Business blogging, what is it?
To answer that, let us first go back to the concept of blogging. “A weblog or blog is a personal diary on a website that is kept up regularly, sometimes several times a day. It usually consists of texts that appear in chronological order. The author, also called the blogger, essentially offers a log of information they want to share with their audience, the visitors of their weblog. It is usually text, but sometimes also photos (a photo blog), video (vlog) or audio (podcast). Weblogs often give their readers the option to post comments below the posts, anonymously or not, or to leave a response through a trackback mechanism.” (source: Wikipedia). Business blogging is really just blogging, but with information and knowledge that are relevant to your company and your target audience. This article is an example of business blogging too. We currently publish blogs every week about topics related to our company that are interesting for our audience, and it works.
What is the goal of business blogging?
There can be different goals behind a business blog, but usually it is one of these three:
- Building brand awareness
- Building authority
- Generating leads
Building brand awareness An article about a topical subject is easier to share through social networks. That way more people come into contact with your company, and if the article is good they may remember you without realizing it when they need a company in your industry. Building authority If your article contains plenty of useful information, visitors (and search engines) may see you as an authority. That information makes you look like an expert on the subject. This can lead to better rankings in search engines and more brand awareness. Generating leads Say you use a blog post to explain the real dos and don’ts of a logo design, and then offer to design a logo yourself. That can result in more leads.
How can I get started with blogging myself?
It is of course important that you first have a platform to blog on. The best option is your own website (if you do not have a (WordPress) website yet, feel free to get in touch with us). If that is not possible, you can always do it through websites such as Medium.com or through social media platforms themselves (Facebook or LinkedIn, for example, which have this module).
How often should I publish a blog post?
Of course I understand that you are an entrepreneur and that blogging is not your primary job, but I still recommend publishing an article at least once a month. What matters, naturally, is that the quality does not suffer from how often you post. If you can write one rock solid article every two months or one mediocre article every month, you should obviously go for the first.
Conclusion
Business blogging is important for your company. If you do not know how to get started with blogging, read our article ‘Writing blogs, how do I begin?‘. If you have any questions or comments, feel free to leave a response.
