The online store is designed around the needs of business buyers:
- a lightning-fast online store, built from scratch to deliver top-notch performance, so that buyers can restock their inventory seamlessly;
- smart filters, so customers can find what they're looking for in seconds from a selection of over 2,000 products;
- an accessible business registration process, with the necessary background checks;
- Real product images instead of AI-generated visuals, in keeping with a brand that’s all about authenticity.
The Strategy: Visibility, Speed, and Repeat Purchases
Behind the scenes, it's all about discoverability, speed, and repeat purchases:
- a strong technical SEO and GEO foundation, so that search engines and AI-powered search engines like ChatGPT understand exactly what TreasureTrade offers and position the brand as an authority for buyers looking for a new supplier;
- a lightning-fast platform designed to achieve top performance, because in B2B, every second of delay carries the risk of a canceled order;
- integrations for maximum automation, so that inventory, orders, and customer data are automatically synchronized, eliminating manual work and errors;
- A new loyalty program featuring smart, automated email marketing that rewards repeat customers and encourages repeat orders.
For a wholesaler that relies on regular customers, it is precisely that combination that makes all the difference.
The result: fast, professional, and ready for the future
TreasureTrade now has an online store that reflects the quality of its jewelry and takes most of the work off your hands:
- It sells like hotcakes day and night;
- built to be found on Google and the next generation of AI search engines;
- a seamless registration and ordering process for business buyers;
- a loyalty program and automated integrations that largely run on their own;
- a scalable blueprint that can be reused for a future online store.
The benefits lie in brand image, speed, searchability, and automation—exactly what a wholesaler needs to grow online.
Frequently Asked Questions
What is GEO, and why is it important for an online store?
GEO stands for generative engine optimization: getting found in AI search engines such as ChatGPT and Google’s AI Overviews. More and more shoppers are starting their search there. A clean, fast, and well-structured online store is more likely to be featured, which drives traffic and sales.
Can a new online store be set up on the existing platform without losing any data?
Yes. We'll build a new custom template from scratch and deploy it to the existing production environment. This will give you a completely new design and new technology, while preserving all existing data and configurations.
What are the benefits of a loyalty program for a wholesaler?
Repeat customers are worth their weight in gold for a wholesaler. A loyalty program rewards repeat purchases and keeps customers engaged. This increases customer value over time and makes sales more predictable.
Want to run your own online store that sells well and is easy to find?
Do you want an online store that matches the quality of your product and is optimized for Google and AI searches? Take the Growth Check and discover where you can make the most profit. It’s free, takes 30 minutes, and there’s no obligation.
