7 benefits of a WooCommerce online store

  • 23 March 2023
  • News
Benefits of a WooCommerce online store

JKC Media uses WordPress WooCommerce to develop online stores. Why are we such fans of this plugin? You can read all the benefits of WooCommerce in our newest blog.

What is WooCommerce?

WooCommerce is a plugin for WordPress, one of the most widely used content management systems in the world. It lets you integrate your online store fully into your website. With WooCommerce you can sell a wide range of physical and digital products. It is a free e-commerce store system inside WordPress.

WooCommerce is in fact the largest e-commerce software platform in the world. The software powers more than 30% of all online stores.

Benefits of a WooCommerce online store

What are the benefits of WooCommerce?

Once you decide to use WooCommerce on your website, you run into the many benefits quickly. Here is why this plugin is a good option when you start an online store.

1. WooCommerce is suitable for selling all kinds of products

You can offer all kinds of products in your WooCommerce store. The possibilities are wide: from physical products such as clothing and accessories to digital products such as e-books and event tickets.

2. Many additional plugins are available

Add more options to your WooCommerce store with extra plugins, free and sometimes paid. They let you automate things like payments and shipping. On top of that, these plugins are well maintained, so you can count on them working properly.

3. It scales easily

Scaling up with WooCommerce is a piece of cake. Technical expansions are done in no time. The plugin is an asset for small and larger businesses alike. When you grow and your website slows down a little, you upgrade to a faster hosting package. With WooCommerce through WordPress you keep everything in your own hands and you are not tied to the terms and prices of a platform provider, for example.

4. WooCommerce is easy to use

You do not need advanced technical knowledge or skills to use WooCommerce. Adding products and editing information is something you can easily do yourself. The reporting functionality in the plugin also gives you a clear overview of orders and stock, so you have a clear view of your WooCommerce store.

Since your website is built with WordPress, setting up the site around your store is straightforward too. WordPress makes it easy to pick a theme for your website, create pages and add text and images.

Building a professional website/online store with WooCommerce that is also SEO proof and future ready often calls for more expertise. JKC Media is happy to help you with that.

Benefits of a WooCommerce online store

Zonnepanelensuper.nl: an example of a WooCommerce store developed by JKC Media

5. WooCommerce is SEO friendly

WooCommerce is also SEO friendly. Alongside the general Yoast SEO plugin there is a Yoast WooCommerce SEO plugin. It gives you tips and tricks to work on the SEO of your website and store for better findability. For an online store, being found well in search engines is essential. The dedicated Yoast plugin for WooCommerce helps you with things like configuring Yoast SEO breadcrumbs and adjusting sitemaps, all for better visitor numbers.

6. It is an open source solution, which means no license fees

WooCommerce is free to use. So you are not stuck with monthly payments to a provider for your store system. There are free and paid extensions that you can enable yourself when you need them.

7. You get insight into your statistics

As we mentioned, WooCommerce gives you a good view of your store. Because the more you know about your customers and how they behave in your store, the better you can respond to their needs. In other words: you can apply optimizations to things like the user experience of your website. A clear dashboard shows you the extensive analysis of your store. Click through the results around your products, orders and revenue.

Connect WooCommerce to Google Analytics for an even more complete picture.

Have JKC Media build your WooCommerce store

Do you need a completely new website with an online store? JKC Media will get to work for you and deliver a professional, modern WordPress website (with a WooCommerce store). As an internet agency we know exactly what your company and your store need. Get in touch with JKC Media with no strings attached: we would love to hear from you!

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