A building that had to find tenants before it was finished
Fabrica is a commercial building on the Hastelweg in Eindhoven, transformed to a design by Kragt into workshops on the ground floor and studios on the first floor, around an open atrium. It is meant for businesses that work with their hands: makers and craft, creative studios, production, and tech and labs.
The renovation runs until spring 2027, but letting could not wait that long. Tenants of a workshop plan months ahead. The owner needed a way to show a building that did not exist yet as something people could already choose a space in.
Selling the future building, space by space
We started from the question a future tenant asks first: which space fits my business, and what does it look like? So the floor plan became the heart of the site. Visitors click a unit on the plan or pick it from the list, and see its size, its place in the building and how it could be used.
Around that we built pages per type of tenant, so a furniture maker and a lab each recognise themselves, and a story about the building and its location. We designed and built the site in Fabrica’s new brand identity and set up an online campaign to bring the first prospects in.
- Every unit can be explored on an interactive floor plan
- Separate pages speak to makers, studios, production and tech
- Prospects send a request or sign up for updates in one step
Where it stands
The site went live in October 2026, months before the building is completed. Prospective tenants can now choose their space and get in touch while the renovation continues.
A building still under construction already has a front door where its future tenants come in.
Questions about this project
Yes. For Fabrica we made the floor plan the centre of the website, so prospective tenants can choose a specific space and send a request while the renovation is still under way.
With the architect's drawings and renders, turned into a floor plan that visitors can click through. Each unit shows its size, its place in the building and how it could be used.
A furniture maker, a creative studio and a lab look for different things in a space. A page per group answers their questions in their own terms, which makes it easier to take the next step.
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Justin van Dongen
Founder of JKC Media
