Training skippers on a simulator, with the exam attached
EDUCIS trains skippers and deckhands for inland shipping on simulators in Halsteren. It is the first private institute in the Netherlands that the CBR recognizes both to teach inland shipping courses and to take the exams.
That makes the offer specific rather than general: ten courses, each for a different certificate, level and group size. A website that only says “we train professionals” leaves every visitor with the same question.
A course catalog, not a brochure
We designed the brand identity and built the site around the course list. Every course has its own page, and the overview already answers what a visitor wants to know before clicking: how long it takes, what level it assumes, how many people are in the room and what it costs.
The prices are on the cards, from €710 to €2,125 per participant, with price on request for the courses that include a CBR exam.
- A page per course, ten in total.
- Duration, level, group size and price on every card.
- An FAQ that answers the questions about recognition and exams.
- One contact form as the route to booking a training.
- A brand identity designed alongside the site.
Putting duration and price on the card is what turns a brochure into a catalog.
The result
The site is live with ten courses, from a half day of private training to a four day radar course with a practical exam after it. Each one states its price, its duration and its level.
The FAQ handles the recurring questions about CBR recognition and about what a simulator can and cannot replace, and everything that is left arrives through one form.
Does your offer need explaining before it can be bought?
EDUCIS puts duration, level and price on every course, so the first conversation is about planning instead of basics. Take the Growth Scan and see what your site could answer on its own. It is free, it takes 30 minutes, and it commits you to nothing.
Get in touch with your growth partner
- Find out how we can grow your business
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Justin van Dongen
Founder & digital growth partner
