If you have a website or webshop, the goal is to get visitors to buy your products or services. That is where conversion optimization comes in. Here are five tips for generating leads on your website.
What is conversion optimization?
Conversion optimization is about turning a visitor into a customer through a conversion. A conversion is, for example, making a purchase or filling in a contact form. Another term for conversion optimization is CRO: conversion rate optimization. Directly or indirectly, you get more revenue out of your webshop or website when more visitors complete a conversion. So optimizations matter. They remove obstacles, and visitors move faster toward buying or getting in touch. The conversion rate of your website is the number of leads divided by the number of visitors, times 100%.
Say you have 100 visitors on your website, 4 of whom submit a contact request or an order. Your conversion rate is then 4%.
Tips for generating leads
Once visitors are on your website, you want them to make a purchase or get in touch. By applying conversion optimization, you generate more leads. How do you do that? JKC Media has a few tips.
1. Make it easy to get in touch
When you give visitors options to get in touch quickly and easily, they will do so sooner. A good approach is to use WhatsApp. This is a very low barrier way for visitors to ask you their questions. Picking up the phone or writing an email is already a bigger step for many visitors.
Visitors also like to book an appointment easily once they have decided to get in touch. One option for that is Calendly. Calendly is an online scheduling system where customers can book an appointment themselves. That saves a lot of email traffic and phone calls to set up a meeting, and it is more convenient for the customer and for you as a business owner.
2. Offer a free quote or quick scan
With a quick scan you carry out a small analysis in which you name the main bottlenecks and opportunities. Visitors often fill in a questionnaire for this or, as is the case at our internet agency, leave their website address. Based on that information you put together free advice. When you give valuable advice, that is a good way to generate more leads. These potential customers are already interested in your product or service and need a smaller nudge to make a purchase.
3. Build a good layout using the best practices
A strong layout with a good user interface is incredibly important for generating leads. Every website has its own brand style, of course. This is not so much about the use of a particular color or a specific font. By a good user interface we mean things like these:
- The most important information is visible in the first fold (the first screen a user sees without scrolling);
- A striking CTA button placed in a logical spot;
- Enough opportunities to convert (such as contact forms or buttons for a purchase);
- Obstacles have been removed. Think of an FAQ page or section where visitors with questions can find answers;
- Do not put too many choices on one page. Too many choices actually make it harder for visitors to decide. Stick to at most a couple of clear CTA buttons for conversions.
4. Set up a pop-up
Alert visitors to discounts or special offers with a pop-up. That encourages them to make a purchase. You have several options when it comes to pop-ups. You can let visitors know about an offer, ask a question or give them certain choices. Another option is a so-called exit pop-up. This appears when a visitor is about to leave the website.
5. Offer content in exchange for contact details
Another way of generating leads is giving away content in exchange for contact details. Examples are a newsletter or a whitepaper. This way you give potential customers interesting content, which makes it easier to win them over to buy or get in touch. That is how you build a database.
Also set things up so visitor details are filled in automatically. That way your potential customer has to put in as little effort as possible, and that raises the chance of conversions.
An example of offering a whitepaper in exchange for contact details.
More leads from your website?
Do you want more leads from your website? Internet agency JKC Media is happy to get to work on all of the above, and more. For example, we can also work on how findable your website is, your SEO. Because for more revenue, optimizing your site for conversions is only one part: with SEO you also get found better in search engines.
