A museum whose subject sets the bar
A museum about Apple cannot have a mediocre website. The old one worked, and that was all it did: visitors booked by e-mail and the collection was a page of text.
Design first, and a booking module behind it
The design leans on the collection itself: the pieces are the pictures, on a lot of white, with type that stays out of the way. Behind it sits a booking module built into the site rather than bolted onto it.
- Tickets booked and paid for on the site itself.
- Time slots with their own capacity, so a school group cannot fill a quiet morning.
- The collection as a browsable archive instead of a page of text.
- One editor can run the whole thing.
The result
Bookings arrive in the museum’s own system, the e-mail thread is gone, and the site now looks like the collection it is about.
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