HighTechXL: one website for founders, investors and partners

HighTechXL is a deep tech venture builder in Eindhoven. It takes technology out of research labs and builds companies around it, in hardtech, biotech and climate tech, with funding, mentoring, lab access and a network behind it.

That means talking to three groups at the same time: founders who want to join the program, investors, and industry and technology partners. All three land on the same website with a different question.

We built the site on WordPress with our own bootscore base theme, and structured it around those three audiences instead of around the organization chart.

The program is set out for what it is: a twelve month venture building program, with the technologies that are open for co founders next to it. The ventures already built carry the proof, each one with its founders and their own story.

Splitting the site by audience is what keeps three very different visitors out of the same page.

The site is live in English and leads with HighTechXL’s own numbers: 102 ventures created, more than 3,000 jobs and 171 million euros raised. Underneath that sit the program, the fund, the partners and the ventures, each on their own pages.

News and events are published from the site, the founding partners are named on it, open jobs are listed, and a visitor can subscribe to the newsletter without leaving the page they are on.