Market research that ends in decisions

Good decisions start with good data, and we make sure you have it. We analyse your market, your audience and your competitors, and turn what comes out of that into a strategy that works.

A colleague analysing a competitor site behind a monitor in the JKC office
  • High Tech Campus Eindhoven
  • Apple Museum
  • Amsterdam UMC
  • HighTechXL
  • EFFECT Photonics
  • VSTEP
  • demt flex
  • Sirius Medical
  • SAG
  • OMO Scholengroep Helmond
  • ZND
  • Oktober
Good decisions start with good data

Marketing without data is an expensive guess to make

  • You do not know who your customer is

    There is an idea of the target audience, and no evidence behind it.

  • Budget goes out without a case

    Spend is decided on what was spent last year rather than on what it returned.

  • Your position is a guess

    How you compare to your competitors is an opinion nobody has measured.

  • Results with no explanation

    The numbers move and nobody can say what caused it, so nobody can repeat it.

Understanding your customer better

Deep insight into your audience is an unfair advantage. Know what your customer is dealing with, where they look and what makes them decide, and you can answer it better than anyone else.

We get there with interviews among customers and prospects, personas built on real data rather than on assumptions, and an analysis of how people search and what they mean by it.

Scanning the market for openings

We do not only look at your own position. We look at the whole field: your competitors, the trends, the openings nobody is using and the threats worth planning for now.

That means a full competitor analysis, trend and market research, and a map of the opportunities and risks in your segment, so the next decision is made on facts instead of on instinct.

Your decisions today

  • A target audience nobody has spoken to
  • Budget divided the way it was last year
  • Competitors watched, not analysed
  • Research that ends in a slide deck

Your decisions with JKC

  • Personas built on real interviews
  • Budget aimed at the channels that return
  • A map of what your competitors are missing
  • Research that ends in a plan with priorities

Channel research that saves budget

Not every channel works for every business, and the cheapest way to find that out is not by running it for a year.

We do the digging before you invest: reach per audience, an estimate of cost effectiveness per channel and a recommendation on where the budget should go first.

From insight to a plan you can act on

Research without application is worth nothing. A report that ends in observations leaves the hardest part to you.

So every study we do ends in concrete recommendations, prioritised on impact and feasibility, and presented to your team so the people who have to act on it were in the room.

Find out what your own data is already saying

Most businesses hold more information than they think, and miss the one piece that makes it usable.

Get your Growth Scan and see what your numbers say about your audience, your visibility and the openings your competitors leave.

Fully Custom Approach

Request a quote

Mostly chosen by Scaleups

Your website is designed and built around your goals, customers and way of working. The right route for businesses that want a stronger digital presence now and a platform that can support further growth later.

Best fit for

  • Organisations with multiple audiences, services or markets
  • Businesses with ambitious growth plans
  • Websites that need to connect with CRM, ERP or other systems
  • Teams that need a digital foundation built around their exact needs

Hybrid Approach

From €4500

Mostly chosen by Startups

Start with proven building blocks, shaped around your brand and goals. A practical route for new concepts and clear website needs that need to look professional, go live faster and remain ready for the next step.

Best fit for

  • New businesses and new concepts
  • Clear, focused website requirements
  • Teams that want certainty around scope and launch
  • Businesses that want a strong start without closing off future growth
Why JKC

Why Startups and Scaleups choose JKC

  • From Findable to Scalable

    One partner for the entire journey: getting found, working smarter, growing further. No more switching between agencies.

  • Involved founder, stable partner

    The same founder at the helm for 10+ years. You talk directly to the makers, not an account manager.

  • We become nerds about your business

    We put ourselves in your business's shoes, understand how it works, and know how to get things done.

  • Your work, your ownership

    All IP rights belong to you. No long contracts, no lock-in. You stay because the partnership works.

  • Available when it counts

    In case of urgent issues or outages, we're there outside office hours too. What we build works evenings and weekends too.

  • People steer, AI accelerates

    The speed of AI, the judgment of people. If AI goes down, your project keeps working.

Contact

Get in touch with your growth partner

  • Find out how we can grow your business
  • Get a response within 1 business day
  • Completely without obligation

Justin van Dongen

Founder & digital growth partner

Justin van Dongen

Contact form

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FAQ

We often get these questions

It depends on what you need. The Hybrid Approach starts at EUR 4,500 and builds on proven building blocks; a Fully Custom project is quoted once we know your goals and what has to connect to what.

Either way you get a fixed project fee agreed before we start, so there is no invoice afterwards that you did not see coming. You pay for the thinking that goes into an hour, not for the hour.