A digital marketing strategy you can run

Tactics without a strategy is noise. We build the foundation first and the campaigns after: one plan that fits your goals, your audience and your market. And then we carry it out.

  • High Tech Campus Eindhoven
  • Apple Museum
  • Amsterdam UMC
  • HighTechXL
  • EFFECT Photonics
  • VSTEP
  • demt flex
  • Sirius Medical
  • SAG
  • OMO Scholengroep Helmond
  • ZND
  • Oktober
Direction first, channels after

Plenty of activity, no way to tell what it is adding up to

  • No plan behind the output

    Posts, newsletters and ads all happen, but nothing connects them to a goal.

  • Marketing and sales pull apart

    The leads marketing is proud of are not the ones sales wants to call.

  • Campaigns run ad hoc

    Everything is decided a fortnight in advance, so nothing gets the run-up it needs.

  • You cannot tell what is working

    Something is producing the results. Nobody can say which part.

A strategy that is a business document

A marketing strategy is not a marketing document. It is a business document, so we start at your commercial goals and build back from there.

That means marketing goals tied to business goals, KPIs that are realistic and measurable, and priorities set on impact and feasibility rather than on what is easiest to start.

A roadmap that fits your team

A strategy nobody has the time to execute is an expensive document. So the roadmap is built around the team, the budget and the organisation you actually have.

Quarterly planning with concrete actions, a clear split between what you do internally and what we do, and room to change course when the market does.

Your marketing today

  • Loose actions with no shared direction
  • A channel list built out of habit
  • Reports nobody makes a decision on
  • A strategist who hands over and leaves

Your marketing with JKC

  • One plan every channel answers to
  • The channels your audience is actually on
  • A quarterly view of what moved
  • One partner for the plan and the execution

The right channels, not all of them

Being present everywhere is not a strategy, it is a way of spreading a budget until nothing works properly.

We help you choose which channels to run and which to deliberately leave alone, based on your audience and your budget, and we bring the online and offline ones into one plan instead of two.

Strategy and execution in the same hands

You should not have to choose between advice and delivery, and you should not have to brief the person doing the work on the plan they were not part of.

We do both, so nothing gets lost between the strategist and the person building it, and adjusting the plan takes a conversation rather than a new project.

Find out where your current plan is leaking

A better strategy starts with knowing which part of the current one is doing the work.

Get your Growth Scan and see which channels bring you something, which ones cost without returning, and what to do first.

Why JKC

Why start-ups and scale-ups choose JKC

  • From Findable to Scalable

    One partner for the entire journey: getting found, working smarter, growing further. No more switching between agencies.

  • Involved founder, stable partner

    The same founder at the helm for 9+ years. You talk directly to the makers, not an account manager.

  • We become nerds about your business

    We put ourselves in your business's shoes, understand how it works, and know how to get things done.

  • Your work, your ownership

    All IP rights belong to you. No long contracts, no lock-in. You stay because the partnership works.

  • Available when it counts

    In case of urgent issues or outages, we're there outside office hours too. What we build works evenings and weekends too.

  • People steer, AI accelerates

    The speed of AI, the judgment of people. If AI goes down, your project keeps working.

Sectors

Active and experienced in your sector

We serve clients from international innovators to local businesses. JKC is at home in nearly every sector, and the list grows every year.

Contact

Talk to the people who build it

  • Find out how we can grow your business
  • Get a response within 1 business day
  • Completely without obligation

Justin van Dongen

Founder of JKC Media

Justin van Dongen

Contact form

This field is for validation purposes and should be left unchanged.
Stay up to date with the latest insights
FAQ

We often get these questions

Not always, but it saves you building the wrong thing well. If it is already clear who you are for, what you promise and what has to happen first, we start building straight away. If those answers differ per person, or marketing and sales are pulling in different directions, we settle that first.

The Growth Scan is a quick way to find out which situation you are in.