What is content marketing?
Your website or webshop is live. But then the inquiries and purchases fail to appear. What might solve that? A solid content marketing strategy built on blogs. It helps you win new customers, inform visitors and build brand awareness. The ideal mix for driving sales and increasing your revenue. So what exactly does content marketing involve? Content marketing is the creation of high quality content with the goal of greater reach and more conversions. Content can be all sorts of things, and certainly not just blogs. You can surprise your audience with videos, infographics, podcasts and so on. In this blog, though, we focus on blogging, since it is a very popular form of content creation. Research by HubSpot shows that companies that blog receive a full 55% more visitors. So those blogs make a big difference.
Did you know content marketing performs better with visitors than advertising does? 70% of people would rather get to know a company by reading through articles than by reading ads.
Why are blogs important?
- You serve your audience better The main reason to write blogs is to earn your audience’s trust. When you publish good quality content, you build a bond with visitors. They come to your website to find more information, read tips or look for an answer to their problem. Visitors see you as an authority in your industry, which grows your brand awareness. And that is how your readers become customers, because people are more inclined to buy something when they trust the company behind it.
- Google likes your content It is not only your visitors who appreciate your content, Google does too. That means you score higher in the rankings, so visitors find your website faster. Exactly: blogs are important for your SEO. Google can also crawl your blogs and get a better understanding of what your company does. That helps the search engine match your organization to the right queries sooner.
- It attracts leads Quality content makes you a recognized authority in your sector, and other websites start linking to the blogs on your site. Every time an authoritative website links to your blog posts, it gives your website’s SEO score a boost.
What to watch out for when adding blogs to your content marketing
- Mind the quality Visitors quickly notice when you write a blog just for the sake of writing a blog. Write about topics that are relevant to your audience. Research that audience: what do they want to know? What are they searching for? Which problems do they run into? Create content that answers those questions.
- Stay consistent Set up a schedule. That way your audience knows when to expect new content. It also gives you more structure in creating blogs, because you know when they have to go live. Both your audience and Google value that consistency enormously. And do not forget: rather than posting a thin blog every day, publish one a week with genuinely relevant information.
- Promote your content You can write the finest blogs, but if your audience never finds them they are not much use. So pay attention to the keywords your audience uses and work them into your blog, in moderation. Promote your content once it is finished as well, through social media for example. And always add a call to action to connect it to your products and services.
Bring in JKC Media for blogs for your content marketing
Struggling to write blogs for your content marketing? We are happy to take that important job off your hands. Together we set up a content marketing strategy and write blogs that fit your audience perfectly.
