Your decisions today
- A target audience nobody has spoken to
- Budget divided the way it was last year
- Competitors watched, not analysed
- Research that ends in a slide deck
Market research that ends in decisions
Good decisions start with good data, and we make sure you have it. We analyse your market, your audience and your competitors, and turn what comes out of that into a strategy that works.
- 300+ businesses helped
- 9+ years building digital growth
- Full IP-rights included
- Responsible use of AI We use AI where it makes the work better, never to replace the thinking.
Good decisions start with good data
Marketing without data is an expensive guess to make
-
You do not know who your customer is
There is an idea of the target audience, and no evidence behind it.
-
Budget goes out without a case
Spend is decided on what was spent last year rather than on what it returned.
-
Your position is a guess
How you compare to your competitors is an opinion nobody has measured.
-
Results with no explanation
The numbers move and nobody can say what caused it, so nobody can repeat it.
Understanding your customer better
Deep insight into your audience is an unfair advantage. Know what your customer is dealing with, where they look and what makes them decide, and you can answer it better than anyone else.
We get there with interviews among customers and prospects, personas built on real data rather than on assumptions, and an analysis of how people search and what they mean by it.
Scanning the market for openings
We do not only look at your own position. We look at the whole field: your competitors, the trends, the openings nobody is using and the threats worth planning for now.
That means a full competitor analysis, trend and market research, and a map of the opportunities and risks in your segment, so the next decision is made on facts instead of on instinct.
Your decisions with JKC
- Personas built on real interviews
- Budget aimed at the channels that return
- A map of what your competitors are missing
- Research that ends in a plan with priorities
Channel research that saves budget
Not every channel works for every business, and the cheapest way to find that out is not by running it for a year.
We do the digging before you invest: reach per audience, an estimate of cost effectiveness per channel and a recommendation on where the budget should go first.
From insight to a plan you can act on
Research without application is worth nothing. A report that ends in observations leaves the hardest part to you.
So every study we do ends in concrete recommendations, prioritised on impact and feasibility, and presented to your team so the people who have to act on it were in the room.
Find out what your own data is already saying
Most businesses hold more information than they think, and miss the one piece that makes it usable.
Get your Growth Scan and see what your numbers say about your audience, your visibility and the openings your competitors leave.
Why JKC
Why start-ups and scale-ups choose JKC
-
From Findable to Scalable
One partner for the entire journey: getting found, working smarter, growing further. No more switching between agencies.
-
Involved founder, stable partner
The same founder at the helm for 9+ years. You talk directly to the makers, not an account manager.
-
We become nerds about your business
We put ourselves in your business's shoes, understand how it works, and know how to get things done.
-
Your work, your ownership
All IP rights belong to you. No long contracts, no lock-in. You stay because the partnership works.
-
Available when it counts
In case of urgent issues or outages, we're there outside office hours too. What we build works evenings and weekends too.
-
People steer, AI accelerates
The speed of AI, the judgment of people. If AI goes down, your project keeps working.
Sectors
Active and experienced in your sector
We serve clients from international innovators to local businesses. JKC is at home in nearly every sector, and the list grows every year.
Contact
Talk to the people who build it
- Find out how we can grow your business
- Get a response within 1 business day
- Completely without obligation
Justin van Dongen
Founder of JKC Media
Contact form
FAQ
We often get these questions
Not always, but it saves you building the wrong thing well. If it is already clear who you are for, what you promise and what has to happen first, we start building straight away. If those answers differ per person, or marketing and sales are pulling in different directions, we settle that first.
The Growth Scan is a quick way to find out which situation you are in.
A plan you can run, not a slide deck. Priorities set on impact and feasibility, goals tied to your business goals, KPIs you can measure, and a roadmap with owners and dates.
We present it to your team, so the people who have to act on it were in the room.
Both, if you want. Strategy and execution stay in the same hands, so nothing gets lost between the person who wrote the plan and the person building it. Adjusting the plan then takes a conversation, not a new project.
If your own team does the execution, the roadmap shows exactly what you do internally and what we do.
With a fixed project fee that we agree before we start. Strategy work varies too much in scope for one starting price: a positioning question is a different job from research among your customers and competitors.
After a first conversation you know what it costs and what you get for it, with no hourly surprises afterwards.
Mostly time from the right people. We talk to you about your goals and your market. For research we also talk to customers and prospects, and we look at the data you already have.
The decisions are yours. We make sure they rest on facts instead of instinct.
