A strong product, sold mostly on the shop floor
EAZYFIX makes wood repair products for DIYers: wood rot filler, wood putty and complete repair sets, sold in the Netherlands, Germany, Austria and the United Kingdom.
Most of its sales happen in physical stores. The website therefore had a double job: sell online, and send the visitor who prefers to buy in a store to a shop nearby. On top of that, a DIYer standing in front of a rotten window frame first needs to know which product fits that particular repair.
From the damage to the right product
We organised the site around the repair, not the product range. Visitors start from the part that needs fixing, such as a window frame, a door, stairs, a wall or a floor, or take a short product check that asks about their situation and recommends what they need.
From there they buy directly in the webshop or find a store that sells EAZYFIX. We built the site so each country gets its own domain, language and range, all managed from one place.
- Visitors start from the damage and land on the product that fixes it
- A product check recommends the right set for each situation
- Visitors buy in the webshop or find a store nearby
Where it stands
The Dutch site went live in October 2026, with the other countries following on the same foundation. A DIYer now goes from the damage to the right product in a few clicks, and buys it online or in a store.
One site that supports the stores instead of competing with them.
Questions about this project
Yes, as long as the site supports both. The EAZYFIX site leads visitors to the webshop and to stores that sell the brand, so the website adds sales instead of pulling them away from retail.
By starting from the damage instead of the product range, and with a short product check that asks about the situation and recommends the set that fits.
Yes. The EAZYFIX site is set up so each country has its own domain, language and range, while content and products are managed in one place.
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Justin van Dongen
Founder of JKC Media
