Your marketing today
- Loose actions with no shared direction
- A channel list built out of habit
- Reports nobody makes a decision on
- A strategist who hands over and leaves
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Tactics without a strategy is noise. We build the foundation first and the campaigns after: one plan that fits your goals, your audience and your market. And then we carry it out.
Posts, newsletters and ads all happen, but nothing connects them to a goal.
The leads marketing is proud of are not the ones sales wants to call.
Everything is decided a fortnight in advance, so nothing gets the run-up it needs.
Something is producing the results. Nobody can say which part.
A marketing strategy is not a marketing document. It is a business document, so we start at your commercial goals and build back from there.
That means marketing goals tied to business goals, KPIs that are realistic and measurable, and priorities set on impact and feasibility rather than on what is easiest to start.
A strategy nobody has the time to execute is an expensive document. So the roadmap is built around the team, the budget and the organisation you actually have.
Quarterly planning with concrete actions, a clear split between what you do internally and what we do, and room to change course when the market does.
Being present everywhere is not a strategy, it is a way of spreading a budget until nothing works properly.
We help you choose which channels to run and which to deliberately leave alone, based on your audience and your budget, and we bring the online and offline ones into one plan instead of two.
You should not have to choose between advice and delivery, and you should not have to brief the person doing the work on the plan they were not part of.
We do both, so nothing gets lost between the strategist and the person building it, and adjusting the plan takes a conversation rather than a new project.
A better strategy starts with knowing which part of the current one is doing the work.
Get your Growth Scan and see which channels bring you something, which ones cost without returning, and what to do first.
One partner for the entire journey: getting found, working smarter, growing further. No more switching between agencies.
The same founder at the helm for 9+ years. You talk directly to the makers, not an account manager.
We put ourselves in your business's shoes, understand how it works, and know how to get things done.
All IP rights belong to you. No long contracts, no lock-in. You stay because the partnership works.
In case of urgent issues or outages, we're there outside office hours too. What we build works evenings and weekends too.
The speed of AI, the judgment of people. If AI goes down, your project keeps working.
We serve clients from international innovators to local businesses. JKC is at home in nearly every sector, and the list grows every year.
Justin van Dongen
Founder of JKC Media
Not always, but it saves you building the wrong thing well. If it is already clear who you are for, what you promise and what has to happen first, we start building straight away. If those answers differ per person, or marketing and sales are pulling in different directions, we settle that first.
The Growth Scan is a quick way to find out which situation you are in.
A plan you can run, not a slide deck. Priorities set on impact and feasibility, goals tied to your business goals, KPIs you can measure, and a roadmap with owners and dates.
We present it to your team, so the people who have to act on it were in the room.
Both, if you want. Strategy and execution stay in the same hands, so nothing gets lost between the person who wrote the plan and the person building it. Adjusting the plan then takes a conversation, not a new project.
If your own team does the execution, the roadmap shows exactly what you do internally and what we do.
With a fixed project fee that we agree before we start. Strategy work varies too much in scope for one starting price: a positioning question is a different job from research among your customers and competitors.
After a first conversation you know what it costs and what you get for it, with no hourly surprises afterwards.
Mostly time from the right people. We talk to you about your goals and your market. For research we also talk to customers and prospects, and we look at the data you already have.
The decisions are yours. We make sure they rest on facts instead of instinct.