Why choose merchandise products?
Merchandise is no longer just for popular movie stars and celebrities. Merchandise products are a good option for reinforcing your branding: you increase your brand awareness and strengthen customer loyalty when people walk around with items carrying your logo. Merchandising is not necessarily aimed at selling your services or products, but at building your brand. On top of that, you set yourself apart from the competition by offering unique company products. As the icing on the cake, merchandise products also provide extra promotion, for instance when someone walks around with a mug that has your logo on it. We are all familiar with traditional merchandise such as the T-shirts or hoodies you pick up at a concert. But there is much more you can do. Here are a few products you can hand out on behalf of your company as corporate gifts, for example to build customer loyalty and create fans. Useful merchandise products for your company are:
- Mugs A real classic, but successful for a reason. A mug is a usable, subtle yet still unique little gift, as a corporate gift for instance. Because who does not drink cups of coffee or tea at work? That way your business contact has a brand new mug to drink from, while also showing off your logo.
- Pens Maybe a bit of a cliche, but this product is in high demand too. A pen is a small keepsake that people can genuinely put to use at work. You can never have too much writing gear. On top of that, you have plenty of choice in the kind of pen you want to hand out. A flashier model, or sleek and simple? Pick a pen that suits your company well and put your logo on it subtly.
- Stickers With stickers you can turn almost any product into merchandise. Stick a sticker with your logo on it and voila. A personalized label is always a safe bet. It is a subtle reminder and it gives you a choice of all kinds of products.
- Chocolate bars When it comes to corporate gifts that are always welcome, a chocolate bar is a good direction. It is a gift that is guaranteed to be used up, and you design the wrapper yourself exactly the way you want it.
- Power bank This item falls into the category of merchandise products with a slightly higher price tag. But the same applies here: a good quality power bank is a product that people genuinely use. Select your most important or most loyal business contacts and send or give them this charger. When their phone is screaming for power, they may well reach for the power bank with your logo on it. In other words: a happy customer and nice promotion.
- A product that suits your company We mentioned the products that are a good option for many companies. But to leave an unforgettable impression, your best move is to personalize a product that fits your company best. Think of a custom-made slipper if you are a shoe seller. Or a cool mouse pad for an internet agency. There is almost nothing you cannot come up with.
Want to really surprise people? Then give customers a soft cuddly friend for the office: a mascot for your company. Digital distribution platform Discord, for example, has its mascot Wumpus, who shows up all over social media.
Having merchandise made at JKC Media
Come to us for your company’s visual design. Logos, business cards, letterhead, brochures: we create a complete brand identity design for your organization. And we can then print that logo on the items you want to personalize. Even if your brand identity is already finished, we are happy to think along about how to get your trademark printed on merchandise products.
