Recycling Best: a nationally findable website with a new service

Old electronics sitting around at your company that you want gone? Recycling Best collects your electronics and offers professional data destruction alongside it. With the addition of a drop-off location and a wish for better online results, Recycling Best went looking for a web development partner. “I found JKC by searching online,” says director and owner Mark Kremers. “I approached several providers after looking at their portfolio and website. At JKC I had a reply within a couple of hours. That was an immediate sign of trust. Some companies do not reply at all, or are too busy.”

After that quick first contact we sat down with Recycling Best. “The original idea was to build a separate website for our new drop-off activity,” Mark says. “But on Justin’s advice we decided to build a completely new website instead, with the new service included. Otherwise you end up managing two websites, at twice the cost and twice the effort.” Another wish was moving to WordPress, for the extra options and flexibility.

One goal of the new website is to take market share for the new drop-off service. So we put the focus on local SEO by creating landing pages for cities across the country. “Another goal was to sort out the structure of the website,” Mark says. “Over the years we had kept extending the old one, bit by bit, until the structure no longer matched what we actually do.”

The new website started with a clean slate. “That was quite exciting. The brand identity and the logo were renewed as well, our whole look was overhauled really. But it worked out very well.” The fresh new look and the clear navigation were important, and the large number of product photos had to be handled properly on the site.

“The collaboration ran smoothly right from the first conversation,” Mark says. “The proposals JKC made were good straight away. Our wishes were taken on board properly and communication was very quick. They also kept an eye on the content side at our end, which kept the process from running late.”